Some common sense things / trends, developers should keep in mind when designing a new app, to increase ROI, get more users and keep them engaged with their app.
Spredfast talk at #DSManchester on "Monetising Social"CASTdigital
This document discusses how the Spredfast social marketing platform can help organizations discover, manage, and monetize real-time social content. It highlights several sports organizations that have used Spredfast to grow their social media presence and engagement. Case studies show how Spredfast helped the New York Giants increase Twitter followers by over 120% and helped Manchester City gain over 10,000 tweets with their #together campaign. The document argues that social marketing is now imperative for sports brands to control conversations, create sponsorship opportunities, and integrate social activities into broadcasts.
Bitly's CEO Mark Josephson gave a talk at Social Media Day Philly about what the Bitly team has learned from the link over the past nine years and why the link is more important today than ever before.
Newsjacking: A content guide by MRM ManilaMRM Manila
This document discusses how brands can engage in newsjacking by creating timely content related to current events and news stories. It provides examples of how brands like Lynx, Kit Kat, JetBlue, and Sting Energy Drink capitalized on recent news and events by inserting themselves into ongoing conversations on social media. The document advocates for an approach where brands anticipate newsworthy events and generate relevant content to naturally join related discussions and boost engagement with their communities.
U.S. gaming console and PC sales will reach $25.3 billion in 2016 and represent a growing opportunity for marketers, according to new analysis from Adobe Digital Insights (ADI).
The Biggest Lies That Digital Marketers Tell ThemselvesSamuel Scott
The document discusses 5 common lies that digital marketers tell themselves. It argues that advertising is not dead, content marketing does not encompass all forms of promotion, TV is still a dominant platform, most people do not want relationships with brands on social media, and big data/AI will not solve all marketing problems due to issues with data accuracy and consumer privacy concerns. The document advocates for a balanced strategy that thoughtfully combines online and offline channels based on their suitability for each brand and tactic.
Eric Seufert - 5 Mobile Gaming Trends 2015 - PwC Outlook Conference October 2014Eric Seufert
Four key points are discussed:
1) Large companies like Facebook and Google are dominating app store download charts by leveraging their huge existing user bases across multiple related apps.
2) This is causing inflation in what it takes to reach top chart positions through advertising alone.
3) Overall monetization is increasing as screen sizes grow and ad prices rise, benefiting developers.
4) Platform companies are trying to lock developers into their proprietary analytics and development tools to gain competitive advantages.
Take a look at the key social media marketing trend for 2020 & beyond. Here i have mentioned some important trends which Brands and Marketers will be using and will definitely get results out of it.
Some common sense things / trends, developers should keep in mind when designing a new app, to increase ROI, get more users and keep them engaged with their app.
Spredfast talk at #DSManchester on "Monetising Social"CASTdigital
This document discusses how the Spredfast social marketing platform can help organizations discover, manage, and monetize real-time social content. It highlights several sports organizations that have used Spredfast to grow their social media presence and engagement. Case studies show how Spredfast helped the New York Giants increase Twitter followers by over 120% and helped Manchester City gain over 10,000 tweets with their #together campaign. The document argues that social marketing is now imperative for sports brands to control conversations, create sponsorship opportunities, and integrate social activities into broadcasts.
Bitly's CEO Mark Josephson gave a talk at Social Media Day Philly about what the Bitly team has learned from the link over the past nine years and why the link is more important today than ever before.
Newsjacking: A content guide by MRM ManilaMRM Manila
This document discusses how brands can engage in newsjacking by creating timely content related to current events and news stories. It provides examples of how brands like Lynx, Kit Kat, JetBlue, and Sting Energy Drink capitalized on recent news and events by inserting themselves into ongoing conversations on social media. The document advocates for an approach where brands anticipate newsworthy events and generate relevant content to naturally join related discussions and boost engagement with their communities.
U.S. gaming console and PC sales will reach $25.3 billion in 2016 and represent a growing opportunity for marketers, according to new analysis from Adobe Digital Insights (ADI).
The Biggest Lies That Digital Marketers Tell ThemselvesSamuel Scott
The document discusses 5 common lies that digital marketers tell themselves. It argues that advertising is not dead, content marketing does not encompass all forms of promotion, TV is still a dominant platform, most people do not want relationships with brands on social media, and big data/AI will not solve all marketing problems due to issues with data accuracy and consumer privacy concerns. The document advocates for a balanced strategy that thoughtfully combines online and offline channels based on their suitability for each brand and tactic.
