Gitex Dubai 2015 - Accelerate your Innovation with AWS
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Presentation by Vadim Zendejas at Gitex Dubai 2015 on Accelerating your IT Innovation using AWS
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Gitex Dubai 2015 - Accelerate your Innovation with AWS
- 2. AWS Cloud Computing On Demand Uniform Pay As You Go Available
- 3. AWS Startup Customers Our innovations free you to scale quickly, go to market faster, control costs and stay lean.
- 4. AWS Enterprise Customers Enterprise cloud computing with AWS can help IT increase innovation, agility, and resiliency; all while reducing cost.
- 5. AWS Public Sector AWS offers scalable, cost-effective cloud services that public sector customers can use to meet mandates, reduce costs, drive efficiencies, and accelerate innovation.
- 7. ISVs
- 8. Cloud has become the new normal
- 9. Why are companies adopting cloud computing and AWS so quickly?
- 10. AGILITY The primary reason why businesses are moving so quickly to AWS and the cloud #1
- 17. WHY AWS?
- 18. Amazon EC2 Servers, Production Traffic, Hive, Hadoop Amazon RDS All Relational Databases Amazon S3 Storage, UGC Amazon DynamoDB Rollups, Metadata Amazon ElastiCache Memcache Amazon Route 53 DNS, Inventory
- 20. PLATFORM BREADTH A broad and deep platform helps customers build sophisticated, scalable applications #2
- 21. AWS Cloud Computing AWS Marketplace Enterprise Applications Platform as A Service Administration & Security Core Services Infrastructure
- 22. Traditional Infrastructure Amazon Web Services AWS Essentials – Introduction & History of AWS Security Network Security Network Security Groups NACLs Access Mgmt VPCVP C EC2 “Classic” “Publi c” ELBOn- Demand Provision Traditional Infrastructure Amazon Web Services Security Security Groups NACLs Access Mgmt Networking Servers Storage & Database VPCEC2 “Classic” “Public” ELB Servers Amazon EC2AMI Instances RDBMSDAS SAN NAS EBS S3 RDSGlacier
- 23. AWS Cloud Computing AWS Marketplace Enterprise Applications Platform as A Service Administration & Security Core Services Infrastructure
- 25. AWS Global Infrastructure: Regions & Edge Locations 11 AWS Regions (28 Availability Zones) 52 AWS Edge Locations For a complete list of regions, visit: http://aws.amazon.com/about-aws/globalinfrastructure/
- 26. US Regions Global Regions AZ - A AZ - B AZ - C EU (Ireland) AZ - A AZ - B South America (Sao Paulo) AZ - A AZ - B Asia Pacific (Sydney) AZ - A AZ - B GovCloud (US) AZ - A AZ - B Asia Pacific (Singapore) AZ - A AZ - B AZ - C Asia Pacific (Tokyo) AZ - A AZ - B AZ - C US West (OR) AZ - A AZ - B US West (CA) AZ - C AZ - A AZ - B AZ - C AZ - D US East (VA) AZ - E China (Beijing)* AZ - A AZ - B Coming Soon AZ - A AZ - B EU (Frankfurt) AWS Regions and Availability Zones
- 27. Availability Zone - A Availability Zone - B Availability Zone - C Region Achieving High Availability Using Multi-AZ
- 28. AWS Cloud Computing AWS Marketplace Enterprise Applications Platform as A Service Administration & Security Core Services Infrastructure
- 29. Compute General Purpose (M3) Compute Optimized (C3) Memory Optimized (R3) GPU Optimized (G2) Storage Optimized (D2) IO Optimized (I2) Low cost, burst-able performance (T2) Not Just the Expansive Services… Much Deeper Features
- 30. Compute Storage General Purpose (M3) Compute Optimized (C3) Memory Optimized (R3) GPU Optimized (G2) Storage Optimized (D2) IO Optimized (I2) Low cost, burst-able performance (T2) Not Just the Expansive Services… Much Deeper Features Block storage: Magnetic General Purpose SSD Provisioned IOPS SSD Object storage: Life cycle management Event triggers Data locality control
- 31. Compute Storage Block storage: Magnetic General Purpose SSD Provisioned IOPS SSD Object storage: Life cycle management Event triggers Data locality control Relational Databases RDS for MySQL RDS for SQL Server RDS for Oracle RDS for PostgreSQL RDS for Amazon Aurora Multi-AZ synchronous replication Read replica support General Purpose (M3) Compute Optimized (C3) Memory Optimized (R3) GPU Optimized (G2) Storage Optimized (D2) IO Optimized (I2) Low cost, burst-able performance (T2) Not Just the Expansive Services… Much Deeper Features
- 32. Compute Storage Relational Databases RDS for MySQL RDS for SQL Server RDS for Oracle RDS for PostgreSQL RDS for Amazon Aurora Multi-AZ synchronous replication Read replica support Auditing, Security & Compliance Configuration history Usage audit logs Change notifications Dedicated HSMs Customer controlled keys General Purpose (M3) Compute Optimized (C3) Memory Optimized (R3) GPU Optimized (G2) Storage Optimized (D2) IO Optimized (I2) Low cost, burst-able performance (T2) Not Just the Expansive Services… Much Deeper Features Block storage: Magnetic General Purpose SSD Provisioned IOPS SSD Object storage: Life cycle management Event triggers Data locality control
