Thị trường games Nhật Bản luôn nằm trong tâm điểm chinh phục của nhiều nhà phát hành games. Tuy nhiên không phải ai cũng có thể chinh phục được thị trường khó tính này. Twitter là một trong những mạng xã hội hiếm hoi cung cấp hướng dẫn và giải pháp chuyên biệt dành cho các nhà phát hành games. Bên dưới là chi tiết bí quyết làm thế nào để có thể quảng cáo games thành công ở thị trường Nhật Bản.
During the COVID-19 pandemic in early 2020, gaming saw a significant increase in popularity as people looked for new forms of entertainment while spending more time at home. Data from Twitter shows that conversations around gaming increased by over 50% from the same period in 2019. In particular, the temporary shutdown of the popular game Fortnite in October 2020 led to a massive spike in discussion, with over 4 million tweets about the "Black Out" event in just 3 days. When Fortnite finally returned with its new Chapter 2 launch, the 36-hour livestream saw enormous viewership numbers online.
Bí Quyết Quảng Cáo Games Trên Twitter Cho Thị Trường Nhật BảnKien Doan
1) Twitter can expand the potential gaming audience beyond hardcore and midcore gamers to more casual users by creating conversations about gaming that attract their interest.
2) Controlling the volume and quality of conversations between hardcore, midcore, and casual gamers can help increase exposure and engagement on Twitter as well as the efficiency of user acquisition.
3) Different strategies like livestreams, promotions, and highlighting popular content can be used at various stages like pre-launch to sustain conversations and attract different types of gamers to the platform and games.
What social media does to you? Social Media Statistics [2020]Rory Lee
Social media has both benefits and drawbacks for users. It allows people to stay connected with friends and family, share news and information, and engage with communities online. However, heavy social media use can also isolate users and damage real-world social skills. Managing social media intentionally is important to reap its benefits while limiting potential negative effects on well-being.
This document outlines Emily Spears' 2017 social media strategy. The objectives are to increase followers on Instagram and Facebook by promoting both platforms using hashtags and tagging, and to increase YouTube subscribers by 1500 in 3 months. The strategy involves posting more gaming content across all platforms and monitoring Twitter for brand mentions. Key dates include gaming events in March, June, and quarterly reporting on website traffic and follower growth in February, May, August, and November.
Mobile commerce is dramatically changing the way that people consume content and shop for products – and they are driving marketers to create new ways for Web site visitors to connect to brands, no matter where they are and what they are doing online.
Consumers are finding new ways to tap into their social networks to glean information about brands to follow and products to buy. They are embracing social media and the impact that it is having on how they both search for product information and to make buying decisions is huge. As we move to a truly connected world of retailers & operators, we face a bewildering array of new media such as Twitter. This twitter influencer’s report helps us to understand this new customer meeting.
If you are a contributor to social and mobile commerce, then you can use this report to connect with these key conversationalists (i.e. the influencers) in the Mobile payments, Mobile money, Mobile commerce, Mobile Banking industry and build conversations with them on various topics of their specialization/ liking.
If you aim to engage and communicate your expertise with these influencers and through them to the world at large, this report will be of utmost importance to you. We hope this report can assist you in understanding the Mobile Payments space and contribute to its continued growth.
SearchLove Boston 2017 | Jeremy Gottlieb | Did Politics Break the Internet or...Distilled
Politics, as usual, is dead. Every election seems more important than the last. How did long-shot candidates like Donald Trump and Bernie Sanders raise millions of dollars and become a viable national candidate? Jeremy will explore the rise of digital marketing campaigns in reaching desired audiences. He’ll cover how campaigns got conversions and drove traffic, as well as what digital marketing for the 2020 election might look like. Lastly, Jeremy will provide takeaways your business can use from lessons learned on the campaign trail.
Social media is an effective way for those who serve in children’s ministry to connect with parents, other children’s ministry pastors, and volunteers. The goals of this breakout session is to introduce the top three social media networks and how those networks can be utilized to learn and share ideas with others in children’s ministry as well as being a useful tool to improve communications with parents. We will also be looking at how social media can help in personal development to enable volunteers to be more successful in their area of ministry.
What The Crap is Next for Social Media?Eric T. Tung
What's next after SoLoMo? What are the bigger trends taking over Social Media in the next five or ten years? Check out these six macro trends: Consolidation of Social Networks, Social Tool Aggregation, Crowdsourcing, Sharing Economy, Big Data and The Quantified Self.
During the COVID-19 pandemic in early 2020, gaming saw a significant increase in popularity as people looked for new forms of entertainment while spending more time at home. Data from Twitter shows that conversations around gaming increased by over 50% from the same period in 2019. In particular, the temporary shutdown of the popular game Fortnite in October 2020 led to a massive spike in discussion, with over 4 million tweets about the "Black Out" event in just 3 days. When Fortnite finally returned with its new Chapter 2 launch, the 36-hour livestream saw enormous viewership numbers online.
Bí Quyết Quảng Cáo Games Trên Twitter Cho Thị Trường Nhật BảnKien Doan
1) Twitter can expand the potential gaming audience beyond hardcore and midcore gamers to more casual users by creating conversations about gaming that attract their interest.
2) Controlling the volume and quality of conversations between hardcore, midcore, and casual gamers can help increase exposure and engagement on Twitter as well as the efficiency of user acquisition.
3) Different strategies like livestreams, promotions, and highlighting popular content can be used at various stages like pre-launch to sustain conversations and attract different types of gamers to the platform and games.
What social media does to you? Social Media Statistics [2020]Rory Lee
Social media has both benefits and drawbacks for users. It allows people to stay connected with friends and family, share news and information, and engage with communities online. However, heavy social media use can also isolate users and damage real-world social skills. Managing social media intentionally is important to reap its benefits while limiting potential negative effects on well-being.
This document outlines Emily Spears' 2017 social media strategy. The objectives are to increase followers on Instagram and Facebook by promoting both platforms using hashtags and tagging, and to increase YouTube subscribers by 1500 in 3 months. The strategy involves posting more gaming content across all platforms and monitoring Twitter for brand mentions. Key dates include gaming events in March, June, and quarterly reporting on website traffic and follower growth in February, May, August, and November.