Eric Seufert - 5 Mobile Gaming Trends 2015 - PwC Outlook Conference October 2014Eric Seufert
Four key points are discussed:
1) Large companies like Facebook and Google are dominating app store download charts by leveraging their huge existing user bases across multiple related apps.
2) This is causing inflation in what it takes to reach top chart positions through advertising alone.
3) Overall monetization is increasing as screen sizes grow and ad prices rise, benefiting developers.
4) Platform companies are trying to lock developers into their proprietary analytics and development tools to gain competitive advantages.
Take a look at the key social media marketing trend for 2020 & beyond. Here i have mentioned some important trends which Brands and Marketers will be using and will definitely get results out of it.
The document discusses marketing strategies in the digital age. It argues that buzzwords like "content marketing", "inbound marketing", and "digital-first" are not answers to effective marketing. Instead, it recommends having a market orientation, channel-neutrality, and focusing on tactics like advertising, direct marketing, and PR across both online and offline mediums rather than any single medium. The key is having an integrated marketing strategy that brings together different tactics and reaches customers on the channels they use rather than being defined by new technologies.
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q4. Our latest Social Media Trend Report covers it all.
How to use influencers to drive growth - case study of Fortnite mobile launch...GameCamp
What results can influencers drive effectively and where it's not enough? Should I do pre-rolls os dedicated videos? How to choose the right creators? Our top tips about cooperating with influencers to promote mobile version of Fortnite (Epic Games) across a dozen markets. Our view on the subject as an agency made of specialists from advertising and media industries.
Launching a Free-to-Play Game: Strategies, Risks, and PitfallsEric Seufert
This document summarizes a presentation about launching free-to-play mobile games. It discusses the challenges of discovery on app stores dominated by a few large developers and networks. It then analyzes the mobile gaming market in four quadrants based on marketing approach and financial requirements. Case studies of three successful games are presented that exemplify different quadrants: Crossy Road using virality, Marvel: Contest of Champions leveraging an existing brand, and Cookie Jam focusing on sustainable growth. The conclusion emphasizes choosing a quadrant-aligned strategy and focusing on product-market fit over short-term downloads.
“Video” Games: Exploring the Power of Video in Mobile Gaming Monetization
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
The State of the App Economy: Trends and Tactics for 2018 and Beyond | Eric S...Jessica Tams
The document discusses the current state of the app economy and challenges and opportunities for 2018. It summarizes that the app economy is evolving as consumers think differently about apps and discovery. Video is becoming a major new frontier for mobile, while walled gardens make it difficult to stay technologically flexible across platforms. Increased regulation of social networks will create uncertainty and compliance issues. The document analyzes trends like concentration of engagement in fewer apps, the duopoly of Facebook and Google owning the mobile ad market, and the shift to apps becoming distribution platforms for third-party content.
The document discusses the shift from a one-to-many media world to a many-to-many world where consumers access media across multiple devices. It notes that while this allows for more flexible campaigns and building customer relationships across platforms, it also increases complexity due to fragmented data and difficulty determining unduplicated audiences. The document advocates for a human-centric approach to measurement that integrates different methods to provide comprehensive cross-platform data updated daily.
Helping ASO and business results with good Vitals, device coverage and high q...GameCamp
What we learnt about Vitals based on hundreds of millions of downloads? How we work to decrease crashes, ANRs. Where we see stronger correlation between Vitals and business results, where we see lower? Presentation based on T-Bull mobile games.
Flurry Road Trip - Germany state of mobileFlurry, Inc.
This document summarizes key insights from a presentation about mobile app analytics and trends in Germany. It discusses how Flurry Analytics can be used to understand user behavior and identify top performing app categories in Germany. Specifically, it finds that gaming and messaging apps saw the most growth in Germany from 2015-2016, while business and finance apps declined. It also shows that Samsung devices are gaining popularity in Germany.
The document discusses the evolution and impact of various social media platforms like Facebook, Twitter, Instagram and Snapchat. It examines how these platforms have evolved over time and their growing influence through metrics like sales, partnerships, customer engagement and care. Benchmark data is presented on the usage and popularity of different social media.
