Back that *aaS up
Bridging Multiple Clouds for Bursting and
Reliability

Peder Ulander (@Ulander)
VP of Product Marketing, Citrix Cloud Platforms Group

June 13, 2012
ANY DEVICE   ANY CLOUD
PC Era


         Cloud Era
Hybrid cloud is the preferred model
                            2%                  5%        7%
                                                                  Which type of cloud computing IaaS deployment
                           32%                                    are your users most interested in?
                                                46%       40%
                                                                      No preference/ don't know

                                                                      Hybrid cloud (combo of public or private cloud and local servers)

                           41%                                        Hosted private cloud
                                                          37%
                                                34%                   Public cloud



                           21%
                                                13%       16%


                         Adopted              Planning   Either



Source: Forrsights Hardware Survey, Q3 2011
Multiple cloud strategies provide flexible options
           Balance cost and scale with security and control




                                 Private Cloud
                                 Hybrid Cloud
                                  Public
    • On premise                 • On/off premise      • Off premise
    • Dedicated infrastructure   • Low utility cost    • Shared infrastructure
    • Fixed cost                 • Self-service        • Low utility cost
    • Complete control           • Fully elastic       • Elastic capacity
    • Known security             • Trusted security
                                 • Corporate control
Leverage infinite scale and flexibility
   across private and public clouds


                                Connect




   Private Cloud                             Public Cloud

Evolve the datacenter to                  Extend the datacenter to
be more cloud-like                        gain unlimited capacity
Build an Amazon-style                     Tap low-cost compute from
cloud for maximum flexibility             service providers
Maintain control and keep                 Ensure network transparency
sensitive data on-premise                 and security across clouds
I would like this
Hybrid Cloud Use Cases                                          one from
                                                                enterprise cloud
                                                                networking photo
                                                                choices
 • Capacity Extension
  ○   Burst out separate clusters: dev/test, builds, batch
      processing
 • Geographical Coverage
  ○   Public clouds offer rapid, broad coverage – private go
      anywhere
 • Price-to-Performance Ratio
  ○   Purpose-built cloud
 • Disaster Recovery
  ○   Ramp up DR deployment from cold, warm, or hot spares
 • IT Self-Service
  ○   Simple IT vending machine can launch workloads anywhere
Build   Automate   Connect
Best way to understand cloud orchestration:
look at the inventor of IaaS cloud - Amazon
            INFRA-       DEV        MOBILE     DISASTER      BYO      APPS &      YOUR
          STRUCTURE     & TEST       APPS      RECOVERY   PLATFORM   DESKTOPS    SERVICE




                                 Amazon eCommerce Platform

                                              EC2 API

                      Amazon Proprietary Orchestration Software


                                 Open Source Xen Hypervisor

                                             Commodity
              Networking                                               Storage
                                               Servers
• Market leading provider of
  infrastructure cloud software
  –   Designed from ground up for cloud
  –   Proven in 100+ major clouds
  –   Open Source and Open Standards
  –   Focus on SP/Telco, WebScale and Enterprises

• CloudStack momentum
  – Growth in customers, cloud revenue
    supported, community, downloads, etc.
CloudStack is core platform to build Amazon-
style clouds
            INFRA-       DEV        MOBILE     DISASTER      BYO      APPS &       YOUR
          STRUCTURE     & TEST       APPS      RECOVERY   PLATFORM   DESKTOPS     SERVICE




                                 Amazon eCommerce Platform
                                        CloudPortal

                                             CloudAPI
                                              EC2 APIs

                      Amazon Proprietary Orchestration Software
                         CloudStack Orchestration Software


               ESX         Hyper-V Source Xen Hypervisor
                              Open XenServer          KVM                       OVM


                                             Commodity
              Networking                                               Storage
                                               Servers
Build   Automate   Connect
Build   Automate   Connect
Connect clouds… on demand



                   • Connect your datacenter to any cloud with
                     full transparency, security and performance
                   • On-demand connections to multiple cloud
                     service providers
                   • Simple, one click provisioning
Built-in cloud providers… or add your own
Challenges & opportunities
                                          Build a cost-effective, private cloud to enable university researchers
                                          unlimited access to academic IT resources

                                          Solution
                                          Citrix CloudStack with XenServer enabling an integrated solution for
                                          provisioning, management and operation of IT resources from a
                                          unified portal

                                          Result
                                          Reduced operational cost and power consumption per server
                                          by up to 20 percent
                                          Provided an agile environment for consuming IT resources
                                          Equipped faculty members with a cost-effective method
                                          to share, collaborate and store academic data

