As the business landscape continues to shift towards cloud services, the need for businesses to move their critical applications and data from public internet connections to secure, private connections is growing. In this session you will learn how the telecoms industry is evolving its connectivity services to adopt cloud and data centre concepts such as orchestration, on-demand and pay for what you use. We will explore what you should look for and expect for direct cloud connectivity provided by these new and emerging services and what they can do for your business. Vijay Rangarajan, Partner Solutions Architect, Amazon Web Services, APAC Mark Daley, Director for Corporate Strategy and Product, Epsilon

1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The Modern Day Pressures and Trends
Driving Cloud Access Requirements
Mark Daley, Director for Corporate Strategy and Product, Epsilon
Vijay Rangarajan, Partner Solutions Architect, Amazon Web Services, APAC

2. z
As the business landscape continues to shift towards cloud services, the
need for businesses to move their critical applications and data from public
Internet connections to secure, private connections is growing.
In this session. you will learn how the telecoms industry is evolving its
connectivity services to adopt cloud and data centre concepts such as
orchestration, on-demand and pay for what you use.
We will explore what you should look for and expect for direct cloud
connectivity provided by these new and emerging services and what they
can do for your business.
Mark Daley
Director, Corporate Strategy and Product
Epsilon

3. INTRODUCING EPSILON
Epsilon provides connectivity and infrastructure outsourcing solutions to Communications,
Applications, Content and Cloud Service Providers globally.

4. AS
ENTERPRISE
FUNCTIONS
MOVE TO THE
CLOUD,
CONNECTION
QUALITY
BECOMES
IMPORTANT
The value of a telecommunications network is proportional to the square of
the number of connected users of the system (n2) – Metcalf's law

5. Source: Cisco Visual Networking Index Forecast ad Methodology, 2013-2018
Cloud data centre traffic
associated with cloud
consumer and business
applications is growing at
32% CAGR
Source: Statista 2016
CLOUD ADOPTION IS DRIVING THE NEED FOR
CLOUD CONNECTIVITY

6. Market analyst firm Gartner believes nearly half of large enterprises will have hybrid cloud deployments by
the end of 2017. it makes sense too- with hybrid, you can scale based on your business, keep costs low,
are flexible to use the services you want, similar to public cloud options, but also can put in place
protections that the private cloud affords users.
18% 71% 6%
Private
Cloud Only
Public
Cloud Only
Public = 89% Private = 77%
Source: RightScale 2016 State of the Cloud Report
29% 58% 7%
Private
Cloud Only
Public
Cloud Only
Public = 87% Private = 65%
Source: RightScale 2014 State of the Cloud Report
94% of Respondents Are Using Cloud
Public &
Private
THE RISE OF THE HYBRID CLOUD
Hybrid
95% of Respondents Are Using Cloud

7. Global IP traffic has already
increased eightfold over the past five
years, and it’s expected to surpass
the zettabyte threshold
(1.3 zettabytes, to be exact) by 2016.
The same upward trend is forecasted
for global mobile traffic as well.
- Wired
THERE CAN BE PROBLEMS
WITH PUBLIC INTERNET CONNECTIVITY

8. By 2019, 30% of enterprise public cloud connections
will be non-Internet-based:
• through cloud interconnects or direct WAN connectivity
• up from approximately 5% today
THE DEMAND FOR DIRECT CONNECTIVITY IS GROWING

9. Source: Baseline: Cloud Update – Adoption and transformation Jan 2016
Mission: Possible
87% of enterprises surveyed use cloud for
mission-critical workloads.
That’s up from 60% two years ago.
CLOUD UPDATE: ADOPTION AND TRANSFORMATIONMISSION CRITICAL
FUNCTIONS:
• CRM
• ERP/Finance
• Collaboration
• HR
• Digital Marketing
• Communications
MISSION CRITICAL CLOUD DEPLOYMENTS ARE
DRIVING THE CASE FOR DIRECT CONNECTIVITY

10. CASE STUDY 1: THE REMOTE APPLICATION CHALLENGE
SCENARIO
• SaaS (hosted) PBX, Contact Centre and CRM
• Inbound calls and customer care are considered
mission critical
• CRM data feeds into Contact Centre Application
BENEFITS
• Better customer experience
• Cloud integration is more cost effective than on
premise integration
• CloudLX connection is more cost effective than
standard direct connectivity
BEFORE
CRM PBX
INITIAL CONCEPTUAL LINK
OFFICE PREMISES
AFTER
CRM PBXFUNCTION SPECIFIC LINK
OFFICE PREMISES
Company ABC.
If you close this window, your SoftPhone might not work.

