Rohit Surfactant Private Limited (RSPL) aims to enhance consumer lives with value-for-money products through constant evolution, focusing on market needs and technology. The company has successfully established brands such as Ghari detergent, which became a market leader after 25 years, and the Xpert dishwash brand, alongside ventures in dairy and cattle feed. RSPL emphasizes high-quality, hygienic products across its range, including household and personal care items.

1. Rohit surfactant private limited

2. Vision and mission statement
• Vision - Evolution is constant
• Mission - To be a part of consumer’s daily life by giving them best
value for money through well researched and ever evolving excellent
products

3. About RSPL
We live in fast paced ever changing world. These changes affect our lives and
lifestyles and therefore it is crucial to learn to be resilient.
The driving force at RSPL Group is to understand profound changes in
product technology and consumer needs to make our brands the way
consumer desires them to be.
We believe that the only constant in the history of mankind is evolution and
so it is our endeavor to give superior brand experience and most superior
value for consumer’s money.
Our undeterred pursuit for evolution has led the company to progress on
the path of value during our growth.

4. PRODUCT MANUFACTURED BY RSPL
Household Products
Ghadi Detergent Cake
Ghadi Detergent Powder
Xpert Dish wash Bar
Xpert Ultra Gel (Liquid)
Personal Care Products
Venus Toilet Soap
Hygiene Care Products
Pro-ease Sanitary Pads

5. Ghari Detergent
• The detergent brand was founded by
Muralidhar and Bimal Kumar Gyanchandani in
1987.
• When Ghari was launched, market was
already dominated by big brands like Surf and
Nirma.
• Over the years since the launch of Ghari
detergent powder, till date there have been
introduction of plethora of brands from
biggies like HUL and P&G and many local
players.
• It came to limelight in late 2012 when it
surpassed HUL's wheel detergent and
grabbed top spot in terms of market share.
• It took almost 25 years for Ghari to be the
market leader in detergent market.

6. Xpert Dish wash bar
• In the Rs 600cr. Dish wash
market,Xpert dish wash bar is a
fast growing brand in the North
Indian market
• As against the conventional lime
variants it was launched in
orange variant
• The company wants to increase
the market share of the brand
and become the category leader

7. Namaste India
• Namaste India Foods Pvt. Ltd. is an Indian
Dairy Company, the sister concern of
3500 Cr. RSPL Ltd., is committed to supply
pure milk and fresh milk products.
• Its a fully automated unit, at par with
international standards, is planning to
collect, process and pasteurize 4 lakh
liters of milk per day.
• We have Collection Centers in one
thousand villages and will be extending to
2000 villages in the upcoming two years.
In this way, we are planning to supply
pure and fresh milk to every house, in
every village and very soon, in every city.

8. Kapila pashu Ahaar
• Established in 1992, Kamdhenu Cattle
Feed Pvt. Ltd. has become a known
Manufacturer and Supplier of a high
quality range of Cattle Feed under the
brand name of KAPILA CATTLE FEED.
• We have been processing unmatched
quality products processed from high
grade ingredients sourced from the
trusted vendors of the market.
• We maintain high level of hygiene
and cleanliness to ensure safe
consumption, purity as well as high
nutritional value of the offered
products.

9. Venus Soap
• Venus soap is the another major
product launched by rspl
company
• It is the creamy bathing soap
with many fragrances like rose,
lemon etc.