Sachin and Virag are entrepreneurs who graduated from IIM Bangalore. Instead of getting jobs, they decided to start a fresh vegetable business in India. They learned about the benefits of mushrooms and started cultivating them. Their first batch was bought by a star hotel in Bangalore, which then placed regular orders. Now Sachin and Virag run a mushroom industry alongside other small entrepreneurs. They aim to sell mushrooms all over India on a large scale as mushrooms have great market potential as a perishable food.

2. Sachin and Virag are two enterprising youth. They have passed out from IIM,
BANGLORE. They thought instead of doing a job, they will launch fresh vegetables
in India markets. Having learnt of the future conventional food, they decided to
venture into cultivation of mushrooms.
Mushroom are known to be the best alternative food for vegetarian.
For Sachin and Virag fund raising a serious handicap for mass production.
However, the first trial batch of mushroom that they produced was bought by star
hotel in Banglore. Further, the hotel placed orders for supply of 20 kgs every day
Now mushroom industry is run by small entrepreneurs, like Sachin and
Virag. Another big player M/s Ashtavinayak Mushroom equipped with cold
storage facility was more interested in the export market.
Sachin and Virag have set their sight high. They aim to sell mushroom in
a very big way all over India. Mushroom have a great market potential and is a
perishable food.

3. Q1. How will we advise Sachin andVirag to
increase the consumer awareness about this
new food ?
Q2.What would be our suggestions regarding
distribution channel for mushrooms ?

4.  ByTest Marketing.
 By Sample Distribution.
 By Event Marketing.
 Mushroom recipe booklet distribution.
 By approachingTV programs like khana khazana,
Master chef etc.

5. Hotels
Household
Sectors
Restaurants
Industrial
Canteens
Targeted
Customers
 By spreadingAwareness and Publicity:

6. Attractive
Packaging!
 Organising Sales
Promotion Campaign.

7. Distribution network
Company should have:
Faster and effective distribution network by
having cold storage facility.
Delivery vans in local market and distribution
through rail or road transport to urban markets.

8. Sales person Manufacturer
Supplier
Retailer
Chain Store Telemarketing
Customer
Order

9. Aayush Chabbra
Chanchal Sharma
Aditya Purohit
Gazal Vishwa
Rajkumar Jangid
Special Thanks to our Principal ma’am Vinita Mathur
and to all our teachers.