Fresh Del Monte wanted to launch an e-commerce platform to sell directly to consumers. They partnered with oOrjit, an e-commerce solutions provider, to build and launch the platform. oOrjit developed a customized online store for Fresh Del Monte within six months. They also provided consulting services and helped optimize marketing strategies. The e-commerce platform was successful, generating over 6,000 orders in the first month. Fresh Del Monte is now expanding their partnership with oOrjit to launch in additional markets globally.

1. How oOrjit Helped
Fresh Del Monte's
Digital Commerce

2. Fresh Del Monte:
An Overview
Fresh Del Monte Produce Inc. is currently a global force in the
grocery retail industry, known for being producers, marketers,
and distributors of high-quality farm-fresh produce, fresh juices,
beverages, and snacks to consumers in North America, Europe,
Africa, Asia and the Middle East. Starting their journey in the late
1800s, Fresh Del Monte's unwavering commitment to premium
products, continuous innovation, and responsible business
practices have helped them in paving their own path in their
industry for over twelve decades: Del Monte is now recognized
the world over as a brand that does not compromise when it
comes to product quality, freshness, and reliability.

3. Move from B2B to B2C:
Increasing Consumer Reach
Historically, Del Monte did not sell directly to customers, but in light of the tre-
mendous success they achieved as a brand with trusted products, they started
looking for ways to get connected more fruitfully to the end consumer and de-
cided to launch an e-commerce platform. The plan was to pilot their new ven-
ture in the United Arab Emirates before taking it global, which is where oOrjit
came into the picture.
The Del Monte team was on the lookout for a very specific set of tools to launch
their brand in the online storefront - innovative technology, bespoke solutions
and experienced e-commerce consultants - all of which are our forte.
The global dynamics of consumer behavior have shifted, especially in the wake
of the COVID-19 crisis and the subsequent restrictions on movement and inter-
personal interaction. Consumer buying trends have undergone a drastic
change, with more people opting to order from the safety of their homes even
after the crisis. As the general population is now more adapted to online shop-
ping, reaching end consumers while assuring product quality and also account-
ing for human safety is the need of the hour. This can be realized only by tap-
ping into the power of connectivity offered by the internet.
Fresh Del Monte had already perfected the merchandising aspects of their
products and needed work only on the last leg of the race when they came to
us. The e-commerce ecosystem works in such a way that order processing,
confirmation, and execution for hundreds of consumers must be done efficient-
ly in a short span of time.

4. Fresh Del Monte needed an e-commerce platform and a team with consulting
capabilities - a solutions provider that was in sync with the values of their com-
pany. They needed focused services that were priced right, but also ensured
end-to-end integrated solutions with seamless functionalities in both the first
and last miles of their e-commerce journey, which is why they decided that
oOrjit was the perfect fit for their Digital Commerce Launch. With functional-
ities that are at par with any large-scale enterprise e-commerce solutions pro-
vider, oOrjit delivered a tailor-made e-commerce experience. In addition, we
also utilized our vast expertise accumulated over the years to provide consult-
ing services that addressed the unique requirements of the Del Monte team.
Wth a fully connected system, oOrjit helped Del Monte connect with consum-
ers effortlessly with features like subscription e-commerce, delivery slot and
zone management, and hassle-free online payment gateways. We worked
with Del Monte's internal team and executed the whole digital onboarding
seamlessly, first launching the Fresh Del Monte e-commerce website in under
six months and then using our analytics capabilities to perfect their marketing
strategies.
With the increase in purchasing power, consumer needs vary across a wide
range and wide spectrum advertising will not be sufficient any more. And as
advertising that is targeted at a specific audience yields more optimal results,
it becomes imperative to start connecting with consumers directly. oOrjit's
marketing strategies are deeply integrated with advanced e-commerce analyt-
ical tools that augment the digital transformation process by engaging con-
sumers with actionable advertisements.
Del Monte's partnership with oOrjit was a resounding success and they have
decided to step up their game and expand globally with us, with the US next
on the list.
BUY NOW

5. End-to-end consultation to structure the complete
e-commerce lifecycle in multiple fronts and launch a
self-sustainable e-commerce platform in a short span of time.
These are some of the key aspects of
oOrjit’s offerings:
Mobile-first design to ensure more customer conversion
from mobile traffic.
ERP Integration for products, orders, and customers
from ERP to oOrjit and vice-versa.
Time slot based delivery with customization according to
region and day.
Subscription order management using subscription
profile for ease of order handling.
Customer profiling using virtual customer grouping
for marketing automation.
Delivery and inventory management for multiple product
types with highly fluid inventory management capabilities.
Pick-and-pack application to manage product delivery
seamlessly in the shop floor/warehouse.
Seamless integration with third-party companies like
logistics partners and payment providers.

6. India:
ISPG Technologies India Pvt. Ltd.
Kochi
Sales: sales@oorjit.com
Website: www.oorjit.com
Middle East:
EMSOHO Technologies LLC.
Dubai
Sales: info@emsoho.com
Website: www.emsoho.com
Get in Touch
United Kingdom:
ISPG Technology UK Limited
Manchester
Sales: info@ispg.co.uk
Website: www.oorjit.com
With oOrjit’s marketing team, you can:
Reach end consumers easily and
improve brand awareness.
Create actionable advertisements
on social media for more loyal
customers.
Increase order statistics from day one:
Del Monte's orders hit 6000 in one
month, with an average cart value of
AED150.
Educate consumers on
the array of products
offered.