Mobile commerce is dramatically changing the way that people consume content and shop for products – and they are driving marketers to create new ways for Web site visitors to connect to brands, no matter where they are and what they are doing online.
Consumers are finding new ways to tap into their social networks to glean information about brands to follow and products to buy. They are embracing social media and the impact that it is having on how they both search for product information and to make buying decisions is huge. As we move to a truly connected world of retailers & operators, we face a bewildering array of new media such as Twitter. This twitter influencer’s report helps us to understand this new customer meeting.
If you are a contributor to social and mobile commerce, then you can use this report to connect with these key conversationalists (i.e. the influencers) in the Mobile payments, Mobile money, Mobile commerce, Mobile Banking industry and build conversations with them on various topics of their specialization/ liking.
If you aim to engage and communicate your expertise with these influencers and through them to the world at large, this report will be of utmost importance to you. We hope this report can assist you in understanding the Mobile Payments space and contribute to its continued growth.
SearchLove Boston 2017 | Jeremy Gottlieb | Did Politics Break the Internet or...Distilled
Politics, as usual, is dead. Every election seems more important than the last. How did long-shot candidates like Donald Trump and Bernie Sanders raise millions of dollars and become a viable national candidate? Jeremy will explore the rise of digital marketing campaigns in reaching desired audiences. He’ll cover how campaigns got conversions and drove traffic, as well as what digital marketing for the 2020 election might look like. Lastly, Jeremy will provide takeaways your business can use from lessons learned on the campaign trail.
Social media is an effective way for those who serve in children’s ministry to connect with parents, other children’s ministry pastors, and volunteers. The goals of this breakout session is to introduce the top three social media networks and how those networks can be utilized to learn and share ideas with others in children’s ministry as well as being a useful tool to improve communications with parents. We will also be looking at how social media can help in personal development to enable volunteers to be more successful in their area of ministry.
What The Crap is Next for Social Media?Eric T. Tung
What's next after SoLoMo? What are the bigger trends taking over Social Media in the next five or ten years? Check out these six macro trends: Consolidation of Social Networks, Social Tool Aggregation, Crowdsourcing, Sharing Economy, Big Data and The Quantified Self.
Social Media Marketing Trends in India 2010 - 2011Sahil Shah
The Presentation talks about the Social Media Marketing Trends in India for the Year 2010 and also quotes some Social Media Predictions for the Year 2011.
The Year 2010 was a Year of Hits and Misses for the Social Media Industry in India. Also there are some Social Media Marketing Trends which we will be looking at in the Year 2011.
Thank You
15 Golden Social Media Rules Brands Should FollowSahil Shah
Social media usage is growing rapidly. Facebook has over 500 million active users who log on daily, and over 100 million registered users are added each month. Twitter sees over 55 million tweets and 600 million search queries daily. Flickr hosts over 4 billion images and LinkedIn has 50 million members worldwide. The fastest growing country using LinkedIn is India, and 70% of bloggers discuss brands organically. Maintaining an active social media presence requires understanding audiences, engaging influencers, celebrating occasions, showing relevant content, and nurturing long-term relationships.
Is Content Marketing Dead? If So, How to Revive ItEric T. Tung
The document appears to be a presentation on reviving and keeping content marketing relevant. It discusses how content marketing is not dead since people consume large amounts of media daily and businesses see results from publishing content. The presentation provides tips for making content marketing effective such as identifying customer personas, mapping content to sales cycles, finding intersections to make content resonate, repurposing content across different channels, and producing quality content consistently while also providing ways for readers to learn more.
Mobile research provided insights into fans' emotional experiences of the World Cup in real time. Mobile surveys and an online community captured reactions during matches, showing that texting was most common for communicating in the moment, while social media was used more after matches. Analyzing mobile photos and videos sent by fans brought the research to life by illustrating environments and drawing on the emotionality of the data. This holistic mobile-based approach captured a rounded understanding of audiences' experiences.
The document discusses social media usage trends among 16-24 year olds. It notes that the most popular current social media sites for this age group are Instagram, Snapchat, TikTok, Facebook, Twitter, YouTube, WhatsApp, Pinterest, and Reddit. It also provides statistics on global internet and social media usage, showing that over 3 billion people now use social media platforms. The top hashtags on Instagram in 2021 relate to love, daily photos, happiness, likes, summer, family and travel. YouTube remains very popular for this demographic for watching music videos, vlogs and other video types like gaming, commentary and sports.
What do your readers do when they’re not sleeping? You need to know! Find your target market – where? Social media should not be your only marketing effort. Don’t “sell” – learn how to become a trusted member of your readers’ community.
This document provides insights and statistics about Facebook usage in Singapore based on data from April 2013. It finds that the number of monthly active Facebook users in Singapore grew 3.7% from the previous year. Most Singaporeans like an average of 37,000 fan pages, and local brand fan pages in Singapore post more content per day than global averages, though they are less responsive to queries. It also lists the top 10 brand and media fan pages in Singapore by number of local fans.
Twitter School for WGBH Childrens and Educational Tory Starr
This document provides an overview of Twitter and tips for using it to engage TV audiences. It defines Twitter as a platform for sending text messages of up to 140 characters, and notes that over 600 million users tweet over 50 million times per day. The document then discusses how Twitter has become important for "second screen" experiences where people discuss TV shows on the platform. It provides recommendations for television producers on setting up a Twitter account and tweets to engage audiences.
Twitter School for WGBH Education and Children's MediaTory Starr
Syllabus: What is Twitter? Why does Twitter matter? Should my show be on Twitter? Should *I* be on Twitter? Tips for maximizing engagement with your TV audience.
Twitter is a social media platform that allows users to post short messages called tweets. It has grown rapidly in recent years and is used by journalists, politicians, celebrities, advocates and ordinary people to share information and stay connected. The document provides an introduction to Twitter and advice on how to get started, including signing up for an account, following others, downloading apps, posting regular tweets, responding to others, and using search and analytics tools.
