Bí Quyết Quảng Cáo Games Trên Twitter Cho Thị Trường Nhật BảnMediaDonuts Vietnam
Thị trường games Nhật Bản luôn nằm trong tâm điểm chinh phục của nhiều nhà phát hành games. Tuy nhiên không phải ai cũng có thể chinh phục được thị trường khó tính này. Twitter là một trong những mạng xã hội hiếm hoi cung cấp hướng dẫn và giải pháp chuyên biệt dành cho các nhà phát hành games. Bên dưới là chi tiết bí quyết làm thế nào để có thể quảng cáo games thành công ở thị trường Nhật Bản.
(Course updated March 19, 2013)
MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies. It includes towns as team members in a single Facebook and Twitter emergency notification stream.
This beginner course explains what it is and how municipalities can post messages.
Bí Quyết Quảng Cáo Games Trên Twitter Cho Thị Trường Nhật BảnMediaDonuts Vietnam
Thị trường games Nhật Bản luôn nằm trong tâm điểm chinh phục của nhiều nhà phát hành games. Tuy nhiên không phải ai cũng có thể chinh phục được thị trường khó tính này. Twitter là một trong những mạng xã hội hiếm hoi cung cấp hướng dẫn và giải pháp chuyên biệt dành cho các nhà phát hành games. Bên dưới là chi tiết bí quyết làm thế nào để có thể quảng cáo games thành công ở thị trường Nhật Bản.
(Course updated March 19, 2013)
MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies. It includes towns as team members in a single Facebook and Twitter emergency notification stream.
This beginner course explains what it is and how municipalities can post messages.
Journalists and social media: insights to help you improve sell-in | Making ...CharityComms
Philip Smith, head of content marketing and comms, Cision
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
#MediaInsights: Evolving Sources of News for MediaMSL
Digital and social media have been prominent buzzwords in the communications business, where professionals are increasingly leveraging interactive tools to gather information and communicate with more targeted and global audiences. The impact of the virtual world has penetrated the macrocosm that is the Indian media. The Media Insights report, conducted by multidisciplinary communications firm 20:20 MSL in collaboration with the Indian Institute of Mass Communications, sheds light on the spark behind the ideation and execution of a journalist’s story in the present-day scenario. The report is based on one-on-one interviews conducted with a stratified sample of 309 journalists from regional and national publications across the country.
Our agency in India - 2020MSL - brings insights into the growing redundancy of the one-time star of the communications world – the press release with this study.
The waning interest in the standard-format, and now mundane, document stems from a clutter of corporate news releases that media outposts are faced with on a daily basis. Additionally, a common sentiment that journalists have expressed is the need for first-hand fact-checking before their stories are filed. This is precisely the need that social networks fulfill. Even while adherence to convention may be the risk-free way to go, what communications professionals must understand is the scope for successful storytelling and message delivery through a social interface that empowers users to exchange content and facilitate meaningful conversations and actions.
#MediaInsights Report
Evolving sources of news for media - A Study
Digital and social media have been prominent buzzwords in the communications business, where professionals are increasingly leveraging interactive tools to gather information and communicate with more targeted and global audiences. The impact of the virtual world has penetrated the macrocosm that is the Indian media. The Media Insights report, conducted by multidisciplinary communications firm 20:20 MSL in collaboration with the Indian Institute of Mass Communications, sheds light on the spark behind the ideation and execution of a journalist’s story in the present-day scenario. The report is based on one-on-one interviews conducted with a stratified sample of 309 journalists from regional and national publications across the country.
The report reveals the growing redundancy of the one-time star of the communications world – the press release. The waning interest in the standard-format, and now mundane, document stems from a clutter of corporate news releases that media outposts are faced with on a daily basis. Additionally, a common sentiment that journalists have expressed is the need for first-hand fact-checking before their stories are filed. This is precisely the need that social networks fulfill. Even while adherence to convention may be the risk-free way to go, what communications professionals must understand is the scope for successful storytelling and message delivery through a social interface that empowers users to exchange content and facilitate meaningful conversations and actions.
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
MyPRGenie and CommPRO.biz conducted an in-depth media survey of journalists across various beats to uncover emerging media trends, asking how reporters prefer to field pitches and press releases in the digital era and how companies can use social media to work more effectively with the press. This presentation covers the survey results and was featured in a webinar presentation on 4.29.11 featuring 3 top journalists and PR executive Ted Birkhahn, from Peppercom. It also included a FREE WHITE paper, available here: http://bit.ly/newmediatips. The recorded version fo the webinar will be available on May 3.
For our 2022 report, we tapped our global network of writers and
editors, who for years have partnered with Cision for access to
credible, trusted and newsworthy brand communications. More
than 3,800 journalists across approximately 2,160 media outlets,
spanning 17 regions across the world provided key insights that
offer a deeper understanding of how they work, what keeps them
up at night and what they really want (and need) from the PR and
comms professionals they work with.
