This document provides details on the 10 best-selling products of all time including total sales figures and key information about each product. The top three best-selling products are the PlayStation video game console with over 344 million units sold, Pfizer's Lipitor pharmaceutical which has generated $141 billion in total sales, and the Toyota Corolla vehicle with over 40.7 million units sold. The other top-selling products include the Star Wars movie franchise, Apple's iPad, the Mario Bros. video game franchise, Michael Jackson's Thriller album, the Harry Potter book series, Apple's iPhone, and the Rubik's Cube toy.

1. The Best-Selling Products of All Time
1. PlayStation
> Category: Video game console
> Total sales: 344 million units
> Parent company: Sony When Sony released the PlayStation in the United States in
1995, its 32-bit processor was the most powerful available on the console market at the
time. Sony sold more than 70 million PlayStations worldwide by the time the
PlayStation 2 was released in 2000. The PlayStation 2 also sold very well in the U.S.
and abroad. Sony released the PlayStation 3 in 2006, and it sold 80 million units to
retailers by November 2013. The latest generation, the PlayStation 4, has been wildly
successful thus-far, already selling 7 million units as of April.
2. Lipitor
> Category: Pharmaceutical
> Total sales: $141 billion
> Parent company: Pfizer Pfizer’s Lipitor is prescribed to lower LDL (or bad)
cholesterol — high levels of bad cholesterol increase the risk of heart disease. Lipitor is
classified as a statin, a class of drug used to reduce the risk of heart-related ailments.
However, Lipitor sales have plummeted in recent years after its U.S. patent expired in
2011. Lipitor has lost patent protection in other major markets since. In 2013, Lipitor
sales totaled $2.3 billion, down from $9.6 billion in 2011 according to Pfizer’s 2013
annual report. Still, since its introduction in 1997, no other drug came close to Lipitor’s
commercial success. The closest competitor for all time sales is Plavix, which had
slightly more than half of Lipitor’s lifetime revenue, according to Forbes.
3. Corolla
> Category: Vehicle
> Total sales: 40.7 million units
> Parent company: Toyota (NYSE: TM) Toyota announced last month it sold 1.2
million Corollas in 2013, a 5% year-over-year increase. Since its introduction in Japan
in 1966 — the car became available in the U.S. in 1968 — Toyota has sold more than
40.7 million Corollas, more than any other car model. The Corolla’s success on the
market is likely due to its reliability, relatively low gas mileage, and affordability. The
newly redesigned 2014 Corolla is the model’s 11th generation, and it claims to have
better gas mileage and a slightly larger interior. Brand new, the Corolla’s starting
MSRP is $16,800.

2. 4. Star Wars
> Category: Movies
> Total sales: $4.6 billion
> Parent company: 20th Century Fox Only “Gone with the Wind” brought in more
money than the original Star Wars movie. Combined, however, the original trilogy
grossed $2.4 billion, accounting for inflation. When Star Wars: Episode I was released
more than 20 years later, it grossed $675 million, considerably more than the later
installments — episodes two and three — which each still grossed more than $400
million. In total, the Star Wars movies, including special editions and re-releases,
grossed $4.6 billion adjusted for inflation in the U.S. While 20th Century Fox still
owns the rights to the original Star Wars, Disney purchased the Star Wars universe —
Lucasfilms — for $4 billion in 2012. Disney will release the final three movies under
J.J. Abrams’ direction. The first of the three is scheduled to hit the box office in 2015.
5. iPad
> Category: Tablet
> Total sales: 211 million units
> Parent company: Apple Despite losing market share in the first quarter, Apple’s
iPad is still the best-selling tablet. The iPad held 40% of the tablet market in the first
quarter of 2013, but only 32.5% in the first quarter of this year, according to market
research firm IDC. Close rival Samsung picked up much of that market share. IDC
analyst reported that iPad lost some of its market share because consumers are holding
onto their tablets for longer rather than immediately purchasing the newest
version. Apple sold 16.4 million units in the second quarter alone, and more than 211
million since the iPad was first introduced in 2010.
6. Mario Bros. Franchise
> Category: Video game franchise
> Total sales: 262 million units
> Parent company: Nintendo Since debuting in 1981 in the popular Donkey Kong
arcade game, the Italian plumbers have appeared in 115 titles and in their own cartoon
series. According to the company, as of 2011 more than 262 million units of “core”
Mario Bros. games have been sold worldwide. Mario originally was known as
Jumpman in a Japanese arcade game before being converted into a plumber in the
U.S. In 2011, the Guinness Book of World Records named the original Mario the top
video game character of all time as voted-on by more than 13,000 readers.

3. 7. Michael Jackson’s Thriller
> Category: Album
> Total sales: 70 million units
> Parent company: Epic records Michael Jackson’s Thriller is not only the best-
selling album of all time, but is also credited with ushering in the MTV generation,
bringing the moonwalk into mainstream culture, and giving Jackson the moniker “The
King of Pop.” According to michaeljackson.com, a website run by Sony Music and
owned by the Michael Jackson record label, 70 million copies of the album have been
sold since its release in 1982, although various sources have estimated that as many as
110 million copies have been sold. The album featured hits: “Beat It” and “Billie Jean,”
and “Thriller.” Perhaps what made the album most famous was the 14-minute long
“Thriller” movie/music video. The Thriller album also sold 101,000 copies the week
after Jackson’s death in 2009, and downloads of Jackson’s songs totaled 2.3 million.
8. Harry Potter
> Category: Book
> Total sales: 450 million units
> Parent company: Scholastic (U.S. publisher) Roughly 450 million Harry Potter
Books had been sold in 73 different languages as of mid-2013, making it the best-
selling book series of all time. The books has also made author J.K. Rowling the
highest-paid author in the world. In 2007, Harry Potter’s U.S. publisher Scholastic sold
8.3 million copies of the final book, “Harry Potter and the Deathly Hallows,” in the first
24 hours. The book series inspired eight movies between 2001 and 2011 that,
combined, grossed $7.7 billion worldwide. In 2012, Rowling launched Pottermore.com,
a site that offers new Harry Potter content and interactive experiences. The site
reportedly had 1 billion viewers in the first two weeks it went live.
9. iPhone
> Category: Smartphone
> Total sales: 516 million units
> Parent company: Apple Apple took the smartphone market by a storm when it
launched the iPhone in 2007. Despite suggestions from some analysts that the iPhone’s
market share has peaked, unit sales remain massive. In its fiscal first and second
quarter, the company sold nearly 95 million iPhones, and sales this year are poised to
exceed the 150 million mark set in 2013. With the exception of a brief period in 2012,
Apple’s iPhone has been the best-selling smartphone since its inception. According to

4. Counterpoint Technology Research, the iPhone 5S and 5C were the two top-selling
smartphones in February, while the Samsung Galaxy S4 was a distant third.
10. Rubik’s Cube
> Category: Toy
> Total sales: 350 million units
> Parent company: Seven Towns Ltd. The Rubik’s Cube remains the top selling
single toy of all time with 350 million sold since 1980. The Rubik’s Cube remains so
popular that in the decades since its creation, it has spawned entire speedcubing
competitions. The toy still has a large fan base, among young and old. One developer
even created an iPhone application that instructs users how to solve a Rubik’s Cube in
20 moves. Unlike other best-selling toys, such as Monopoly and the Gumby Doll, the
cube was not originally intended to be a toy. Its inventor, Hungarian architecture
professor Erno Rubik, created it in 1974 as a way to teach his students three-
dimensional geometry. The combined collections of Mattel’s Barbie dolls and Hot
Wheels have both outsold the Rubik’s Cube, but none of them have as a single toy.