CASE-STUDY ANALYSE.......

1. MARKET SEGMENTATION &
COMPETITIVE ANALYSIS OF
BANKING PRODUCTS
PRESENTED BY:
P.LAKSHMAN

2. CONTENTS
1. INTRODUCTION
2. SWOT ANALYSIS
3. PRODUCT & SERVICES OFFERED
4. SEGMENTATION ANALYSIS
5. CONCLUSION

3. INTRODUCTION
It was previously known as UTI & changed it’s name to AXIS in the year 2007
It was established in 1994 & was among first players to start it’s business in
India.
AXIS bank is jointly promoted by UTI, LIC, GIC & NIC.
The Managing director & CEO of axis bank is SHIKHA SHARMA
MISSION & CORE VALUES
Customers services & product innovation turned to divers need to
Individual and corporate clientele.
Success through teamwork, integrity & people.
ABOUT COMPANY

4. SWOT ANALYSIS OF AXIS BANK

5. PRODUCTS & SERVICES OFFERED
AXIS

6. SEGMENTATION STRATEGIES
DEMOGRAPHIC VARIABLES PSYCHOGRAPHIC VARIABLES
 Location wise e.g. Metros
 Occupation e.g. Business persons
Salaried class
Working woman
 Age e.g. Senior citizens
Minors
 Life style e.g. Modern Banking
Internet Banking
Travel Currency Cards
e-payment
 Social class e.g. Income & Occupation
House Lone
Education Loan

7. Thank You