WREIA - Womens Real Estate Investment Association of HoustonEric T. Tung
Social Media Intro for the Women's Real Estate Association of Houston, presented by Eric T. Tung. How do Digital Marketing, Social Media, Website Analytics and other components of CRM and PPC play into a comprehensive digital strategy? Join us!
Twitter is used in a variety of ways including connecting with friends and family, emergency communications, sales and marketing, customer support, and branding. While only 7% of the US population uses Twitter, those who do are more likely to follow brands and post content daily. Twitter users also tend to be innovators who prefer the internet to television and are very engaged with blogging, commenting, and reviews. Ultimately, Twitter facilitates personal connections more so than discussing community or business topics.
Twitter is used in a variety of ways including connecting with friends and family, emergency communications, sales and marketing, customer support, and branding. While only 7% of the US population uses Twitter, those who do are more likely to follow brands and post content daily. Twitter users also tend to be innovators who prefer the internet to television and are very engaged with blogging, commenting, and reviews. Ultimately, Twitter facilitates personal connections more so than discussing community or business topics.
Did you know – there are currently 1.39 billion users on Facebook and 200 million users on Twitter? Social media has changed the way we communicate and share information with others. Are you taking advantage of all these potential participants? Download the recording our webinar and learn the 30 best practices for marketing your event on social media.
Discover tips and tricks for increasing your organization’s presence on major social media outlets and drive more registrations to your event.
Download the webinar here: http://www.zapevent.com/blog/marketing-your-event-on-social-media-30-tips-in-30-minutes-webinar/
How to succeed with Social Gaming in Europe – Thorbjörn WarinTyinternety.cz
This document discusses social games and opportunities for businesses. It notes that while gamers are a small group, playing games is a core human activity. The rise of Facebook with 500 million monthly users who spend significant time on apps, of which social games are a top category, created opportunities for game developers. Successful social game companies like Zynga have achieved multibillion dollar valuations. Wooga is highlighted as a social game developer that has had hits like Brain Buddies and Bubble Island, emphasizing emotional engagement and localization. The document closes by outlining potential business opportunities for brands to partner with social game developers for targeted promotions, and for marketers and affiliates to engage in performance-based social advertising.
Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...gueste102ff90
This document provides an overview of social media and its impact on the tourism industry. It defines various social media platforms such as blogs, Twitter, Facebook, Flickr, YouTube and LinkedIn. Statistics are given on the growth and usage of these platforms. The key effects of social media on the tourism industry are that it allows people and organizations to connect more quickly and engage large audiences. However, social media is also evolving rapidly, so businesses must understand how to effectively use these channels.
Chances are your casino is now knee deep in social media. You have tens of thousands of fans, perhaps many more. You've got YouTube channels, Facebook pages and Twitter followings. You've experimented with FourSquare, Pinterest and Groupon. Each year you are spending more and more precious marketing dollars and valuable time implementing these initiatives. The options and possibilities seem endless. This Social Media Boot Camp is designed to help you focus your efforts and align your social media strategies to meet real business objectives. Learn how to keep the big picture in mind while still keeping track of the details. Hear from casino social media strategists who are leading the industry with innovative ideas that will inspire and challenge you.
Robots in Jokowi and Prabowo Cyber TeamsIsmail Fahmi
1) The data found more bot activity for Jokowi's #01IndonesiaMaju hashtag compared to Prabowo's #2019GantiPresiden hashtag.
2) #2019GantiPresiden was consistently the top trending hashtag across all social media platforms.
3) Examples showed bot-like behavior for #01IndonesiaMaju including repetitive messages from accounts with few followers and high engagement from accounts with very low follower counts, while #2019GantiPresiden showed more natural patterns of engagement.
The document discusses the rise of gaming, especially mobile gaming, over recent decades and accelerated growth during the COVID-19 pandemic. It analyzes Twitter conversation data to identify key gaming need states like socializing, normalizing routines, and passing time. Differences are observed between Southeast Asian countries in fulfilling these needs through gaming. The document then provides recommendations for brands to connect with gaming audiences by sponsoring esports or addressing the identified need states.
Twitter Games Advertisement for South East Asia 2020Kien Doan
Gaming saw a large increase in popularity and engagement during the COVID-19 pandemic as people sought new forms of entertainment while spending more time at home. The presented document analyzes gaming trends on Twitter, including substantial growth in gaming-related conversation volume and unique authors in early 2020 compared to 2019. It also provides demographic details of the gaming audience on Twitter and insights into what content and brands they engage with most. Brands are encouraged to capitalize on major gaming events and moments by using targeted Twitter ad formats like pre-roll video ads and sponsored Twitter Moments to authentically connect with the gaming community.
Social Media Marketing Trends in India 2010 - 2011Sahil Shah
The Presentation talks about the Social Media Marketing Trends in India for the Year 2010 and also quotes some Social Media Predictions for the Year 2011.
The Year 2010 was a Year of Hits and Misses for the Social Media Industry in India. Also there are some Social Media Marketing Trends which we will be looking at in the Year 2011.
Thank You
15 Golden Social Media Rules Brands Should FollowSahil Shah
Social media usage is growing rapidly. Facebook has over 500 million active users who log on daily, and over 100 million registered users are added each month. Twitter sees over 55 million tweets and 600 million search queries daily. Flickr hosts over 4 billion images and LinkedIn has 50 million members worldwide. The fastest growing country using LinkedIn is India, and 70% of bloggers discuss brands organically. Maintaining an active social media presence requires understanding audiences, engaging influencers, celebrating occasions, showing relevant content, and nurturing long-term relationships.
Is Content Marketing Dead? If So, How to Revive ItEric T. Tung
The document appears to be a presentation on reviving and keeping content marketing relevant. It discusses how content marketing is not dead since people consume large amounts of media daily and businesses see results from publishing content. The presentation provides tips for making content marketing effective such as identifying customer personas, mapping content to sales cycles, finding intersections to make content resonate, repurposing content across different channels, and producing quality content consistently while also providing ways for readers to learn more.