WeChat is a messaging app developed by Tencent that has seen tremendous growth in China. It generated $6 billion in revenue for Tencent in Q3 2016, a 52% increase year-over-year, driven largely by its success in China. WeChat has expanded beyond messaging to include mobile payments, games, and mini-apps within its platform. It has been very successful in China due to its large number of active users and its approach of being an all-in-one app for various functions. However, its potential for similar growth globally remains uncertain.
3 Mobile Marketing Stories for 2016 and BeyondEric Seufert
This document summarizes 3 mobile marketing stories from 2016 and beyond. Story 1 discusses the growth of mobile usage and time spent in apps, driving increased opportunities for rich media mobile advertising. Story 2 notes that television advertising is becoming less relevant as consumers spend more time on mobile, and mobile spending is growing faster. Story 3 explains that the Chinese mobile market is no longer growing rapidly and is increasingly competitive for Western developers due to local giants like Xiaomi.
China App Index: Foreign Games Win Chinese Hearts, But Not Their Wallets [Nov...WandouLabs
The document summarizes app trends in China from Wandoujia's November 2013 App Index. The top trends include foreign games like Clash of Clans being popular in China but lacking a payment system. MomentCam, a photo editing app from China, saw international success before an English version. Self-discipline apps like I Wanna Sleep that lock phones at bedtime were growing as users address smartphone overuse. The App Index provides data on top new apps and fastest growing apps and games each month from Wandoujia's user base.
The document discusses social media analytics company Crimson Hexagon. It notes that social media is ubiquitous, with 175 million tweets per day and 5.25 billion per month. The combined social media and market research markets grew from $20 billion in 2011 to $28 billion in 2014. Crimson Hexagon's approach is described as intelligent, precise, unbiased, immediate, and global. The company offers both self-service software and full-service solutions for a wide range of applications. Crimson Hexagon is recognized for developing a revolutionary way to monitor and measure Twitter chatter.
Marius Ivanovas, Head of Global Performance Division, Httpool
Amplify user acquisition and retention with Twitter. Performance based platform insights that will help to boost your results. Case-studies and examples.
The complete 'Building A Gaming Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
During the 2011 E3 conference, there were over 160,000 mentions on social media sites about the event. Microsoft received the highest positive sentiment at 63% due to announcements about new Kinect games and the Gears of War 3 Xbox 360. The Wii U and PlayStation Vita launches also generated buzz. Top mentioned games included Tomb Raider, Batman: Arkham City, Halo 4, Bioshock Infinite, and The Elder Scrolls V.
This study, as seen in VentureBeat GamesBeat, explores the individuals and topics that are shaping influential conversations in gaming (based on 60 days of data taken between April 29th and June 27th 2013).
The results of this study may generate as many questions as they answer:
Which companies and executives are driving the influential conversations on gaming?
Why do bloggers overwhelmingly dominate the influential conversations on gaming?
What role can executives play in boosting their brand’s influence?
Why are consoles and handhelds such a hot topic?
We hope this document is both useful and stimulating. And of course, feel free to tweet about or share the report using the hashtag #GamingInfluence, or debate the results with your peers.
Effects of Video Game Streaming on Consumer Attitudes and BehaviorsBrianne Foster
This thesis examines the influence of video game streaming on consumer attitudes and behaviors. The author conducted a quantitative survey to measure how streaming affects perceptions of credibility, usefulness of content, group identification, and purchase intention. Heavier gaming habits were found to positively relate to perceived credibility of user-generated streams. Group identification and familiarity with streams also positively related to perceived credibility. These findings suggest that video game streams can function as an effective marketing tool by influencing purchase decisions, particularly among heavier gamers who find user-generated streams to be credible sources of information.
The document discusses marketing strategies in the digital age. It argues that buzzwords like "content marketing", "inbound marketing", and "digital-first" are not answers to effective marketing. Instead, it recommends having a market orientation, channel-neutrality, and focusing on tactics like advertising, direct marketing, and PR across both online and offline mediums rather than any single medium. The key is having an integrated marketing strategy that brings together different tactics and reaches customers on the channels they use rather than being defined by new technologies.
