Go through this presentation and become a pro in running, promoting and analyzing your facebook contest. Generate a fantastic response and increase traffic on your website by following 3 Simple Steps.

1. www.shoptosurprise.com
Facebook Contest
Run
Promote
Analyze
Run a facebook Contest for free and generate a fantastic response.
By - Amanjot Malhotra
Co-Founder Shoptosurprise.com
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
1

2. Introduction
www.shoptosurprise.com
Shoptosurprise.com is a Gifting website that
loves bringing smiles to people`s faces. We try to
accomplish that by continuously providing a
unique and amazing range of gifting products
and services.
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
2

3. Purpose
• Engage your Customers and relate to them at a more
personal Level .
• Get to know your companies Facebook Page Crowd Better
• Connect with your company followers and users at a more
personal level .
• User created content helps us understand the keywords
and interest patterns to help us understand your users and
followers better.
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
3

4. Structure
How we did it?
• The contest was for all our guests on our company Facebook page . They were
to share one of the most amazing gifting experience from their life and then
invite their respective friends to share that experience with the world
• The winners were decided on 3 Parameters:
 Content – The quality of the experience shared with us
 Popularity – No Of Likes and Shares their experience gained from the
public.
 Duration – The time period of the Involvement of the Guest with their
posts and the contest .
• This Popularity was measured by the likes, shares and the comments received
by that particular experience.
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
4

5. Promotion
Email
Forums
Newsletters
Content Directories
Blogger Outreach
Social Media
Blog Post
Press Release
#NOTE: All the promotion mediums mentioned above are absolutely free.
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
5

6. Facebook Cover Picture
The cover picture should be attractive and descriptive at the same time
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
6

7. Details
• Operating Period: 11/11/2013 to 30/11/2013
• Comparison period: 22/10/2013 to 10/11/2013
• Parameters:
1.
2.
3.
4.
5.
Website Visits
Likes, Shares and Comments
Total Reach
Net Likes
People talking About
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
7

8. Website Visits
Before / During
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
8

9. Likes, Shares and Comments
Before
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
9

10. Likes, Shares and Comments
During
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
10

11. Likes, Shares and Comments
After
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
11

12. Total Reach
Before
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
12

13. Total Reach
During
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
13

14. Total Reach
After
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
14

15. Net Likes
Before
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
15

16. Net Likes
During
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
16

17. Net Likes
After
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
17

18. Analytics
Sr No. Parameter(Daily)
Before(Avg.) During(Avg.) After(Avg.)
1
New Likes
2.4
5.55
2.2
2
Unlikes
0.35
1.25
0.5
3
Engaged users
32.6
49
33.7
4
Reach
587.5
852
513.1
5
People talking About
16.95
25
16
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
18

19. Remarks
• Use more user friendly text and images with
bright colors.
• Posts with quality content are more effective
than the number of posts per day.
• Number of posts per day should not exceed 45 per day. This results in more Unlikes than
likes on your page.
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
19

20. Learning from the Contest
• Connect the contest to you website, this
generates more traffic to your website.
• Use short and simple E mails to your users.
• Incorporate the contest as a story into your
newsletter which will allow you to effectively
seed the contest to your entire user base.
• Use Press Release services to share the details
of your contest.
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
20

21. Thank You
12/20/2013
www.shoptosurprise.com
facebook.com/ShoptoSurprise
21