Mobile research provided insights into fans' emotional experiences of the World Cup in real time. Mobile surveys and an online community captured reactions during matches, showing that texting was most common for communicating in the moment, while social media was used more after matches. Analyzing mobile photos and videos sent by fans brought the research to life by illustrating environments and drawing on the emotionality of the data. This holistic mobile-based approach captured a rounded understanding of audiences' experiences.
The document discusses social media usage trends among 16-24 year olds. It notes that the most popular current social media sites for this age group are Instagram, Snapchat, TikTok, Facebook, Twitter, YouTube, WhatsApp, Pinterest, and Reddit. It also provides statistics on global internet and social media usage, showing that over 3 billion people now use social media platforms. The top hashtags on Instagram in 2021 relate to love, daily photos, happiness, likes, summer, family and travel. YouTube remains very popular for this demographic for watching music videos, vlogs and other video types like gaming, commentary and sports.
What do your readers do when they’re not sleeping? You need to know! Find your target market – where? Social media should not be your only marketing effort. Don’t “sell” – learn how to become a trusted member of your readers’ community.
This document provides insights and statistics about Facebook usage in Singapore based on data from April 2013. It finds that the number of monthly active Facebook users in Singapore grew 3.7% from the previous year. Most Singaporeans like an average of 37,000 fan pages, and local brand fan pages in Singapore post more content per day than global averages, though they are less responsive to queries. It also lists the top 10 brand and media fan pages in Singapore by number of local fans.
Twitter School for WGBH Childrens and Educational Tory Starr
This document provides an overview of Twitter and tips for using it to engage TV audiences. It defines Twitter as a platform for sending text messages of up to 140 characters, and notes that over 600 million users tweet over 50 million times per day. The document then discusses how Twitter has become important for "second screen" experiences where people discuss TV shows on the platform. It provides recommendations for television producers on setting up a Twitter account and tweets to engage audiences.
Twitter School for WGBH Education and Children's MediaTory Starr
Syllabus: What is Twitter? Why does Twitter matter? Should my show be on Twitter? Should *I* be on Twitter? Tips for maximizing engagement with your TV audience.
Twitter is a social media platform that allows users to post short messages called tweets. It has grown rapidly in recent years and is used by journalists, politicians, celebrities, advocates and ordinary people to share information and stay connected. The document provides an introduction to Twitter and advice on how to get started, including signing up for an account, following others, downloading apps, posting regular tweets, responding to others, and using search and analytics tools.
WREIA - Womens Real Estate Investment Association of HoustonEric T. Tung
Social Media Intro for the Women's Real Estate Association of Houston, presented by Eric T. Tung. How do Digital Marketing, Social Media, Website Analytics and other components of CRM and PPC play into a comprehensive digital strategy? Join us!
Twitter is used in a variety of ways including connecting with friends and family, emergency communications, sales and marketing, customer support, and branding. While only 7% of the US population uses Twitter, those who do are more likely to follow brands and post content daily. Twitter users also tend to be innovators who prefer the internet to television and are very engaged with blogging, commenting, and reviews. Ultimately, Twitter facilitates personal connections more so than discussing community or business topics.
Twitter is used in a variety of ways including connecting with friends and family, emergency communications, sales and marketing, customer support, and branding. While only 7% of the US population uses Twitter, those who do are more likely to follow brands and post content daily. Twitter users also tend to be innovators who prefer the internet to television and are very engaged with blogging, commenting, and reviews. Ultimately, Twitter facilitates personal connections more so than discussing community or business topics.
Did you know – there are currently 1.39 billion users on Facebook and 200 million users on Twitter? Social media has changed the way we communicate and share information with others. Are you taking advantage of all these potential participants? Download the recording our webinar and learn the 30 best practices for marketing your event on social media.
Discover tips and tricks for increasing your organization’s presence on major social media outlets and drive more registrations to your event.
Download the webinar here: http://www.zapevent.com/blog/marketing-your-event-on-social-media-30-tips-in-30-minutes-webinar/
How to succeed with Social Gaming in Europe – Thorbjörn WarinTyinternety.cz
This document discusses social games and opportunities for businesses. It notes that while gamers are a small group, playing games is a core human activity. The rise of Facebook with 500 million monthly users who spend significant time on apps, of which social games are a top category, created opportunities for game developers. Successful social game companies like Zynga have achieved multibillion dollar valuations. Wooga is highlighted as a social game developer that has had hits like Brain Buddies and Bubble Island, emphasizing emotional engagement and localization. The document closes by outlining potential business opportunities for brands to partner with social game developers for targeted promotions, and for marketers and affiliates to engage in performance-based social advertising.
Wolfstar's Social Media Masterclass for the Mersey Partnership-Beginner's Ses...gueste102ff90
This document provides an overview of social media and its impact on the tourism industry. It defines various social media platforms such as blogs, Twitter, Facebook, Flickr, YouTube and LinkedIn. Statistics are given on the growth and usage of these platforms. The key effects of social media on the tourism industry are that it allows people and organizations to connect more quickly and engage large audiences. However, social media is also evolving rapidly, so businesses must understand how to effectively use these channels.
Chances are your casino is now knee deep in social media. You have tens of thousands of fans, perhaps many more. You've got YouTube channels, Facebook pages and Twitter followings. You've experimented with FourSquare, Pinterest and Groupon. Each year you are spending more and more precious marketing dollars and valuable time implementing these initiatives. The options and possibilities seem endless. This Social Media Boot Camp is designed to help you focus your efforts and align your social media strategies to meet real business objectives. Learn how to keep the big picture in mind while still keeping track of the details. Hear from casino social media strategists who are leading the industry with innovative ideas that will inspire and challenge you.
Robots in Jokowi and Prabowo Cyber TeamsIsmail Fahmi
1) The data found more bot activity for Jokowi's #01IndonesiaMaju hashtag compared to Prabowo's #2019GantiPresiden hashtag.
2) #2019GantiPresiden was consistently the top trending hashtag across all social media platforms.
3) Examples showed bot-like behavior for #01IndonesiaMaju including repetitive messages from accounts with few followers and high engagement from accounts with very low follower counts, while #2019GantiPresiden showed more natural patterns of engagement.