11. THE TELECOM WORLD IS NOW EMBRACING
THE NEEDS OF THE CLOUD COMMUNITY
• Point to point connectivity
• Paper based contract and orders
• Long lead times
• No visibility
• A single solution
• Long commercial commitments
• No automation
• No online elements nor APIs
FROM HERE TO HERE
Applications
On-demand
Pay for what you use
Remote
Visibility
Performance
SDN
NFV Cost
APIs Elastic
Orchestration
Eco-systems
eCommerce
Web Services
Network
IP

12. EPSILON IS MODERNISING NETWORKS AND
PRE-CONNECTING EXISTING FABRICS
500+
Network
Operators
Pre-connected
170+
Countries
70
Points of
Presence
Globally
6+
Major CSPs
Multiple
Major SaaS
+
PaaS Providers
OUR BIGGEST CUSTOMERS
ARE THE WORLD’S LARGEST
TELECOMS COMPANIES
Multiple
Internet
Exchanges

13. WE ARE CHANGING
THE CHARACTERISTICS OF DIRECT CONNECTIVITY
Mapping Cloud Characteristics
to Cloud Networking
• Reliability
• Security
• Scalability
• Performance
• Readiness
• Cost effectiveness
• Programmable
• One to many – many to one
• Multiple access points
Creating the need for
Network as a Service
Portals and APIs

14. EPSILON’S FOCUS IS ON SERVICE ORCHESTRATION
• Identify
• Design
• Quote
• Order
• Confirm
• Configure
• Deploy
• Use
• View
• Manage
CONCEIVE CLICK CREATE CONSUME

15. CLOUDLX IS DELIVERING
THE NEW CONNECTED CLOUD EXCHANGE
IXs
OTHER CSPs

16. THE KEY DIFFERENTIATORS OF CLOUD CONNECTIVITY
INSTANT ON PAY PER USE PERFORMANCE
MONITORING
GLOBAL
REACH
MULTIPLE
CLOUDS

17. DEMO VIDEO

20. BENEFITS
• Bandwidth on demand is more cost
effective than standard direct connectivity
• Application exposure only provided on a
per use basis
• VLAN more secure than delivery over
public Internet
• Simulates a corporate customer
implementation without the cost
SCENARIO
• Large scale volume non-simulation tests
required for real time communications
application
• Irregular need for mass volume staging
• Irregular need for interconnectivity between
NetDev and a very large British Telco
CASE STUDY 2: HYBRID TEST ENVIRONMENT
STAGING LAB
DEVELOPMENT LAB
Very Large
British Telco

21. Source: Gartner January 2016 and Epsilon
EPSILON’S CLOUDLX IS THE THIRD OPTION FOR
DIRECT CONNECTIVITY TO THE CLOUD
Internet = 21
CI = 24
D-WAN = 17
Cloud Ecosystem
Performance and SLAs
High Availability
Provisioning Time
Security
Price per Megabit
Initial Setup Costs
Poor Fair Good Best
Internet Direct WAN
Cloud
Interconnect

22. WE ARE SOLVING THE ENTERPRISE CONNECTION
PUZZLE WITH SOFTWARE DEFINED WAN TECHNOLOGY
BRANCH OFFICE
HYBRID CLOUD EXAMPLE
ORCHESTRATION
INTERNET
HQ / MAIN DC
INTERNET
HOME WORKER
INTERNET Connection to HQ / main DC
Direct SD-WAN connections
Connection to the cloud
Back up connections

23. HOW CLOUDLX BENEFITS YOUR BUSINESS
BETTER EXPERIENCE, BETTER COMMERCIALS & LESS TIME
REDUCE COSTS
Save money on connectivity costs
SPEED UP SERVICE DEPLOYMENT
Over other direct connect methods
INCREASE PERFORMANCE AND RELIABILITY
Benefit from a carrier grade network
without the investment
BE INFORMED
See and react to trends and events

24. WANT TO KNOW MORE?
www.epsilontel.com