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users.
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q4. Our latest Social Media Trend Report covers it all.
How to use influencers to drive growth - case study of Fortnite mobile launch...GameCamp
What results can influencers drive effectively and where it's not enough? Should I do pre-rolls os dedicated videos? How to choose the right creators? Our top tips about cooperating with influencers to promote mobile version of Fortnite (Epic Games) across a dozen markets. Our view on the subject as an agency made of specialists from advertising and media industries.
Launching a Free-to-Play Game: Strategies, Risks, and PitfallsEric Seufert
This document summarizes a presentation about launching free-to-play mobile games. It discusses the challenges of discovery on app stores dominated by a few large developers and networks. It then analyzes the mobile gaming market in four quadrants based on marketing approach and financial requirements. Case studies of three successful games are presented that exemplify different quadrants: Crossy Road using virality, Marvel: Contest of Champions leveraging an existing brand, and Cookie Jam focusing on sustainable growth. The conclusion emphasizes choosing a quadrant-aligned strategy and focusing on product-market fit over short-term downloads.
“Video” Games: Exploring the Power of Video in Mobile Gaming Monetization
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
The State of the App Economy: Trends and Tactics for 2018 and Beyond | Eric S...Jessica Tams
The document discusses the current state of the app economy and challenges and opportunities for 2018. It summarizes that the app economy is evolving as consumers think differently about apps and discovery. Video is becoming a major new frontier for mobile, while walled gardens make it difficult to stay technologically flexible across platforms. Increased regulation of social networks will create uncertainty and compliance issues. The document analyzes trends like concentration of engagement in fewer apps, the duopoly of Facebook and Google owning the mobile ad market, and the shift to apps becoming distribution platforms for third-party content.
The document discusses the shift from a one-to-many media world to a many-to-many world where consumers access media across multiple devices. It notes that while this allows for more flexible campaigns and building customer relationships across platforms, it also increases complexity due to fragmented data and difficulty determining unduplicated audiences. The document advocates for a human-centric approach to measurement that integrates different methods to provide comprehensive cross-platform data updated daily.
Helping ASO and business results with good Vitals, device coverage and high q...GameCamp
What we learnt about Vitals based on hundreds of millions of downloads? How we work to decrease crashes, ANRs. Where we see stronger correlation between Vitals and business results, where we see lower? Presentation based on T-Bull mobile games.
Flurry Road Trip - Germany state of mobileFlurry, Inc.
This document summarizes key insights from a presentation about mobile app analytics and trends in Germany. It discusses how Flurry Analytics can be used to understand user behavior and identify top performing app categories in Germany. Specifically, it finds that gaming and messaging apps saw the most growth in Germany from 2015-2016, while business and finance apps declined. It also shows that Samsung devices are gaining popularity in Germany.
The document discusses the evolution and impact of various social media platforms like Facebook, Twitter, Instagram and Snapchat. It examines how these platforms have evolved over time and their growing influence through metrics like sales, partnerships, customer engagement and care. Benchmark data is presented on the usage and popularity of different social media.
WeChat is a messaging app developed by Tencent that has seen tremendous growth in China. It generated $6 billion in revenue for Tencent in Q3 2016, a 52% increase year-over-year, driven largely by its success in China. WeChat has expanded beyond messaging to include mobile payments, games, and mini-apps within its platform. It has been very successful in China due to its large number of active users and its approach of being an all-in-one app for various functions. However, its potential for similar growth globally remains uncertain.
3 Mobile Marketing Stories for 2016 and BeyondEric Seufert
This document summarizes 3 mobile marketing stories from 2016 and beyond. Story 1 discusses the growth of mobile usage and time spent in apps, driving increased opportunities for rich media mobile advertising. Story 2 notes that television advertising is becoming less relevant as consumers spend more time on mobile, and mobile spending is growing faster. Story 3 explains that the Chinese mobile market is no longer growing rapidly and is increasingly competitive for Western developers due to local giants like Xiaomi.
China App Index: Foreign Games Win Chinese Hearts, But Not Their Wallets [Nov...WandouLabs
The document summarizes app trends in China from Wandoujia's November 2013 App Index. The top trends include foreign games like Clash of Clans being popular in China but lacking a payment system. MomentCam, a photo editing app from China, saw international success before an English version. Self-discipline apps like I Wanna Sleep that lock phones at bedtime were growing as users address smartphone overuse. The App Index provides data on top new apps and fastest growing apps and games each month from Wandoujia's user base.