The document discusses the rise of gaming, especially mobile gaming, over recent decades and accelerated growth during the COVID-19 pandemic. It analyzes Twitter conversation data to identify key gaming need states like socializing, normalizing routines, and passing time. Differences are observed between Southeast Asian countries in fulfilling these needs through gaming. The document then provides recommendations for brands to connect with gaming audiences by sponsoring esports or addressing the identified need states.
Twitter Games Advertisement for South East Asia 2020Kien Doan
Gaming saw a large increase in popularity and engagement during the COVID-19 pandemic as people sought new forms of entertainment while spending more time at home. The presented document analyzes gaming trends on Twitter, including substantial growth in gaming-related conversation volume and unique authors in early 2020 compared to 2019. It also provides demographic details of the gaming audience on Twitter and insights into what content and brands they engage with most. Brands are encouraged to capitalize on major gaming events and moments by using targeted Twitter ad formats like pre-roll video ads and sponsored Twitter Moments to authentically connect with the gaming community.
Marius Ivanovas, Head of Global Performance Division, Httpool
Amplify user acquisition and retention with Twitter. Performance based platform insights that will help to boost your results. Case-studies and examples.
Everyones Gaming Among Us - InMobi Gaming Report 2021 (India).pdfRAKESHROUSHAN42
- Mobile gaming has seen tremendous growth in India, with 44% of smartphone users expected to play games by 2022.
- The majority (80%) of Indian gamers are "committed gamers" who play daily, with gaming becoming equally popular across gender and age groups.
- The top reasons Indians play mobile games are for entertainment, relaxation, and to compete/improve skills. Most gaming sessions last under an hour.
- The pandemic accelerated mobile gaming adoption in India, with 45% of Indians starting to play and time spent and variety of games increasing. This behavior has persisted into 2021.
Modern mobilegamer marketers guide to holiday trendsPointvoucher
- 80% of mobile gamers play more during the holidays, with 30% estimating 3+ extra hours per day
- 72% intend to download new games, most estimating 2-4 but over 25% anticipating 5+
- 57% are more likely to watch ads and complete offers for rewards during the holidays
- Movie trailers and entertainment ads are the most appealing to gamers, with 32% likely to click them
Ems - Summer I ’11 - T101 Lecture 20: Nicky Lewis Fantasy Sports and Social M...LindsayEms
Sports and social media are a perfect match. Fantasy sports began as a niche hobby but have grown remarkably with the internet. It fosters fan culture and allows immediate and accessible participation. Fantasy sports involve drafting players and tracking their real-world performances to earn points. Over 25 million Americans participate, driving billions in economic impact. Participation increases general media consumption. A current study examines trait differences and motivations for participating, and how these predict involvement levels. Preliminary results show participants higher in competitiveness and sensation-seeking.
Sports and social media are a perfect match. Fantasy sports began as a niche hobby but have grown remarkably with the internet. It fosters fan culture and allows immediate and accessible participation. Fantasy sports involve drafting players and tracking their real-world performances to earn points. Over 25 million Americans participate, driving billions in economic impact. Participation increases general media consumption. A current study examines trait differences and motivations for participating, and how these predict involvement levels. Preliminary results show participants higher in competitiveness and sensation-seeking.
This document discusses the relationship between sports, social media, and fantasy sports. It notes that fantasy sports have seen remarkable growth since the 1990s with the rise of the internet. Fantasy sports involve drafting real players to virtual teams and accruing points based on players' actual performance. The document reviews statistics on fantasy sports participation and discusses how fantasy sports foster fan engagement through social elements and reliance on real-world sports outcomes. It outlines a research study that aims to understand motivations for participating in fantasy sports and relationships with individual traits like competitiveness, sensation-seeking, and impulsiveness. The study analyzes how these factors predict levels of fantasy sports involvement.
The document summarizes research on audience interests across various social media platforms. It finds that topics like technology, games, news, video, shopping, and social networking are popular across sites like Instagram, Twitter, TikTok, Facebook, and Reddit. Twitter users tend to be 25-34 years old and discuss social networking, news, and business. TikTok users are mostly female ages 16-24 and discuss music, video games, and social networks. Instagram users, who are mostly female ages 18-29, discuss shopping, social media, and games. Research on 16-24 year olds found interests in environmental issues, technology, impatience, and using multiple screens.
Gaming is a mass medium commanding the attention of billions each year.
So, to help marketers of all stripes understand the many business and career opportunities gaming has to offer, here are answers to frequently asked questions (FAQs)
- The survey found that over half of Chinese mobile gamers play for more than an hour per day, with the most popular times being during lunch breaks and in the evening.
- Puzzle games and MOBAs were the most popular genres among female and male gamers respectively.
- Most gamers spend less than $6 per month on mobile games and prefer free-to-play games with in-app purchases over paid or ad-funded options.
- Chinese gamers highly value interacting with others and discovering new games through app store rankings more than influencer recommendations.
The Leader Story 02 - Introduction to Esport in Marketing, by Riot GameAdvertising Vietnam
The document discusses how sports marketing is adapting to the digital age and rise of esports. It notes that esports has a huge, passionate audience for brands to engage with. Major brands like Coca-Cola, Intel and Red Bull are highlighted as examples of companies that have successfully adapted their sports marketing to embrace esports through long-term sponsorships and custom content. The document also compares the popularity of traditional sports like soccer to esports like League of Legends in Vietnam, finding esports is increasingly engaging audiences there.
The document analyzes survey data from over 1,300 Indian mobile gamers and 200 game developers to identify trends in the Indian gaming market. Some key findings include:
- 50% of Indian gamers spend less than Rs. 200 per month on mobile gaming and use entry-level smartphones with limited storage and hardware capabilities.
- 2/3 of male gamers play games across multiple platforms while 50% of female gamers do.
- Games need to be optimized for low-end devices and constantly compete to remain in the top 5 installed on a gamer's phone due to storage limitations.
- Women gamers in India tend to be older homemakers who play daily for long sessions primarily at home.