- 33. AWS Cloud Computing AWS Marketplace Enterprise Applications Platform as A Service Administration & Security Core Services Infrastructure
- 34. CONTINUAL INNOVATION AWS continuously upgrades infrastructure, so you don’t have to #3
- 35. 516 major new features and services launched in 2014 24 48 61 82 159 280 516 2008 2009 2010 2011 2012 2013 2014 AWS Rapid Pace of Innovation
- 37. EVERY NEW FEATURE AND SERVICE ARRIVES READY TO USE
- 38. ON-PREMISES INFRASTRUCTURE UPGRADES ARE YOUR RESPONSIBILITY UPGRADES HAPPEN AUTOMATICALLY
- 39. AGILITY + LARGE TOOLSET = ENABLER FOR INNOVATION
- 40. + ELASTIC CAPACITY + NO CAPEX + PAY AS YOU GO + AVAILABLE ON-DEMAND = NO CONSTRAINTS
- 41. + ELASTIC CAPACITY + NO CAPEX + PAY AS YOU GO + AVAILABLE ON-DEMAND = NO RISKS
- 43. COST SAVINGS & FLEXIBILITY AWS helps you reduce your overall IT costs #4
- 44. Trade Capex for variable expense 1 Economies of scale provide lower costs than companies can do on their own 47 price reductions since 2006 2 Pricing model choice to support variable & stable workloads On-demand Reserved Spot 3 Save more money as you grow bigger Tiered pricing Volume Discounts Custom Pricing 4
- 45. OUR 42ND PRICE REDUCTION 51% reduction on average Tier prices decrease from 36% to 65% S3 EMR 27% to 61% reduction Average reduction of 28% RDS ElastiCache Average reduction of 34% 38% reduction for M3 30% reduction for C3 EC2 10% to 40% reduction for M1, M2, C1 and CC2
- 46. “Migrating data centers to AWS contributes to a global savings of $100M in infrastructure costs”
- 47. “We've halved storage costs. We're looking forward to saving hundreds of millions of dollars”
- 49. AWS TRUSTED ADVISOR Customer Infrastructure Audits
- 51. Recent Performance: 2,600,000+ recommendations $350M+ in cost reductions
- 52. REMOVE WASTE Waste is anything that does not lead to direct value for the customer
- 53. Your Business 70% ON-PREMISE INFRASTRUCTURE 30% Managing All of the “Undifferentiated Heavy Lifting”
- 54. AWS CLOUD-BASED INFRASTRUCTURE Your Business More time and resources to focus on your business Configuring cloud assets 70% 30%70% ON-PREMISE INFRASTRUCTURE 30% Managing All of the “Undifferentiated Heavy Lifting”
- 55. ELASTIC CAPACITY
- 56. TIME TO MARKET
Editor's Notes
- AWS provides a massive global cloud infrastructure that allows companies to quickly innovate, experiment, and iterate. On Demand: AWS gives customers the benefits of utility-based services. Instead of waiting weeks or months for hardware, you can instantly deploy new applications, scale up as the workload grows, and scale down based on demand. Uniform: Economy of scale and leveraging AWS expertise. AWS customers can leverage the cost effectiveness, scalability, and flexibility of running on AWS infrastructure. Pay As You Go: With AWS there is zero capital expenditure and no long-term contract. Available: AWS is accessible via the Web Console, Command Line, API, and SDK.
- Here are some Startup customers already using AWS. AWS Activate is a free program with resources for startups to get the most out of AWS from day one. Apply online with a Self-Starter Package: http://aws.amazon.com/activate/self-starters/ More information about Startups on Amazon Web Services: http://aws.amazon.com/start-ups/
- With AWS, you can build enterprise cloud solutions quickly and without a big up-front investment. The free tier allows you to prototype virtually any application for free. Here are some Enterprise customers already using AWS. More information about Enterprise Cloud Computing: http://aws.amazon.com/enterprise/
- Here are some Public Sector customers on AWS. More information about Public Sector Contract Center: http://aws.amazon.com/contract-center/
- Here are some Public Sector customers on AWS. More information about Public Sector Contract Center: http://aws.amazon.com/contract-center/
- Here are some Public Sector customers on AWS. More information about Public Sector Contract Center: http://aws.amazon.com/contract-center/
- Why does agility matter? ---In this day and age, if you’re slow and can’t innovate quickly, you’re at a big competitive disadvantage ---The Cloud has enabled start-ups to disrupt various established areas…look at Dropbox with storage, Instagram with photos, Spotify with music, Airbnb with Hotels
- Why does agility matter? ---In this day and age, if you’re slow and can’t innovate quickly, you’re at a big competitive disadvantage ---The Cloud has enabled start-ups to disrupt various established areas…look at Dropbox with storage, Instagram with photos, Spotify with music, Airbnb with Hotels Those startups entered in markets that were already addressed by well-established players
- Let’s take airbnb’s example.