The document discusses social media analytics company Crimson Hexagon. It notes that social media is ubiquitous, with 175 million tweets per day and 5.25 billion per month. The combined social media and market research markets grew from $20 billion in 2011 to $28 billion in 2014. Crimson Hexagon's approach is described as intelligent, precise, unbiased, immediate, and global. The company offers both self-service software and full-service solutions for a wide range of applications. Crimson Hexagon is recognized for developing a revolutionary way to monitor and measure Twitter chatter.
Marius Ivanovas, Head of Global Performance Division, Httpool
Amplify user acquisition and retention with Twitter. Performance based platform insights that will help to boost your results. Case-studies and examples.
The complete 'Building A Gaming Social Brand' whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
During the 2011 E3 conference, there were over 160,000 mentions on social media sites about the event. Microsoft received the highest positive sentiment at 63% due to announcements about new Kinect games and the Gears of War 3 Xbox 360. The Wii U and PlayStation Vita launches also generated buzz. Top mentioned games included Tomb Raider, Batman: Arkham City, Halo 4, Bioshock Infinite, and The Elder Scrolls V.
This study, as seen in VentureBeat GamesBeat, explores the individuals and topics that are shaping influential conversations in gaming (based on 60 days of data taken between April 29th and June 27th 2013).
The results of this study may generate as many questions as they answer:
Which companies and executives are driving the influential conversations on gaming?
Why do bloggers overwhelmingly dominate the influential conversations on gaming?
What role can executives play in boosting their brand’s influence?
Why are consoles and handhelds such a hot topic?
We hope this document is both useful and stimulating. And of course, feel free to tweet about or share the report using the hashtag #GamingInfluence, or debate the results with your peers.
Effects of Video Game Streaming on Consumer Attitudes and BehaviorsBrianne Foster
This thesis examines the influence of video game streaming on consumer attitudes and behaviors. The author conducted a quantitative survey to measure how streaming affects perceptions of credibility, usefulness of content, group identification, and purchase intention. Heavier gaming habits were found to positively relate to perceived credibility of user-generated streams. Group identification and familiarity with streams also positively related to perceived credibility. These findings suggest that video game streams can function as an effective marketing tool by influencing purchase decisions, particularly among heavier gamers who find user-generated streams to be credible sources of information.
The Super Mario Odyssey media campaign targeted both core and casual gamers. It promoted the game across social media platforms like YouTube, Twitter, and Facebook, reaching over 30 million followers. Television advertisements and a musical video featuring the game's music were also part of the multi-platform campaign. The campaign was a success, with the game boosting Nintendo Switch sales by 64% and outselling other popular titles. Positive reviews and continuing updates helped sustain interest in the game.
This document proposes developing mobile video games based on NBC television shows to engage audiences and generate profits. It discusses the growth of the mobile gaming industry and provides examples of educational and health-focused games. The document recommends creating a specialized team to develop games connected to NBC programming through hidden codes requiring viewership. The games would feature competitions for players. Developing these games could increase engagement across generations and open new revenue streams through advertising and data collection.
Forbes M+A Digital Gaming Report Spring 2020Sara Cody
The document provides an overview of the digital gaming industry in the first quarter of 2020. It notes unprecedented growth across gaming platforms due to the COVID-19 pandemic, including record viewership on streaming platforms and the highest consumer spending on games since 2008. The overview summarizes key trends such as rising engagement on games like Fortnite and Animal Crossing, increased time spent gaming, and the mainstream adoption of esports.
Forbes M+A Digital Gaming Report Spring 2020JJLane
The document provides an overview of the digital gaming industry in the first quarter of 2020. It notes unprecedented growth across gaming platforms due to the COVID-19 pandemic, with record viewership on streaming platforms, the highest consumer spending on games since 2008, and new releases driving high engagement. The overview summarizes key trends in the gaming market including surging revenues, the dominance of the US and China, and the continued expansion of esports and streaming.