Social media marketing plan for nintendo 3 dsRita Shi
This document outlines a social media marketing plan for Nintendo 3DS. It analyzes Nintendo's current social media presence and identifies weaknesses like not utilizing these channels fully. The proposed plan is to engage fans more on Facebook, Twitter and blogs by hosting competitions and discussions. It also suggests internal social media for employees. The overall goals are to better understand customers, motivate fans and turn them into advocates through active conversations and support across different social media platforms.
How Technology has Increased Fantasy Football Popularitymculloty
Technology has increased the experience of many activities. Here I look at how the Fantasy Football industry has been affected as internet speed and browsers have increased usability.
Social media, especially sites like Facebook, Twitter, and YouTube, will significantly transform the sports industry by 2020. These sites will play a large role in how sports are viewed, from streaming live games on YouTube to athletes interacting with fans on Twitter. While social media provides opportunities to engage with fans, it also presents challenges like privacy and security issues for athletes who overshare personal information online. Overall, social platforms are changing how people experience and follow sports.
Gaming: What do consumers desire from FIFA 18?Target Research
I videogiochi sono ormai considerati non più un semplice passatempo per adolescenti annoiati, ma grazie al livello di sofisticatezza tecnica hanno raggiunto un livello di bellezza tale da essere considerati l’ottava arte. Ci sono e ci sono stati videogiochi che grazie alla loro capacità di essere avvincenti e appassionanti non solo sono ricordati nell’immaginario collettivo ma hanno fatto viaggiare con la fantasia milioni di persone nel mondo, proprio come un romanzo avvincente.
Similar to Bí Quyết Quảng Cáo Games Trên Twitter Cho Thị Trường Nhật Bản (20)
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
2. Twitter is what’s happening in the
world and what people are talking about
3. Less
‘Look at me’
Twitter’s Audience
More
‘Look at this’
People on Twitter shape what’s happening and it’s the people on the platform that make Twitter so unique.
This is why the biggest headlines, global memes and most powerful movements start on Twitter.
People on Twitter are not about “look at me.” Twitter is about “look at this.” This behavior is fundamentally different from other
platforms and why Twitter is the #1 platform for discovery vs. “look at me” platforms.
4. Receptivity ResultInfluence
Twitter’s superpower comes from
3 characteristics of its audiences…
Their eyes and minds are
open when they are on
Twitter
Their voices are louder
while their acts can be seen
publicly
Their decision is faster
as they tend to be the
innovator
5. Discover
What’s
Happening
Jumpinto
What’s
Happening
Follow
their
passions
Which drive 3 usage habits of how
Twitter users use the platform…
They are ready to discover
new things whether they
are news or launches of
brand.
They are actively
creating conversation
while having opinions
around those new things
They connect with their
interests and follow them
while also be ready to
act or convert
6. 28%
-5%
19% 20%
3%
Percent monthly user difference between culture-focused and non-culture-focused
% Difference of Monthly Users Passionate vs. Not-Passionate about culture
Twitter Facebook Instagram YouTubeSnapchat
28%
On Twitter, you are more likely to find users who care about real-time events
Twitter is where you’re most likely to find people that care about what’s happening
Source | MAGNA & Twitter “The Impact of Culture”, US, 2019
9. The Past & The Present of video game industry
Source: Twitter MI&A APAC | https://www.techtimes.com/articles/57048/20150604/gaming-go-future-mobile-vs-consoles.htm
Atari 2600 VCS
Microsoft's Xbox
1990s 2000s 2010s
Sega Genesis
Nintendo
Entertainment System
Sony's
Playstation
Nintendo released the DS
Nintendo's Wii U
PS4, PS4 pro
Nintendo’s handheld game
console, the Game Boy
First pre-installed
mobile game, Snake
Sony's Playstation Portable
(PSP)
Xbox 360 PS5 coming soon
PS 2
Candy Crush Saga
Pokémon GO
Angry Birds
Plants vs. Zombies
League of Legends
Hyper-casual
games
Dota 2
World of Warcraft
The history of the video game industry
14. Tweets related to gaming in 2019 globally
2019 Global Game-Related Tweets
1 billion +
Source | Twitter Internal Data ; Data is pulled from Jan 1, 2019 - Dec 31, 2019 around Gaming-related conversation
15. 122%
2019 YoY growth in gaming-related
conversations on Twitter
The number of game-related tweets on Twitter
increased by 122% in 2019
Source | Twitter Internal Data ; Data is pulled from Jan 1, 2019 - Dec 31, 2019 around Gaming-related conversation
16. The gaming audience come to Twitter in a
discovery mindset
Game audiences come to Twitter with an exploration
mindset, which means their attention and responsiveness
will be higher
Twitter users follow esports gaming stars or video
game studios globally.
41%
来源: Twitter亚太区市场研究团队 | Global Web Index ; Q3-Q4 2018 ; Twitter Visitors/Users ; All interests: Gaming.
20. 64,000
10,000
0
150,000
About 500,000 people on Twitter concept watch live
Source:ト ラ イ バ ル メ デ ィ ア ハ ウ ス Spark! 2019/04/01 Note
300,000
▼J apan's major broadcast platform concept to see number
600,000
450,000
95,000
500,000
210,000
21. 基于2018年1月1日至12月31日期间的话题提及量:
Most Tweeted
regions about
gaming in 2019
Top 5 regions
1. Japan
2. United States
3. United Kingdom
4. France
5. Korea
Source | Twitter Internal Data ; Data is pulled from Jan 1, 2019 - Dec 31, 2019 around Gaming-related conversation
Top 5 countries and
regions with the most
game tweets in 2019
23. 24
73%
of Twitter users in Japan play video games
(via mobile, pc, console, etc.)
Source | Gaming Insights Survey, Twitter Internal, Jan 2019, N=5383
Twitter reaches an active & engaged audience
that play video games
Twitter has active video game users
Of Twitter Japanese users play video games (via mobile,
computer or handheld, etc.)
