SlideShare a Scribd company logo
Oracle CX
Mobility and Customer Experience Demo
Powered by Accenture Foundation Platform for Oracle (AFPO)
Today’s Demonstration
You will play a hands on role as a Global Insurance Customer as you
walk through an end-to-end day in the life scenario.
You will interact with multiple Global Insurance company employees –
all enabled to meet your needs and provide you the best possible
experience.

You will see a lot of Accenture and Oracle technologies working
together to deliver business value – and improve the Global
Insurance Customers’ Experience.

Copyright © 2013 Accenture All rights reserved.

2
GLOBAL
INSURANCE for your
We stick our neck out
safety!

An Accenture Demonstration Powered by
AFPO
Why are we focusing on Customer Experience?
Customer Experience will be a strategic differentiator for Global Insurance.
Accenture Research
Consumers are leaving their providers more
than ever before

85% of customers said that companies could

Oracle Research

64% of customers said they would stop doing
business with an organization after a poor
customer experience

have done something different to prevent them
from switching

Of those, 91% would go on to buy from a
competing company

48% of customers expect specialized treatment

After a poor customer experience – as many as
49% of consumers will go on to post on a social
network

for being a "good" customer

50% said it is extremely important for
companies to have customer service people
who know their history

… but …

84% of customers are willing to pay more for a
better customer experience

Copyright © 2013 Accenture All rights reserved.

4
But – the bottom line is…
Customer Experience Leaders Outperform the Market

Copyright © 2013 Accenture All rights reserved.

5
Our Customer Experience Imperative
Global Insurance strives to be visionary in the insurance industry - differentiated by our focus on
Customer Experience, enabled by technology.
Provide a seamless experience – across all channels

Create opportunities from the
engagement center
from a cost to profit center

Think mobile first –
for customers and the enterprise
Copyright © 2013 Accenture All rights reserved.

6
The Scale of Mobility
Connected
Devices

9 Billion

9B

World
Population
Mobile
Phones

7 Billion

2 Billion
Smartphones

Credit
Cards

3 Billion

Internet
Users
Cars &
Trucks

6 Billion

2 Billion

1 Billion

Source: GSMA, Nilson Report, United Nation Department of Economic and Social Affairs, Accenture Analysis.
Copyright © 2013 Accenture All rights reserved.

7
Today’s Day in the Life Scenario

Copyright © 2013 Accenture All rights reserved.

8
Copyright © 2013 Accenture All rights reserved.

9
Copyright © 2013 Accenture All rights reserved.

10
Today’s Day in the Life Scenario

Copyright © 2013 Accenture All rights reserved.

11
Technology Powering the Demonstration
Products Used

•
•
•
•
•
•
•
•
•

Oracle ADF Mobile
Oracle ADF
Oracle Policy Automation
Oracle RightNow Cloud Service
Siebel Open UI
Eloqua
Big Data
Oracle SOA Suite
Oracle Identity & Access Manager
Accenture Foundation Platform for Oracle (AFPO)

Oracle Enterprise Linux, Oracle Database, Oracle WebLogic, Oracle Enterprise Manager
Oracle Engineered Systems: Exalytics, Exalogic, Exadata
Copyright © 2013 Accenture All rights reserved.

12
Thank you!

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HPMC 2014 - CX and Mobility showcase - Oracle

  • 1. Oracle CX Mobility and Customer Experience Demo Powered by Accenture Foundation Platform for Oracle (AFPO)
  • 2. Today’s Demonstration You will play a hands on role as a Global Insurance Customer as you walk through an end-to-end day in the life scenario. You will interact with multiple Global Insurance company employees – all enabled to meet your needs and provide you the best possible experience. You will see a lot of Accenture and Oracle technologies working together to deliver business value – and improve the Global Insurance Customers’ Experience. Copyright © 2013 Accenture All rights reserved. 2
  • 3. GLOBAL INSURANCE for your We stick our neck out safety! An Accenture Demonstration Powered by AFPO
  • 4. Why are we focusing on Customer Experience? Customer Experience will be a strategic differentiator for Global Insurance. Accenture Research Consumers are leaving their providers more than ever before 85% of customers said that companies could Oracle Research 64% of customers said they would stop doing business with an organization after a poor customer experience have done something different to prevent them from switching Of those, 91% would go on to buy from a competing company 48% of customers expect specialized treatment After a poor customer experience – as many as 49% of consumers will go on to post on a social network for being a "good" customer 50% said it is extremely important for companies to have customer service people who know their history … but … 84% of customers are willing to pay more for a better customer experience Copyright © 2013 Accenture All rights reserved. 4
  • 5. But – the bottom line is… Customer Experience Leaders Outperform the Market Copyright © 2013 Accenture All rights reserved. 5
  • 6. Our Customer Experience Imperative Global Insurance strives to be visionary in the insurance industry - differentiated by our focus on Customer Experience, enabled by technology. Provide a seamless experience – across all channels Create opportunities from the engagement center from a cost to profit center Think mobile first – for customers and the enterprise Copyright © 2013 Accenture All rights reserved. 6
  • 7. The Scale of Mobility Connected Devices 9 Billion 9B World Population Mobile Phones 7 Billion 2 Billion Smartphones Credit Cards 3 Billion Internet Users Cars & Trucks 6 Billion 2 Billion 1 Billion Source: GSMA, Nilson Report, United Nation Department of Economic and Social Affairs, Accenture Analysis. Copyright © 2013 Accenture All rights reserved. 7
  • 8. Today’s Day in the Life Scenario Copyright © 2013 Accenture All rights reserved. 8
  • 9. Copyright © 2013 Accenture All rights reserved. 9
  • 10. Copyright © 2013 Accenture All rights reserved. 10
  • 11. Today’s Day in the Life Scenario Copyright © 2013 Accenture All rights reserved. 11
  • 12. Technology Powering the Demonstration Products Used • • • • • • • • • Oracle ADF Mobile Oracle ADF Oracle Policy Automation Oracle RightNow Cloud Service Siebel Open UI Eloqua Big Data Oracle SOA Suite Oracle Identity & Access Manager Accenture Foundation Platform for Oracle (AFPO) Oracle Enterprise Linux, Oracle Database, Oracle WebLogic, Oracle Enterprise Manager Oracle Engineered Systems: Exalytics, Exalogic, Exadata Copyright © 2013 Accenture All rights reserved. 12