The document discusses various topics related to video games including institutions, audiences, platforms, input devices, production companies, synergy, technological convergence, proliferation, media ownership, and how audiences can be categorized. It provides definitions for key terms and discusses issues related to topics like global vs national marketing, production synergy, and the positives and negatives of technological proliferation.
The document discusses institutions, audiences, and technological convergence in the video game industry. It defines institutions as companies that produce, distribute, and market media. It discusses how platforms like consoles, computers, and mobile devices allow for technological convergence in production, distribution, and access for audiences. Proliferation of hardware and content has both benefits and challenges for institutions and audiences.
The document discusses various aspects of the video game industry including institutions, audiences, technological convergence, synergy, proliferation, and media ownership. It provides definitions for key terms and discusses both positive and negative impacts. Issues addressed include targeting global vs national audiences, meeting consumer expectations, and balancing creative freedom with commercial pressures.
This document discusses social media and different types of social media platforms. It also discusses how popular social networks like Facebook and Twitter are compared to search engines. Social media allows people to share information and engage with others online through tools like social networking sites, social news sites, media sharing sites, blogs, forums, and microblogging platforms. The document also summarizes Sony and Microsoft's next-generation video game consoles, the PlayStation 4 and Xbox One, comparing their specifications, design, controllers, similarities and differences in features. It analyzes both companies' social media strategies during the launch of the new consoles.
This year, the team at Activate has defined the 11 most important insights for tech and media in 2017. Key points:
*$300 Billion in Tech and Media Growth Dollars
*There are 31 Hours in a Day
*Super Users: A Lot More Time, a Lot More Money
*Smart Speaker Battles are about the Great Digital Assistant Wars
*Reality Computing: VR/AR Move from Entertainment to the Next Big Computing Platform
*Big Influencers and Media Brands will Rule Web Video
*Premium Video: The Chase for Television Viewers and Television Dollars
*Sports is the Ultimate Moat
*News Brands will Beat Fake News (Spread by Fake Friends)
*eCommerce: More than Two Trillion Dollars To Go
*In an Era of Voice Control, Look to Podcasting to Engage Users
Twitter: how to find the audience for your game around the worldDevGAMM Conference
Evgeniy Kozlov, Marketing Director, Httpool
Evgeniy is a marketing director at Httpool Russia, a Twitter partner. He is going to share gaming insights based on big data on the platform and share best in class examples from biggest game developers and publishers around the world.
Bí Quyết Quảng Cáo Games Trên Twitter Cho Thị Trường Nhật BảnKien Doan
1) Twitter can expand the potential gaming audience beyond hardcore and midcore gamers to more casual users by creating conversations about gaming that attract their interest.
2) Controlling the volume and quality of conversations between hardcore, midcore, and casual gamers can help increase exposure and engagement on Twitter as well as the efficiency of user acquisition.
3) Different strategies like livestreams, promotions, and highlighting popular content can be used at various stages like pre-launch to sustain conversations and attract different types of gamers to the platform and games.
Bí Quyết Quảng Cáo Games Trên Twitter Cho Thị Trường Nhật BảnMediaDonuts Vietnam
Thị trường games Nhật Bản luôn nằm trong tâm điểm chinh phục của nhiều nhà phát hành games. Tuy nhiên không phải ai cũng có thể chinh phục được thị trường khó tính này. Twitter là một trong những mạng xã hội hiếm hoi cung cấp hướng dẫn và giải pháp chuyên biệt dành cho các nhà phát hành games. Bên dưới là chi tiết bí quyết làm thế nào để có thể quảng cáo games thành công ở thị trường Nhật Bản.
According to the BlueWeave Consulting latest market research report " A recent study conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the global social gaming market was worth USD 16.7 billion in the year 2020. The data yielded by the study reveals that the market is estimated to grow at a CAGR of 11.4%, earning revenue of around USD 36.1 billion by the end of 2027.
Report URL: https://www.blueweaveconsulting.com/global-social-gaming-market-bwc19349
The document discusses trends in consumer tech and media from 2015-2020. It predicts that the industry will grow by over $500 billion in that time period, with the average American spending more time on tech and media than on work or sleep. It also notes that messaging platforms will surpass social networks as the dominant media activity and that the next big winners in streaming audio are already gaining popularity quietly.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Electronic Entertainment Expo 2016
1. Mentions from TOP influencers on Twitter!
Their opinions make the difference!