- Back in 2008, they launched a Facebook application that lets people tell their friends when they've uploaded a video that includes that friend. When people saw the music videos their friends created when the application shared it with them, they wanted to go out and create their own videos. Shortly after launching their social networking modification, they were featured on Techcrunch. As you can imagine, this brought them a lot of unexpected traffic. In the course of 3 days, they went from running on 40 instances to 5,000 instances. Because they were using Amazon Web Services, they were able to handle all of this incoming traffic without having to do a thing. AWS managed it all for them.
- Latest number June 2014 15 Million of guests 1300 EC2
- AWS cloud computing provides a simple way to access servers, storage, databases and a broad set of application services over the Internet. AWS owns and maintains the network-connected hardware required for these application services, while you provision and use what you need.
- Many of our services have analogs in the Traditional IT space and terminology. This side-by-side comparison shows how AWS mirrors a traditional infrastructure with AWS product and services.
- AWS cloud computing provides a simple way to access servers, storage, databases and a broad set of application services over the Internet. AWS owns and maintains the network-connected hardware required for these application services, while you provision and use what you need.
- AWS is steadily expanding the global infrastructure to help customers achieve lower latency and higher throughput, and to ensure that your data resides only in the region you specify. As you and all customers grow their businesses, AWS will continue to provide infrastructure that meets your global requirements.
- AWS products and services like Amazon Elastic Compute Cloud (Amazon EC2) are offered by region. All regions have at least two Availability Zones (AZ) for redundancy.
- AWS highly recommends provisioning your resources across multiple Availability Zones. If you multiple server, you can run them across more than one AZ and get added redundancy. If a single AZ has a problem, all assets in your second AZ will be unaffected.
- AWS cloud computing provides a simple way to access servers, storage, databases and a broad set of application services over the Internet. AWS owns and maintains the network-connected hardware required for these application services, while you provision and use what you need.
- AWS cloud computing provides a simple way to access servers, storage, databases and a broad set of application services over the Internet. AWS owns and maintains the network-connected hardware required for these application services, while you provision and use what you need.
- CLICK TO BUILD
- INNOVATION
- INNOVATION If your experiments fail, you don’t want to live with the collateral damage of failed experiments (IT infrastructure investments)
- INNOVATION All of a sudden, you get a movement from inside your company when employees realise that not only they have the resources and the capability to experiment and enhance the current systems, but they have no risk on doing that. -> continuous integration session
- Transition to price reductions
- SUPPORT FOR MORE INSTANCE TYPES: M3, C3, I2, CR1, and G2. LOWERING PRICES IS NOT A NEW THING FOR US
- Sometimes people ask “is my IT team going away?”, no, focuses on higher level activities that do bring value to the company.
- AWS cloud computing provides a simple way to access servers, storage, databases and a broad set of application services over the Internet. AWS owns and maintains the network-connected hardware required for these application services, while you provision and use what you need.
- AWS provides customer access points, also called API endpoints, that allow HTTPS access so that you can establish secure communication sessions with your AWS services including SSL. SSL encrypts the transmission, protecting each request or the response from being viewed in transit.
- AWS also provides security groups, which act like built-in firewalls for your virtual servers. You can control how accessible your instances are by configuring security group rules-from totally public to completely private, or somewhere in between. And when your instances reside within a Virtual Private Cloud (VPC) subnet, you can control egress as well as ingress.
- You can set up security group rules for your EC2 instances to create a traditional multi-tiered web architecture: The web tier security group can accept traffic on port 80/443 from anywhere on the Internet if you select source 0.0.0.0/0. Alternatively, it might make more sense to only accept traffic from a load balancer so that individual clients cannot overload a single server and the load balancer can perform its job. Similarly, the app tier can only accept traffic from the web tier, and the DB tier can only accept traffic from the app tier. Lastly, we have also added a set of rules to allow remote administration over SSH port 22. We have restricted remote access by funneling all traffic through the app tier and allowing access only from a specific IP. After you use SSH to access an app tier server, you can then connect to machines on the web and DB security groups.
- AWS IAM is a centralized access management tool for users and applications that need access to your AWS resources. IAM allows you to create multiple user accounts within your AWS Account, providing each user with their own unique security credentials and eliminating the need to share passwords or secret keys. It enables you to implement security best practices, such as least privilege, by only granting permission to access the AWS services and resources required for the users to perform their jobs. AWS Identity and Access Management (IAM), enables you to securely control access to AWS services and resources for your users. Using IAM, you can create and manage AWS users and groups and use permissions to allow and deny them access to AWS resources.
- The Amazon Virtual Private Cloud (VPC) service allows you to add another layer of network security to your instances by creating private subnets and even adding an IPsec VPN tunnel between your home network and your AWS VPC. VPC allows you to define your own network topology, including definitions for subnets, network access control lists, Internet gateways, routing tables, and virtual private gateways. The subnets that you create can be defined as either private or public. Learn more about Amazon VPC: http://aws.amazon.com/vpc/
- We can forget about provisioning, capacity planning and cost allocation in our customers platform
- Reducing considerably the time that it takes to introduce new components, ideas and platforms to the market
- Giving us the time to focus on what is important: our business
- And our customers