24. Mobile device Console gaming system Handheld gaming system Laptop or desktop
29%
Source | Gaming Insights Survey, Twitter Internal, Jan 2019, N=5383
33%
47%
85%
% USE DEVICES TO PLAY VIDEO GAMES
Which of the following devices do you typically use to play video games? (select all that apply)
Twitter users play video games are mobile centric
25. 4 devices
9%
3 devices
19%
2 devices
29%
1 device
43%
57% of the Twitter video gamers play games on
at least two devices
Among those who play video games using any of these 4 devices
Twitter hard core
video game players
Mobile device
Console gaming system
Handheld gaming system
Laptop or desktop
0% 25% 50% 75% 100%
63%
80%
91%
98%
Which of the following devices do you typically use to play video games? (select all that apply)
Hard Core Gamers: Twitter users who play video games on at least 3 devices.
Source | Gaming Insights Survey, Twitter Internal, Jan 2019, N=5383
26. Which of the following best describes you?
Female gamers are mobile centric, while Male
are likely to play console, laptop or desktop
games
Console
Source | Gaming Insights Survey, Twitter Internal, Jan 2019, N=5383 8
Mobile 64%
28%
62%
43%
27. Twitter gaming audience skews younger
millennials across different type of systems
70%
53%
35%
18%
0%
18-24 25-34 35-44 45+
Laptop or desktop Console Mobile device
Source | Gaming Insights Survey, Twitter Internal, Jan 2019, N=5383
What age group do you belong to?
28.
29. 5 g e n r e
1%
4 g e n r e
4 %
3 g e n r e
16%
2 g e n r e
2 9 %
1g e n r e
5 0 %
50% of video gamers play different genres of
video game
Among those who play any of these 5 game genres
Play at least 3
game genres
Action/Adventure
Role playing game
Puzzle/Casual
Sports
Strategy
0% 25% 50% 75% 100%
29%
31%
88%
90%
95%
Which, if any, of the following types of video games do you play regularly? (select all that apply)
Source | Gaming Insights Survey, Twitter Internal, Jan 2019, N=5383
30. Which of the following best describes you?
Female gamers like to play puzzle/casual games
while Male gamers tend to play action/adventure
games
Action/Adventure
Source | Gaming Insights Survey, Twitter Internal, Jan 2019, N=5383 13
Puzzle/Casual 50%
28%
34%
39%
31. Twitter audience spend money on video
games and like to make in-game purchase
Source | Gaming Insights Survey, Twitter Internal, Jan 2019, N=1194
32. Twitter audience spend money on video games
regularly
How much do you typically spend on video games per year (excluding consoles and other hardware)?
% OF MONTHLY SPENDING ON VIDEO GAMES
47%
28%
16%
9%
Under $10 $11-40 $41-100 More than
$100
Source | Gaming Insights Survey, Twitter Internal, Jan 2019, N=5383
Among those who spend money on video games
Twitter gamers are mostly paying players
33. Twitter audience like to made in-game purchase
RANKING GAMING RELATED ACTIVITIES THAT DONE IN THE PAST YEAR
Attended a gaming convention/event
Made an in-game purchase
Bought gaming apps for mobile
3
1
2 Bought video games for consoles
4
Which of the following gaming-related activities have you done in the past year? (select all that apply)
Source | Gaming Insights Survey, Twitter Internal, Jan 2019, N=5383
34. 41%
Twitter audience spend money on different game genres
Which of the following gaming genres do you most spend money on? (select all that apply)
Source | Gaming Insights Survey, Twitter Internal, Jan 2019, N=5383
36. Twitter audience use Twitter for gaming news &
mostly interact with game content on Twitter
37. 51%
74%
Learn the most up to date information regarding a game
44%
Talk to other users about a game
say they use Twitter for gaming info
40%
Discover new games
of those…
Source | Gaming Insights Survey, Twitter Internal, Jan 2019, N=5383
How do you typically use Twitter for gaming? (select all that apply)
Twitter is used mostly to view gaming news for
gamers
38. What kind of gaming-related Tweets do you interact with on Twitter (e.g. favorite, reply, retweet)
?
78%
Of Twitter mobile gamers use it
to interact with official game
announcement on Twitter
They actively interact with gaming-related tweets
Source | Gaming Insights Survey, Twitter Internal, Jan 2019, N=5383
39. 52%
What kind of gaming-related Tweets do you interact with on Twitter (e.g. favorite, reply, retweet)?
Source | Gaming Insights Survey, Twitter Internal, Jan 2019, N=5383
Of Twitter mobile gamers use it
to interact with user generated
game reviews and analysis
43. Different player levels on WHO? Twitter
Hardcore
gamers
Intermediate gamers
Casual gamers
Love new things, try on popular products
Several games have been installed on the phone
and are constantly looking for new games
Game-specific hardcore player
I love this game and invite my friends to play with it!
44. Different player levels on WHO? Twitter
They are influence through professional gamers or
word of month from key opinion leaders within their
circle of friends
They are influence by gaming experiencing from several
games as 1 point of time
They are influence by play other games during their
spare time
=
=
=
Hardcore
gamers
Intermediate gamers
Casual gamers
45. What are they talking about? :Hardcore gamers
Invite friends or encourage friends to install new games, "Let's play together!"
They also play the role of a micro-influencer, livestream games on Twitter to viral.
46. A gamer who plays multiple games and spends for playing other games during their maintenance of current games.
What are they talking about? : Intermediate gamers
47. For example, gamers are interested in the new release of the Magic Alliance more than just games,
Catch up well with game production trends & trendy hashtags.
=“Look at This”Gamers”
What are they talking about? :Casual gamers
48. "Look at This" The potential users that can be involved with Twitter
Not just game lovers
By taking away the time you spend "kill time"
The potential users can be converted to a gamer.
Hardcore
gamers
Intermediate gamers
Casual gamers
49. Hardcore
gamers
Create dialogue for Hardcore and Intermediategamers and surround Casual gamers
Hardcore & Intermediate gamers need topic
volume to assist conversion
Casual gamers need to create a sense of
popularity in the environment to attract their
attention and convert
Everyone is
discussing
Let me try it,
too?
Intermediate gamers
Casual gamers
50. WHO? Who is involved (summary)
(2) Spend time not only on games but also on other killing time
Non-game users can be converted to game users.
(3) By controlling the conversation between hardcore gamers and Intermediategamers,
Create an environment where casual gamers can easily enter by "making the whole world".
