Awareness Campaigns are Stupid

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The document discusses how awareness campaigns without a direct call to action are ineffective, and marketing should not just create ads, build image, or make friends. Instead, it advocates using a scientific approach with researched steps and metrics to drive lead generation and increase revenue. This includes tactics like print, digital, media placement, public relations, and social media depending on the target market, product, and price. Each strategy is assigned a metric goal of revenue generation, and budgets are based on potential profit margin of prospects.

Business News & Politics

Awareness
Campaigns
are Stupid

And Other Things We Know

An awareness
campaign without
a direct call to
action
=

Effective marketing
isn’t about:
Glossy ads
Building image or
Making friends

We don’t create
PR, Marketing or
Advertising
Campaigns

We develop
revenue strategies
with a system of
metrics

A scientific approach
not based on
guessing or
assumptions...

...but researched
steps to drive
lead generation and
increase revenue

Depending on the
target market(s), the
product and the
price, tactics may
include…

•Print media
•Digital platforms
•Media placement
•Public relations
•Social media

Each strategy is
assigned a metric
goal of revenue
generation

Our clients’
marketing budgets
are not arbitrary.
They are based on
the potential profit
margin of each
prospect.

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Learn more at www.iocreative.net/WhiteRose

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The Influence of Marketing Strategy and Market Competition on Business Perfor...

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Awareness Campaigns are Stupid

1. Awareness Campaigns are Stupid And Other Things We Know

2. An awareness campaign without a direct call to action =

4. Effective marketing isn’t about: Glossy ads Building image or Making friends

5. We don’t create PR, Marketing or Advertising Campaigns

6. We develop revenue strategies with a system of metrics

7. A scientific approach not based on guessing or assumptions...

8. ...but researched steps to drive lead generation and increase revenue

9. Depending on the target market(s), the product and the price, tactics may include…

10. •Print media •Digital platforms •Media placement •Public relations •Social media

11. Each strategy is assigned a metric goal of revenue generation

12. Our clients’ marketing budgets are not arbitrary. They are based on the potential profit margin of each prospect.

13. A glimpse at our work

14. Learn more at www.iocreative.net/3Cord

15. Learn more at www.iocreative.net/AustinLawFirm

16. Learn more at www.iocreative.net/WhiteRose

17. Experience

18. Special Offer Request our FREE report Secrets to Increasing Sales Through Marketing by December 31 and you will be entered to win one free week in our Six Week Social Media Certification Course Get your report today www.iocreative.net/secrets-to-increasing-sales

Editor's Notes

LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A
LinkedIn’s newest product, LinkedIn Answers, aims to enable this online. The product allows you to broadcast your business-related questions to both your network and the greater LinkedIn network. The premise is that you will get more high-value responses from the people in your network than more open forums. For example, here are some questions an entrepreneur might ask when the associates of a venture capital firm come up blank:Who’s a good, fast, and cheap patent lawyer?What should we pay a vp of biz dev?Is going to Demo worth it?How much traffic does a TechCrunch plug generate?Read more: "How to Change the World: Ten Ways to Use LinkedIn" - http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz0EZoI5eTr&A

Awareness Campaigns are Stupid

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