Twitter Games Advertisement for South East Asia 2020
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During the COVID-19 pandemic in early 2020, gaming saw a significant increase in popularity as people looked for new forms of entertainment while spending more time at home. Data from Twitter shows that conversations around gaming increased by over 50% from the same period in 2019. In particular, the temporary shutdown of the popular game Fortnite in October 2020 led to a massive spike in discussion, with over 4 million tweets about the "Black Out" event in just 3 days. When Fortnite finally returned with its new Chapter 2 launch, the 36-hour livestream saw enormous viewership numbers online.
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Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
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Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Embark on style journeys Indian clothing store denver guide.pptx
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Twitter Games Advertisement for South East Asia 2020
- 1. Gaming2020
- 2. 1 2 3 4 5 Introduction Audience Conversation Connect with what’s happening Inspiration
- 3. More looked to find new ways of Entertainment New Habits, New Routines
- 4. One of them was Gaming Spending for some industries spiked drastically
- 5. COVID-19 COVID-19 Conversation Volume During 11.9M Before 7.5M Source - Current period- 1 Jan 2020 to 31 Mar 2020 Previous period- 1 Jan 2019 to 31 Mar 2019 Twitter Internal, conversation data around Gaming, 1 Jan 2020 - 31 Mar 2020, location: ID/MY/PH/SG/TH, retrieved Apr 2020.
- 6. 2.3M1.6M COVID-19 During COVID-19 Unique Authors Source - Current period- 1 Jan 2020 to 31 Mar 2020 Previous period- 1 Jan 2019 to 31 Mar 2019 Twitter Internal, conversation data around Gaming, 1 Jan 2020 - 31 Mar 2020, location: ID/MY/PH/SG/TH, retrieved Apr 2020. Before
- 7. Avery @Avxry I woke up and just stared at the black hole because life is meaningless without Fortnite. Fortnite is love, Fortnite is life Twitter has always been the platform for gaming and Esports
- 8. The Black Out. Chica @TSM_Chica So when is Fortnite coming back? Ninja @Ninja Well they didn’t call it the end for nothing #Fortnite timthetatman
- 9. The Black Out. timthetatman @timthetatman Everyone trying to figure out what the Fortnite numbers mean
- 10. The Black Out. 4.1M Tweetsin 3 days (+12x increase in conversation) #1 Trend Worldwide
- 11. The Black Out. 36hr Livestream (Organic) 50.7M mins watched 42.8M views 12.8M Viewers
- 12. On the 15th October, much to the relief of gamers worldwide, Fortnite Chapter 2 launched and returned to business as usual