Citrix Confidential – Do Not Distribute
Challenges & opportunities
                                          Extremely complex IT services policies with highly distributed IT services
                                          requirements and strict security and compliance rules

                                          Solution
                                          Launched private cloud based on Citrix CloudStack, XenServer
                                          and NetScaler

                                          Result
                                          Improved project support by moving provisioning process closer towards
                                          the customer
                                          Increased efficiency and planning by delivering the
                                          service on-demand vs. over provisioning
                                          Provides governance/consistency layer for apps
                                          Improves quality of service by eliminating variance in applications
                                          and infrastructure

Citrix Confidential – Do Not Distribute
Challenges & opportunities
                                          Build private cloud for corporate research development projects which had
                                          high upfront expenses, slower setup times and lacked standardization
                                          across distributed sites

                                          Solution
                                          Citrix CloudStack for rapid provisioning of compute resources for
                                          development and test environments

                                          Result
                                          Achieved 21st century speed setting up new research projects with
                                          “instant-on” access to compute resources
                                          Lowered administrative overhead with a “single pane of glass” for
                                          managing projects across several locations
                                          Maximized existing investments with flexibility to integrate different
                                          networking, virtualization and management components


Citrix Confidential – Do Not Distribute
Established CloudStack Ecosystem



             *           *


                     *




*        *       *

Back that *aa s up – bridging multiple clouds for bursting and redundancy

  • 1.
    Back that *aaSup Bridging Multiple Clouds for Bursting and Reliability Peder Ulander (@Ulander) VP of Product Marketing, Citrix Cloud Platforms Group June 13, 2012
  • 2.
    ANY DEVICE ANY CLOUD
  • 3.
    PC Era Cloud Era
  • 4.
    Hybrid cloud isthe preferred model 2% 5% 7% Which type of cloud computing IaaS deployment 32% are your users most interested in? 46% 40% No preference/ don't know Hybrid cloud (combo of public or private cloud and local servers) 41% Hosted private cloud 37% 34% Public cloud 21% 13% 16% Adopted Planning Either Source: Forrsights Hardware Survey, Q3 2011
  • 5.
    Multiple cloud strategiesprovide flexible options Balance cost and scale with security and control Private Cloud Hybrid Cloud Public • On premise • On/off premise • Off premise • Dedicated infrastructure • Low utility cost • Shared infrastructure • Fixed cost • Self-service • Low utility cost • Complete control • Fully elastic • Elastic capacity • Known security • Trusted security • Corporate control
  • 6.
    Leverage infinite scaleand flexibility across private and public clouds Connect Private Cloud Public Cloud Evolve the datacenter to Extend the datacenter to be more cloud-like gain unlimited capacity Build an Amazon-style Tap low-cost compute from cloud for maximum flexibility service providers Maintain control and keep Ensure network transparency sensitive data on-premise and security across clouds
  • 7.
    I would likethis Hybrid Cloud Use Cases one from enterprise cloud networking photo choices • Capacity Extension ○ Burst out separate clusters: dev/test, builds, batch processing • Geographical Coverage ○ Public clouds offer rapid, broad coverage – private go anywhere • Price-to-Performance Ratio ○ Purpose-built cloud • Disaster Recovery ○ Ramp up DR deployment from cold, warm, or hot spares • IT Self-Service ○ Simple IT vending machine can launch workloads anywhere
  • 9.
    Build Automate Connect
  • 10.
    Best way tounderstand cloud orchestration: look at the inventor of IaaS cloud - Amazon INFRA- DEV MOBILE DISASTER BYO APPS & YOUR STRUCTURE & TEST APPS RECOVERY PLATFORM DESKTOPS SERVICE Amazon eCommerce Platform EC2 API Amazon Proprietary Orchestration Software Open Source Xen Hypervisor Commodity Networking Storage Servers
  • 11.
    • Market leadingprovider of infrastructure cloud software – Designed from ground up for cloud – Proven in 100+ major clouds – Open Source and Open Standards – Focus on SP/Telco, WebScale and Enterprises • CloudStack momentum – Growth in customers, cloud revenue supported, community, downloads, etc.
  • 12.
    CloudStack is coreplatform to build Amazon- style clouds INFRA- DEV MOBILE DISASTER BYO APPS & YOUR STRUCTURE & TEST APPS RECOVERY PLATFORM DESKTOPS SERVICE Amazon eCommerce Platform CloudPortal CloudAPI EC2 APIs Amazon Proprietary Orchestration Software CloudStack Orchestration Software ESX Hyper-V Source Xen Hypervisor Open XenServer KVM OVM Commodity Networking Storage Servers
  • 13.
    Build Automate Connect
  • 15.
    Build Automate Connect
  • 16.
    Connect clouds… ondemand • Connect your datacenter to any cloud with full transparency, security and performance • On-demand connections to multiple cloud service providers • Simple, one click provisioning
  • 17.
  • 19.
    Challenges & opportunities Build a cost-effective, private cloud to enable university researchers unlimited access to academic IT resources Solution Citrix CloudStack with XenServer enabling an integrated solution for provisioning, management and operation of IT resources from a unified portal Result Reduced operational cost and power consumption per server by up to 20 percent Provided an agile environment for consuming IT resources Equipped faculty members with a cost-effective method to share, collaborate and store academic data Citrix Confidential – Do Not Distribute
  • 20.
    Challenges & opportunities Extremely complex IT services policies with highly distributed IT services requirements and strict security and compliance rules Solution Launched private cloud based on Citrix CloudStack, XenServer and NetScaler Result Improved project support by moving provisioning process closer towards the customer Increased efficiency and planning by delivering the service on-demand vs. over provisioning Provides governance/consistency layer for apps Improves quality of service by eliminating variance in applications and infrastructure Citrix Confidential – Do Not Distribute
  • 21.
    Challenges & opportunities Build private cloud for corporate research development projects which had high upfront expenses, slower setup times and lacked standardization across distributed sites Solution Citrix CloudStack for rapid provisioning of compute resources for development and test environments Result Achieved 21st century speed setting up new research projects with “instant-on” access to compute resources Lowered administrative overhead with a “single pane of glass” for managing projects across several locations Maximized existing investments with flexibility to integrate different networking, virtualization and management components Citrix Confidential – Do Not Distribute
  • 22.

