This document discusses social media and the need to adapt to changing technology and consumer behavior. It emphasizes focusing on developing new practices rather than relying on past successes. New technologies create new possibilities but tools should only be used for their intended purposes. The document also discusses concepts like multitasking, collaboration, contribution, and the need for constant learning and innovation in a changing world.

1. A
B
O
U
T
Stop Talking
Social Media
@ofakoglou
ioannisofakoglou.gr

2. Welcome to the noisy
World of Social Media
This is a very noisy world, so we have to be very clear
what we want them to know about us
Steve Jobs

3. Action speak
louder
than words

4. Digital Darwinism
...is the evolution
of consumer behavior
when society &
technology evolve faster
than your ability to adapt

5. Winners focus on next practices
Best practices and benchmarking may
allow companies to catch up with
competitors, but won’t turn them into
market leaders.

6. New technology makes new things possible
There is no such thing as a generally good tool. There are only tools
good for particular job.

7. Human way
of running our organization
ENGAGE

8. Human
Egosystem
Generation ME
Culture of Narcissism

9. Customer Revolution
Connected Consumerism
Activists
Decision Making Process
Behavioral Changes
Multichannel
Producers
Multiscreen
Influencers

10. Multitasking

11. 2005
2013

12. THE CULTURE OF CO
We are shaping a new culture of
human COLLABORATION
social CONTRIBUTION
open CONVERSATION
infinite CONNECTIONS
Ioannis Ofakoglou

13. Design Unique Experiences

14. Time for Change
Time for Change
The illiterate of the 21st century
will not be those who cannot read
and write, but those who cannot
learn, unlearn, and relearn

15. INNOVATION
starts

16. #thanks
@ofakoglou
ioannisofakoglou.gr