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
PR disasters! Is social media the problem...or the solution?Bob Pickard
Just about everything that famously goes wrong is now called a 'PR disaster'. What can we do to deal with this new form of digital PR disruption? This presentation was delivered in Canada but includes global cases and international insights.
Social Journalism Study explores the ways journalists are using social media, charting the changes we’ve seen over the last four years and predicting the trends that will shape the PR-journalist dialogue in the coming months and years.
State of Social 2018 by Buffer and Social Media WeekRUBEN LICERA
Produced by Buffer and Social Media Week, this 41-slide presentation is the data collected from more than 1,700 social media marketers.
This presentation can help us marketers, of all business sizes, on how we can maximise social media marketing for our businesses from the insights gathered from the experts of the field.
The content of the deck details 5 key areas of social media marketing:
1. Social media platforms (Which social media platforms are businesses using?).
2. Social media content and strategy (What types of content are businesses sharing? )
3. Social media advertising (How are businesses using social media ads? )
4. Social media effectiveness (How is social media helping businesses overall?)
5. About the data (A full breakdown of who took the survey).
Journalists and social media: insights to help you improve sell-in | Making ...CharityComms
Philip Smith, head of content marketing and comms, Cision
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
#MediaInsights: Evolving Sources of News for MediaMSL
Digital and social media have been prominent buzzwords in the communications business, where professionals are increasingly leveraging interactive tools to gather information and communicate with more targeted and global audiences. The impact of the virtual world has penetrated the macrocosm that is the Indian media. The Media Insights report, conducted by multidisciplinary communications firm 20:20 MSL in collaboration with the Indian Institute of Mass Communications, sheds light on the spark behind the ideation and execution of a journalist’s story in the present-day scenario. The report is based on one-on-one interviews conducted with a stratified sample of 309 journalists from regional and national publications across the country.
Our agency in India - 2020MSL - brings insights into the growing redundancy of the one-time star of the communications world – the press release with this study.
The waning interest in the standard-format, and now mundane, document stems from a clutter of corporate news releases that media outposts are faced with on a daily basis. Additionally, a common sentiment that journalists have expressed is the need for first-hand fact-checking before their stories are filed. This is precisely the need that social networks fulfill. Even while adherence to convention may be the risk-free way to go, what communications professionals must understand is the scope for successful storytelling and message delivery through a social interface that empowers users to exchange content and facilitate meaningful conversations and actions.
#MediaInsights Report
Evolving sources of news for media - A Study
Digital and social media have been prominent buzzwords in the communications business, where professionals are increasingly leveraging interactive tools to gather information and communicate with more targeted and global audiences. The impact of the virtual world has penetrated the macrocosm that is the Indian media. The Media Insights report, conducted by multidisciplinary communications firm 20:20 MSL in collaboration with the Indian Institute of Mass Communications, sheds light on the spark behind the ideation and execution of a journalist’s story in the present-day scenario. The report is based on one-on-one interviews conducted with a stratified sample of 309 journalists from regional and national publications across the country.
The report reveals the growing redundancy of the one-time star of the communications world – the press release. The waning interest in the standard-format, and now mundane, document stems from a clutter of corporate news releases that media outposts are faced with on a daily basis. Additionally, a common sentiment that journalists have expressed is the need for first-hand fact-checking before their stories are filed. This is precisely the need that social networks fulfill. Even while adherence to convention may be the risk-free way to go, what communications professionals must understand is the scope for successful storytelling and message delivery through a social interface that empowers users to exchange content and facilitate meaningful conversations and actions.
What Do Journalists Want: New Rules of Media Relations in the Digital EraCommPRO.biz
MyPRGenie and CommPRO.biz conducted an in-depth media survey of journalists across various beats to uncover emerging media trends, asking how reporters prefer to field pitches and press releases in the digital era and how companies can use social media to work more effectively with the press. This presentation covers the survey results and was featured in a webinar presentation on 4.29.11 featuring 3 top journalists and PR executive Ted Birkhahn, from Peppercom. It also included a FREE WHITE paper, available here: http://bit.ly/newmediatips. The recorded version fo the webinar will be available on May 3.
For our 2022 report, we tapped our global network of writers and
editors, who for years have partnered with Cision for access to
credible, trusted and newsworthy brand communications. More
than 3,800 journalists across approximately 2,160 media outlets,
spanning 17 regions across the world provided key insights that
offer a deeper understanding of how they work, what keeps them
up at night and what they really want (and need) from the PR and
comms professionals they work with.
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
PR disasters! Is social media the problem...or the solution?Bob Pickard
Just about everything that famously goes wrong is now called a 'PR disaster'. What can we do to deal with this new form of digital PR disruption? This presentation was delivered in Canada but includes global cases and international insights.
Social Journalism Study explores the ways journalists are using social media, charting the changes we’ve seen over the last four years and predicting the trends that will shape the PR-journalist dialogue in the coming months and years.
State of Social 2018 by Buffer and Social Media WeekRUBEN LICERA
Produced by Buffer and Social Media Week, this 41-slide presentation is the data collected from more than 1,700 social media marketers.