The world's most influential gaming show is now behind us, but during
the expo, social networks had been buzzing with reactions to all of the
announcements at this year's event. Check out our findings below to see
how your favorite games and consoles did.
E3 2016
Electronic Entertainment ExpoTM
These are the gaming companies that attracted
the most attention on social media
(volume of mentions1
during the conferences)
2016 2015
Microsoft
TM
26%
Sony
TM
19%
Ubisoft
TM
17%
EA
TM
13%
Nintendo
TM
12%
Sony 37%
Nintendo 25%
Microsoft 18%
EA 11%
Ubisoft 9%
Console brands….
The first VR headset for a
home console will be
available in October, and
early adopters will have
as many as 50 games to
choose.
Oculus
TM
announced a new
touch technology, coined as
“Touch.” The purpose of this
technology is to put a
controller in each hand to
further enhance the VR
experience.
Games from popular
franchises like Star Wars
TM
,
Final Fantasy
TM
and Batman
TM
have their version on VR.
Virtual Reality (VR) News at E3 2016
Which are the most engaged communities?
Because active players are what matters!
(Number of interactions4
on Facebook)
PlayStation
TM
150K
Xbox
TM
240K
WII U
TM
4K
3DS
TM
6K
interactions
interactions
interactions
interactions
Vs
(Volume of mentions2
on social networks)
#E3 #SonyE3 opened the show
with a bang!
A new #GodOfWar announced
with a gameplay trailer!
Xbox One S announced! Is it
worth getting?!
Check out our opinions on it!
#E3 #GamingNews #Microsoft
#XboxE3
Catch up on the hottest new
games from #E32016 #NintendoE3
#SonyE3 #XboxE3 #UbisoftE3 #E3
#PlayStationE3 #EAPlay
What are 2016´s greatest hits?
(number of mentions3
on social networks)
2016
573K
200K
175K
2015
The Legend
of ZeldaTM
Battlefield 1TM
Fifa17TM
118K
60K
56K
Fallout 4TM
DoomTM
Star Wars
BattlefrontTM
mentions mentions
mentions mentions
mentions mentions
e-Performance - Teleperformance Digital Solutions
http://teleperformance.com/en-us/multichannel-solutions/digital-solutions
The e-Performance Social Media Analysis is an independent study carried by Teleperformance Group. Data was collected using Radian 6 software
and internet browsers. It corresponds to public mentions from Social Media Users. The mentions gathered do not represent the official views of
Teleperformance, they represent trends identified on social media during the analyzed period. This study was not sponsored by any of the brands
that featured on the infographics’ results. Teleperformance does not have any contractual relation to the brand nor the social media users in
regards to this study. “Social media user” is defined as participating, talking, and networking online through various platforms to share
information and resources. This includes internet forums, blogs, facebook, twitter, video sharing, consumer rating and other social networking
websites. All mentions were identified on public profiles on these channels. The quantitative output corresponds to cumulative number of posts
between those dates. Data collected between 12-16 June 2016.
1. Data analyzed on Brandwatch in june, 2015 and 2016.
2. Data analyzed on Brandwatch in June, 2016.
3. Data analyzed on Brandwatch in june, 2015 and 2016.
4. Data analyzed on Socialbakers in june, 2016.
5. E3 2016 in numbers, Download 3k.
Sources:
Got to play some crazy 3d Tetris
like game on Playstation VR.
Hella cool. #E3
@AgentM
Ryan Penagos, Vice President & Executive Editor -
Marvel Digital Media
1,32M followers
Nintendo booth and new
amiibo! #E32016 #NintendoE3
@ijustine
Justine Ezarik, YouTube personality, with over
550 million views across her channel
1,86M followers
Just announced my new title
at Sony Conference. "DEATH
STRANDING". #E32016
@HIDEO_KOJIMA_EN
Game Creator
1,32M followers
The game show is over and there are some outstanding
results5
to celebrate! More than 70k visitors, 42 million
people watched content via Twitch
TM
and Youtube
TM
, 7 million
mentions on social networks. Social media is definitely
leveraging the interaction between manufacturers and
consumers in this industry, especially at events like E3.
TwitterTM
was the Most Used
Channel to post about E3