Editor's Notes

  • #3 You heard Mark talk a lot yesterday about Mobile Workstyles…today we’ll focus on Cloud Services, with particular attention to three things…
  • #4 Intro: The industry is quickly transitioning from the PC era to the Cloud era, with cloud computing revolutionizing the way IT services are consumed and delivered…Key Points:Major trends are taking place that are forcing IT to look for new solutions. Things like globalization, consolidation, security and regulatory compliance, devices of all types entering the workforce however the trend anticipated to drive the most change is the consumerization of IT.What we see happening is a major handoff between the personal, distributed computing era to a new cloud era.In the PC era, many IT professionals were operators who built their own infrastructure, applications and data centers.In the cloud era, many of those thingswill be bought as opposed to being built internally;IT will aggregate and orchestrate services by taking advantage of the cloud for more flexibility, elasticity and infinite capacity. Transition: This is a fundamental shift and will require new ways of doing things, a completely new mindset…
  • #8 Intro: It requires a secure and optimized connection that looks like a natural extension of the enterprise datacenter network…Key Points:Maintaining consistency in how end-users access applications. Optimizing the performance and bandwidth of the enterprise-to-cloud network connection for a LAN-like experience.Encrypting the connection between the enterprise premise and the cloud provider so that all data in transit is secure. Ensuring full control and a single point of managementfor all computer resources.Transition: This is a complete network solution which enables enterprises to transparently shift web and app servers to the cloud while keeping database, directories, repositories and other key corporate data safely within the enterprise datacenter…
  • #10 How customers canBUILD Amazon-style clouds with cloud platformsCONNECT those clouds to other clouds with cloud management and cloud networking)And EMPOWER users and businesses with cloud solutions that address key business problems and use cases…one that I’m very excited to share with you is how we’re bringing together our entire portfolio to transform Windows as a Cloud Service. We’ll do that at the very end of the Keynote, so stay with me.
  • #11 And Amazon Web Services is without question one such pioneer worthy of emulation. So let’s look at an incredibly simplified view of what their cloud architecture might look likeStarts with commodity hardware, virtualizes with (our) Xen hypervisor technology, and then comes the real heart of the system…a new layer of software that they have built through significant engineering effort to create a new control plane, a new cloud orchestration layer that can manage all the infrastructure resources (compute, storage, networking) across all their data centers (sometimes aggregated to what they call availability zones). This is the new brain of the operations. This is at the heart of the technology disruption of cloud. One analyst I recently spoke with referred to it as the “hypervisor of hypervisors,” and a “new software category of cloud system software.”Of course they then expose the power of that new orchestration software through an API, and quite importantly then provide an ability to offer services and transact on those services in a way that allows the end user to surface (and pay for) the capability of Amazon’s dynamic infrastructure.
  • #12 OpenStack core* in 2012
  • #13 Yes – Citrix cloud architecture enables any org to BUILD Amazon-style clouds.Analogous chart – key points: ability to work with any kind of infrastructure, based on customer demand; can leverage XS for virtualization layer [get an example of “better together” optimization between XS/CS], but absolutely have an open architecture that lets the customer decide…want to use vSphere? great…want to use KVM? Great…OVM? Great. In fact, we’re so hypervisor-agnostic that we don’t need a hypervisor at all…our cloud architecture allows us to build bare-metal clouds. We needed a production-ready cloud orchestration system…this was the driving motivation behind our acquisition last summer of a company named Cloud.com, whose maturity of technology and customer adoption far exceeded that of any other company we looked at. [do we label this CloudStack? What about new name unveiling? Sequence issue.] We also expose our rich, native CS API, but have invested a great deal in ensuring interoperability with the AWS API…as we just saw, there is a massive ecosystem of customers and partners that have already written to this de facto standard, and we don’t want customers to have to re-write anything…we already have a rich API translation layer that allows workloads written to our CS API to run against the AWS API, and are investing further to support workloads written to the AWS API to seamlessly run on the CS API. And our customers also needed a way to be able to self-serve against this cloud infrastructure, and in the case of our SP customers actually monetize that interaction…so we’ve delivered a product line called Cloud Portal…this line provides the ability to give self-service access to infrastructure and services to end users. This complete stack of technology is how Citrix can confidently say “we can help you build an Amazon-style cloud for your organization.”
