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B2B Website Design - Growth Driven Design - Jonathan Elder
The document outlines key strategies for B2B website design focused on improving conversion rates through user-centered approaches. It emphasizes the need for detailed personas, emotional engagement, and a clear information structure to guide users effectively. The principles include creating unique solutions for pain points, crafting a relatable narrative, and ensuring that design elements align with user expectations.
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B2B Website Design - Growth Driven Design - Jonathan Elder
- 1. B2B Ā Website Ā Design Ā For Ā Conversion Ā Rate Ā Op6misa6on Ā Jonathan Ā Elder Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Ā Elder Ā Digital Ā Marke6ng Ā
- 2. Square Ā 2 Ā Marke+ngās Ā Focus: Ā Conversion Ā
- 3. The Ā Inbound Ā Marke6ng Ā Sales Ā Funnel Ā
- 4. KNOW, Ā LIKE Ā & Ā TRUST Ā Ā
- 6. Your Ā Website Ā Strategy Ā needs: Ā ā¢āÆ Detailed Ā Personaās Ā & Ā User Ā Research Ā ā¢āÆ To Ā posi+on Ā you Ā as Ā āRemarkableā Ā ā¢āÆ Emo+onal Ā Messages Ā ā¢āÆ Informa+on Ā Structure Ā & Ā User Ā Flows Ā ā¢āÆ Page Ā by Ā Page Ā Contextual Ā Conversion Ā Strategy Ā Ā ā¢āÆ SEO Ā / Ā Keyword Ā Strategy Ā
- 7. Emo+onal Ā Engagement Ā -Āā Ā Entrepreneurs? Ā
- 8. ArtOneZeroās Ā First Ā HubSpot Ā Inbound Ā Site: Ā
- 9. Four Ā Steps Ā to Ā BeWer Ā Inbound Ā Marke+ng Ā vs Ā Ā HubSpotās Ā Website Ā Redesign Ā Project Ā 1.āÆ Narrow Ā Your Ā Focus Ā 2.āÆ Understand Ā The Ā Pains Ā of Ā Your Ā Target Ā Market Ā 3.āÆ Develop Ā Your Ā Companyās Ā Unique Ā Solu+ons Ā 4.āÆ Create Ā A Ā āNo Ā Riskā Ā Oļ¬er Ā To Ā Get Ā Them Ā Involved Ā
- 10. Engagement Ā & Ā Oļ¬ers Ā focused Ā on Ā a Ā Persona: Ā
- 11. Take Ā an Ā Inventory Ā and Ā Assess Ā Each Ā Page: Ā 1.āÆ Does Ā it Ā pass Ā the Ā 5 Ā second Ā test? Ā 2.āÆ Does Ā it Ā connect Ā with Ā the Ā user Ā emo+onally? Ā 3.āÆ Does Ā it Ā tell Ā a Ā clear Ā story Ā that Ā answers Ā ques+ons, Ā pains Ā and Ā informa+onal Ā wants? Ā Ā 4.āÆ Is Ā the Ā copy Ā scanable Ā and Ā readable? Ā Ā 5.āÆ Does Ā it Ā guide Ā the Ā user Ā to Ā the Ā call Ā to Ā ac+on? Ā Ā 6.āÆ Does Ā it Ā guide Ā the Ā user Ā to Ā the Ā next Ā page Ā in Ā the Ā user Ā ļ¬ow? Ā Ā 7.āÆ Is Ā the Ā design Ā credible Ā and Ā relatable Ā with Ā the Ā target Ā persona? Ā 8.āÆ Will Ā the Ā user Ā iden+fy Ā with Ā the Ā images Ā used? Ā Ā 9.āÆ Does Ā it Ā use Ā standard Ā UI Ā elements Ā and Ā interface? Ā Ā
- 12. Contextually Ā focus Ā inside Ā page Ā CTAs: Ā
- 13. Summary Ā of Ā Design Ā Principles Ā ā¢āÆ Strategy Ā Before Ā Tac+cs Ā ā¢āÆ You Ā Need Ā Deep Ā User Ā Insights Ā & Ā Research Ā Ā ā¢āÆ Prospect Ā Focus Ā Itās Ā Not Ā About Ā You Ā Itās Ā About Ā Your Ā User Ā ā¢āÆ Create Ā an Ā Emo+onal Ā Message Ā ā¢āÆ Highlight Ā What Ā Makes Ā You Ā Remarkable Ā ā¢āÆ Donāt Ā Make Ā Your Ā User Ā Think! Ā ā¢āÆ Contextually Ā Create Ā CTAās Ā per Ā Page Ā ā¢āÆ Evaluate Ā Your Ā Pages Ā On Ā Strategy Ā Not Ā Design Ā ā¢āÆ Evolu+on Ā not Ā Revolu+on Ā ā Ā Growth Ā Driven Ā Design Ā
- 14.
- 15. Thank Ā You! Ā Ā Ā Jonathan Ā Elder Ā 07736 Ā 237737 Ā jelder@elderdigitalmarke6ng.com Ā Ā www.elderdigitalmarke6ng.com Ā Ā Ā Please Ā Connect Ā with Ā Me! Ā @ELDERMarke6ng Ā LinkedIn