This presentation can help us marketers, of all business sizes, on how we can maximise social media marketing for our businesses from the insights gathered from the experts of the field.
The content of the deck details 5 key areas of social media marketing:
1. Social media platforms (Which social media platforms are businesses using?).
2. Social media content and strategy (What types of content are businesses sharing? )
3. Social media advertising (How are businesses using social media ads? )
4. Social media effectiveness (How is social media helping businesses overall?)
5. About the data (A full breakdown of who took the survey).
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
State of Journalism 2019 - A Muckrack Study
1. The State of Journalism
2019
How journalists find their news, use social media, and
work with PR teams
A study by
2. 2
In this report, we seek to answer:
How are journalists
using social media?
What’s the best way to
pitch journalists?
What are journalists’
outlook on the industry?
How are media
relationships changing?
1 2
3 4
5. Which social network is most valuable to you as a journalist? (Select all
that apply)
5
Journalists again cited
Twitter as the most valuable
to them (up from 70% last
year), followed by Facebook
(up from 22% last year).
Linkedin ranked third with 5
times the number of
journalists from previous
years (up from 5% last year).
6. Do you expect to spend more or less time on the following social networks this
year?
6
Once again, Facebook was the
social network journalists said
they plan to use least in the
next year.
That said, once again,
Facebook-owned Instagram is
the platform journalists plan to
spend the most time on over
the next year (other than
Twitter).
7. Do you like when PR pros follow you on social media?
Yes
No
7
Just as 78% of journalists like
when PR pros follow them on
social media, The State of PR
2019 found that 93% of PR
pros follow journalists on
social media.
8. When reporting on a company, I consult the company's social media:
Never
Rarely
Sometimes
Always
Usually
8
9. Do you track how many times your stories are shared on social media?
No
Yes
9
10. What makes a story more shareable? (Select all that apply)
10
12. When is the best time for you to receive a pitch?
12
11am-2pm
2pm-5pm
5pm-10pm
6am-9am
9am-11am
10pm-6am
65% of journalists prefer to be
pitched before 11 AM.
13. On which channels do you like and not like to be pitched?
13
While PR pros use a variety of
channels to pitch journalists in
addition to such as phone
(41%) and Twitter (29%),
most journalists just want to
receive 1:1 emails.
14. What's your ideal pitch length?
14
2-3 paragraphs
3+ paragraphs
2-3
sentences
Keep your pitches under 3
paragraphs!
1/3 of journalists want to receive
pitches under 3 sentences in
length, with another 61% preferring
under 3 paragraphs. Only 6% of
journalists would like to receive
pitches over 3 paragraphs.
15. Press embargoes for releases from businesses:
15
Don’t matter
Are useful
Are
detrimental 57% of journalists believe
press embargoes are either
detrimental or don’t matter.
43% find them useful.
16. Why do you immediately reject otherwise relevant pitches?
16
Lack of personalization is
once again the #1 reason why
journalists reject otherwise
relevant pitches, followed by
bad timing
17. Is it alright if someone follows up with you after sending you a pitch that you
haven’t initially responded to?
17
73% of journalists are OK with
receiving a follow up to a pitch
they didn’t initially respond to.
Only 12% would prefer to not
receive any type of follow up.
18. If offered an exclusive, how much more likely are you to cover a story?
18
76% of journalists are more
likely to cover a story if offered
an exclusive. 0% said they
would be less likely.
19. Do you consider the following to be credible sources for your reporting?
(Select all that apply)
19
20. The way most companies share information with the media is outdated
20
21. Do you generally see your relationship with PR firms and people at PR agencies as:
21
Antagonistic, but
not inherently a
bad thing
A necessary evil
Mutually beneficial,
but not quite a
partnership
A partnership
26. Which of the following best describes you?
26
I’m a full-time
journalist, editorial
writer or blogger
Other
I write some
journalistic
content, but
supplement my
income with
other work
I’m a full-time
freelance
journalist
How would you categorize the
scope of your coverage?
International National Local/
regional
Trade
27. How old are you?
27
How long have you been a journalist?
0%
Under 20
26%
20-30
29%
31-40
19%
41-50
26%
Over 50
1%
Under
1 year
6%
1-2
years
21%
3-5
years
20%
6-10
years
52%
10+
years
28. In what medium do you primarily report in?
28
Online/digital
Magazine
Newspaper
Television
Radio
1%Blogs
30. 30
5 Key Takeaways
1
2
3
4
Twitter remains the leading social network among journalists year over year
The most preferred method of pitching among journalists is via 1:1 emails (least preferred is by
phone), between 9-11am, and with a length of 2-3 paragraphs
63% of journalists view their relationship with PR pros as mutually beneficial, but not quite a
partnership (increased from 49% in 2018), while only 7% view it as a partnership
47% of journalists believe that the way most companies share information with the media is
outdated
5 89% of journalists believe academic subject experts are a top credible source for their
reporting