  • #14 How customers canBUILD Amazon-style clouds with cloud platformsCONNECT those clouds to other clouds with cloud management and cloud networking)And EMPOWER users and businesses with cloud solutions that address key business problems and use cases…one that I’m very excited to share with you is how we’re bringing together our entire portfolio to transform Windows as a Cloud Service. We’ll do that at the very end of the Keynote, so stay with me.
  • #15 OpenStack core* in 2012
  • #16 How customers canBUILD Amazon-style clouds with cloud platformsCONNECT those clouds to other clouds with cloud management and cloud networking)And EMPOWER users and businesses with cloud solutions that address key business problems and use cases…one that I’m very excited to share with you is how we’re bringing together our entire portfolio to transform Windows as a Cloud Service. We’ll do that at the very end of the Keynote, so stay with me.
  • #17 CloudBridge 2 continues the concept of connecting Clouds securely, with full transparency and perfomanceWith the newest CloudBridge, now enterprises can establish these connections O-N D-E-M-A-N-D, with a few clicks
  • #18 CloudBridge 2 add a catalog of Cloud Service Providers that are available to all enterprises. This catalog will be periodically updated as we ensure compatibility with service providers where our one-click automated process is available and is delivered within a configurable application deployment environment. In the future, you can also imagine this list being part of a set of SaaS offerings- everyone wants to be current with their catalog, right?And if you don’t like what you see, you can always add your own, and configure it within your local context for repeated useWith this built-in catalog, now an enterprise will enable its application developers to use a simple system to establish connections to clouds, while maintaining security and logging, essentials for enterprise
  • #20 About the CustomerOne of the most influential academic organizations for advanced IT in Japan. Challenge/PainThe university was looking for a cost-effective new way to allow university researchers access to academic computing technology resources—allowing them to create, store and exchange academic content via internal public cloud. Why Citrix CloudStack?Hokkaido chose CloudStack because of its open source structure and innovation in addition to its ability to deliver the capability to build and deploy Hokkaido computer cloud—the first of its kind in JapanKey BenefitsReduced operational cost and power consumption per server by up to 20 percentProvided a more agile environment for consuming IT resources to their internal customer (professors, researchers, and studentsEquipped them with a cost-effective, secure, ways to share, collaborate and store academic data
  • #21 About the CustomerTop 10 engineering and project management companyChallenge/PainDevelop a private cloud that would increase efficiency and provisioning while meeting complex requirements and strict security and compliance rulesKey BenefitsImproved project support by moving provisioning process closer towards the customerIncreased efficiency and planning by delivering the service on-demand vs. over provisioningProvides governance/consistency layer for appsImproves quality of service by eliminating variance in applications and infrastructure
  • #22 About the CustomerNokia Research Center, division of Nokia, focused on new strategic research initiatives. Challenge/PainBuild private cloud to support rapid development environment for 4 locations across the globe which had high expenses and slower setup times lag with regards to service delivery.  Additionally, the labs were separately managed by various individuals, therefore lacked consistency or leverage across systems in each location.  Key BenefitsPool the hardware resources across the 4 availability zones and leverage existing infrastructure vs overbuilding in each siteCreate a central "single pane of glass" control point in one of the data centers whichdecreased their human capital need and created a more efficient model for them to deliver IT resources without the costly administrative overheadBreak from the 24 hour delivery limit and provide "instant" access to resources