(1)Twitter can expand to a group
of users that can not be acquired
by other media
51. HOW? How do you get involved?
Create and control "conversation"
Quantity (tweet volume) and quality (content of conversation)
52. Content
Use Instant Win to gain many campaign
participation.
Gain pre sign-ups with low bids on Twitter.
To maximise brand exposure
during release.
Run multiple products to boost campaign awareness and make
the ‘conversation' last longer.
Live
HOW
Conversation
volume
Installation + billing maximizationPurpose Pre-registration
MAP
Pre-registration
Awareness + installation
Amount-Tweet volume
SustainPhase Pre Launch
promotion
account MAP
Re-engagement
IVAFV/PTr
SpotlightLive
MAP
FV/PTr
SpotlightInstant win
53. Content
Use Instant Win to gain many campaign
participation.
Gain pre sign-ups with low bids on Twitter.
To maximise brand exposure
during release.
Run multiple products to boost campaign awareness and make
the ‘conversation' last longer.
Live
HOW
Conversation
volume
Installation + billing maximizationPurpose Pre-registration
MAP
Pre-registration
Awareness + installation
Amount-Tweet volume
SustainPhase Pre Launch
promotion
account MAP
Re-engagement
IVAFV/PTr
SpotlightLive
MAP
FV/PTr
SpotlightInstant win
Conversation on Twitter
To control
Create enough
conversation
Increase exposure on
Twitter and increase
acquisition efficiency
54. Content
Use Instant Win to gain many campaign
participation.
Gain pre sign-ups with low bids on Twitter.
To maximise brand exposure
during release.
Run multiple products to boost campaign awareness and make
the ‘conversation' last longer.
Live
HOW
Conversation
volume
Installation + billing maximizationPurpose Pre-registration
MAP
Pre-registration
Awareness + installation
Amount-Tweet volume
SustainPhase Pre Launch
promotion
account MAP
Re-engagement
IVAFV/PTr
SpotlightLive
MAP
FV/PTr
SpotlightInstant win
"My friend was playing, so
let's play!"
"Because I'm free to
maintain the title that I
always play,
Let's play with this title! "
55. Content
Use Instant Win to gain many campaign
participation.
Gain pre sign-ups with low bids on Twitter.
To maximise brand exposure
during release.
Run multiple products to boost campaign awareness and make
the ‘conversation' last longer.
Live
HOW
Conversation
volume
Installation + billing maximizationPurpose Pre-registration
MAP
Pre-registration
Awareness + installation
Amount-Tweet volume
SustainPhase Pre Launch
promotion
account MAP
Re-engagement
IVAFV/PTr
SpotlightLive
MAP
FV/PTr
SpotlightInstant win
"I'm playing,
Because it is popular now,
I will recommend it to my
friends! "
"A great deal in the app
During the campaign,
Let's come back! "
56. Pre Launch Sustain
Important figures for involving Casual gamers
フォロワー数
8~10万人
ツイート数
500ツイート/日(RT含1000~6000/日)
施策時のツイート数
1~3万ツイート/日
*1週間平均
ツイート数
2~4000ツイート/日
*リリース後1週間
Normally the advertising should do 3 phases which are Pre-Launch- Sustain
Pre: recruit 80,000 – 100,000 followers
Launch: 2,000 – 4,000 tweets/day
Sustain: 10,000 – 30,000 tweets/day
*案件によって差があります。平均的なゲーム案件数値。
80,000-100,000 người follow
500 tweet/ngày
ReTweet bao gồm 1,000-6,000 tweet ngày
Sau 1 tuần ra thông cáo báo chí thì 2-4,000
tweet/ngày
Trung bình 1 tuần có 10,000-30,000
tweet/ngày
57. 質 - 会話の内容Quality-the content of the conversation
▲ “The Seven Deadly Sins: The Battle of Light and Darkness” during the pre-registration period including RT
- Recruit high of volume of followers, besides that creating more RT campaigns base on the official campaign to making the viral and
spread out the product.
Pre
58. Launch
Users who are not only enjoying Grakuro but also playing in parallel, such as "Wild Action," "FGO," and "Puyo Que," stand out.
This has created a motivation not only for some core users, but also for middle game users to “play around and play in the meantime,”
and to attract the interest and interest of non-game users, light users. It is thought that the more you can "make", the more targets you
can get involved.
Quality-the content of the conversation
▲ “The Seven Deadly Sins: The Battle of Light and Darkness” during the pre-registration period including RT
59. Sustain
Compared to before the measure, the content rate of campaign-related KW increased at the timing of announcement of the campaign on
livestream,
As a result of appealing the campaign content to All Reach on Spotlight, conversations involving friends such as guild recruitment have
changed.
This is probably because the user perception that "Shinoalice is popular" was made and the world became a part of the world.
▼ Before the measure ▼Campaign announcement by live. ▼ Promote campaign to all Twitter users with Spotlight
* Red: Campaign related KW, Orange: Twitter measure related KW, Green: Recruitment related KW
Quality-the content of the conversation
60. Handle @Handle
This is my tweet copy. Best practice is
between 80-100 characters
Promoted
This is my app !
App Store
Home
4:12
Install
Engagers
Identify people who have
clicked on the format
Viewers
Identify people who have
viewed your ad
Tailored Audiences
Engage your audiences with the right
message
Identify your audiences,
initiate sequential messaging
APP INSTALL
APP OPEN
ENGAGERS
LOYALTY
REGISTER 1-5 RIDES 5-10 RIDES
+60 RIDES
1 DAY 7 DAYS 14 DAYS
30-60 RIDES15-30 RIDES
VIEWERS
61. Twitter × Gaming
① Twitter has many “Look at This” users.
It is a media that can convert non-game into game users and involve them.
(2) Create conversations aimed at each phase in terms of both the quantity and quality of
conversations. It needs to be spread.
③ When considering product selection and campaign design, consider the ideal state for each
phase.
The main idea is what to do to make it happen.
62. We can’t wait to see what
you launch on Twitter.
Ms. Ha Tran – Twitter Client Partner
Skype: hatruc204
Phone/Viber/Whatsapp: +84909844086
ha@mediadonuts.com