Which of these three trends will be the next big thing in driving interactive experiences of existing users, attracting new audiences and converting e-commerce traffic to sales up? The choice is NOT yours any more. The best experiences that customers have had anywhere is the minimum expectation for the experiences they want from you right now. Let’s play harder in immersive experience game!

1. INTERNAL
Ewelina Ciach, SAP
September 26th, 2017
Augmented Customer Engagement
the Future of Commerce

2. 2INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
“Third Wave” of
Commerce – why?
E-commerce
reached it’s ceiling
Client are not loyal,
even bored
The future of
commerce requires
a new business
model

3. 3INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Click-and-Mortar
economy – how?

4. 4INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
What to do to distinguish in
Customer Engagement?
Market places
vs specialized
stores
Predictive AI and
ML
Mixed reality Gaming

5. 5INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Market places vs specialized stores

6. 6INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Predictive AI and ML

7. 7INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Mixed reality
REALITY

8. 8INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
VIRTUALITY
Mixed reality

9. 9INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Mixed reality
AUGUMENTED
REALITY

10. 10INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
AUGUMENTED
VIRTUALITY
Mixed reality

11. 11INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Gaming

12. 12INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Are you ready
for “Third Wave”
of e-Commerce?
If you think your
network may find my
slides useful, I’d love
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