One person can make a difference through corporate social responsibility efforts. The goal is to change even one person's mind about business and improve society slightly. A good company provides excellent products and services, while a great company also strives to make the world a better place. The organization believes businesses should be fair, responsible and address societal needs, and that companies can help create a world where this is the standard. They had a dream of a better world for all, which they wished to share, and so the organization was created. What matters most may be believing change is possible, even if only one life is impacted.