Marketing Audit for Sam's Super Samwiches in Homewood Alabama.

1. Sam’s Super
Samwiches
Philip Miller, Chris Kelly, Sarah Castle

2. Sam and His Small Business
● 2812 18th Street South Homewood, Alabama 35209
● Located between Doree and Hillcrest Furniture.
● Has been around for 41 years
● Their mission is to create the best Samwich anyone can find while be down to
earth and personable to everyone that walks through the door.
● Sam’s is that local “hole in the wall” that does not look like much on the outside
yet serves some of the best local breakfast and lunch

4. Current Customers
● A very wide customer base
● Regulars, students, people who
work in the area
● Usually an older crowd
● Typically giving very positive
reviews and are overall having a
great experience
● Customers interacting with sam’s
through social media tend to be
the adult crowd
● Means sam’s is missing the
young adult/student crowd
● Have low prices which is
typically what students and
young adults are wanting

5. Competitors
● Sandwich shops: Momma Goldberg's,
Subway, Which Wich, Arby’s, etc.
● Burger Joints: Burger King, McDonalds,
Wendy’s, etc.
● Restaurants in the area

6. Current Marketing Activities
● Only current digital marketing project is their
simple website
● Does not do any traditional marketing
strategies

7. Current Marketing Analysis
● Customer’s enjoyment through social media
o Facebook, Twitter, Yelp, Instagram
● Sam is missing opportunity through not using social
media
● Transition into use of social media will increase
numbers of customers
● Allows customers to market for Sam’s business through
their personal social media accounts

8. Website
● Bland
● Has Full Menu
● Call In Order
● Different color schemes
● Photos of happy clients

9. Instagram
Instagram is one of the BEST social media
tools a local restaurant can use not only for
advertising one’s business but also for allowing
customers to share their love for your products.
When it comes to food, consumers want 2 main
things: 1. They want visuals of the food 2. They
want reviews

11. Facebook
● Currently an unofficial page
● Use: seems to be used as both a
professional and personal page
● Profile Picture:
● Photos:
● Location Map:
● allows for people to “check in” so
all of their friends see they went
to Sam’s, gets the word out to
potential customers who they
might be missing

12. Facebook Suggestions
● Link to website
● Post only relevant photos
● Add photos of menu and more photos of customers and food
● Use to keep customers updated on current events/specials/contests
● Tweet customers’ posts/postive reviews

13. Marketing Suggestions
● Updated website
● Update Google+ and Yelp accounts
● Provide pictures of food

14. Google+ example

15. What kind of Samwiches?