How digital transformation is redefining the future More https://medium.com/@Yaroslava_Up/b2b-ecommerce-trends-to-watch-in-2019-bb9ac1fe04af https://chatbotslife.com/how-to-build-your-next-omnichannel-strategy-with-different-ai-models-a5113b027954

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How Digital Transformation
Is Redefining The Future
B2B ECOMMERCE TRENDS

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Yaroslava Upatova
Head of Marketing
Resourceful marketing leader with 6 years
experience in creating and leading marketing
strategies in IT industry. Women InTech community
lead.

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DATA AND PRIVACY CONTROL. CHATBOTS.

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VOICE ASSISTANCE. CRYPTOCURRENCIES.

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84% of companies fail
at transformation
FORBES

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Changing B2B Buyers
60%
B2B customers
prefer to research
independently online
B2B buyers would rather
not communicate
with sales reps
68%

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Agenda
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#1 COGNITIVE COMMERCE
…. An emerging technology that uses cognitive
computing to automatically observe customer
behaviors and use those observations to deliver
personalized solutions

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94% OF RETAIL EXECUTIVES familiar with
cognitive computing and intend to invest in
cognitive capabilities in the future

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Trailblazers

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v
Multichannel Integrations

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Time to Process Orders
Inventory Visibility
Order Accuracy
On-time Delivery
Impact of integration on eCommerce performance
47%
44%
44%
39%

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Self-Service Portal

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83% of B2B procurement
now prefer eCommerce options
AVIONOS PROCUREMENT

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What does the future look like?

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- Tesla Chief Executive, Elon Musk
“There is a pretty good chance we
end up with a universal basic income, or
something like that, due to automation.
Yeah, I am not sure what else one would
do. I think that is what would happen.”

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Yaroslava Upatova
Head of Marketing
yaroslava.upatova@decimadigital.com
Decima Digital
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