Kelvin Zhang presents a business plan for GEO Design Shanghai Company. The plan includes an introduction of Kelvin and GEO, a sales forecast projecting $2 million in revenue and $1.92 million in net profit from sales of the "Terminal of Discordance" product, a SWOT analysis identifying strengths like profitability and weaknesses like limited resources, and a promotional plan with $570,000 budgeted for advertising, $30,000 for marketing collateral, and $150,000 for promotional activities like draws and discounts to seize 80% market share.

1. BUSINESS PLAN
PRENTATION
- Kelvin Zhang

3. PART 1 Self Introduction
PART 2 Sales Forecast
PART 3 SWOT Analysis
PART4 Promotional Plan

4. PART 1 Self Introduction
Name: Kelvin Zhang
After graduated from the Shanghai
University, be a salesman at GEO
Design Shanghai Company. Since
last year, be in charge of the Market
department in Xiamen, including
working as the Product Manager with
the Nanjing office of the Company.

5. My Company: GEO
 GEO Shanghai integrated markets research,
product designing, engineering, testing,
manufacturing, inspection and assembly on
location in metro Shanghai.
 Since the inception on the early 1990s, GEO
has been pursuing the idea of innovation and
completed thousands of distinguished
products over past 18 years. Product
development specifically for low cost
manufacturing in China is what GEO
Shanghai offers to brand owners and
marketers, looking for a turnkey solution.
Our mission is to give our clients an
unparalleled equation of creativity, speed,
cost, quality, and on-time delivery.
 GEO Shanghai is established on the principle
of Design for China Manufacturing which
holds that any mass-produced product can
only reach its full profit potential when the
development fully takes into account the cost-
down particularities of China manufacturing,
right from the start.

6. My Company: GEO
It undoubtedly makes sense to do
the product development as close
as possible to manufacturing, and
now GEO makes it plausible to
entrust your development project
to professional international
management, on site in Shanghai.
Our international management
team is IP sensitive, adopts world
class standards in quality control
and streamlines communications.
We straighten China supply
chains, incessantly keep working
with clients on their designs and
concepts, improve exist products,
and merge hyper creativity with
solid industrial manufacturing
know how.

7. This World is full of

8. When the Discordance
couldn’t be Solved ……
The Tragedy happened……

9. I have a
DREAM
……

11. What’s the most expensive one in 21th

century?
-PEACE

12. The original way of human beings
to solve the discordance:
 Stone, paper and scissors
The problem of this game:
 Slow or quick action
 Cheating

13. So it is invented……

14. The step to use our product:

16. “TERMINAL OF DISCORDANCE”
Everything can be solved

17. PART 2 Sales Forecast
Sales Forecast for GEO Design Shanghai Company
Year: 2009
Country: P. R. China
Projected Sales Revenue
Terminal of Discordance 2,000,000
Total Projected Sales Revenue $ 2,000,000
Less: Cost of goods Sold
Terminal of Discordance 50,000
Total Cost of Goods Sold $ 50,000
Gross Profit $ 1,950,000
Less: Expenses
Terminal of Discordance 30,000
Total Expenses $ 30,000
Net Profit $ 1,920,000
Notes:
The estimates are based on the following assumptions:
The selling prices of the product are constant throughout the year
a)
The company will increase distribution for all product categories by 10 percent in the middle of the year.
b)
This report is confidential and is for internal use only

18. PART 3 SWOT Analysis
SWOT Analysis of GEO
Strengths Weaknesses
Good profitability Limited human resources
Low-cost structure Lack of Reserve funds
Advanced Technological Lack of visibility in China
advantages
Advanced management
Opportunities Threats
Large market prospects Rise in human cost
Injustice on investment
in China
More professionals in environment
Shanghai
Importance on R & D in
China

19. PART 4 Promotional Plan
2009 Promotional Plan for “Terminal of Discordance” of GEO
Promotional Tool Marketing Objective Estimated Cost
Advertising
570,000.00
Television advertising in
major networks 330,000.00
To enhance the visibility
Internet advertising in Well-
known Websites 240,000.00
Marketing Collateral
30,000.00
Enhancing the package of
To attract young customers
product 30,000.00
Promotional Activities
150,000.00
Organizing the huge draw
activities in the supermarket To seize the 80% market 100,000.00
share
Discounting during the
Christmas 50,000.00

20. CONCLUSION
Win or lose
YOU decide!!