The document summarizes key insights from the Sustainable Brands'14 conference. It discusses companies like CVS Caremark quitting tobacco and Levi's reducing water usage in jeans production. It emphasizes the need for companies to identify flaws and fix them. It also stresses the importance of individuals taking responsibility and being willing to change themselves, noting that most seek to change the world rather than themselves. Communicating environmental problems should make people feel their impact.
Insights Success “The 10 Most Valuable Waste Management Service Providers in India”, In this issue we have showcased some prominent companies redefining the provision of contemporary services in waste management sector.
14 of the best social responsibility companiesDonorbox
Corporate Social Responsibility (CSR) is a growing trend for businesses and it’s also a great way for nonprofits to diversify their income and reach new donors.
Many nonprofits aren’t reaping the rewards of CSR partnerships, often because they’re not sure how to go about it.
Even if you’re a smaller organization, there’s still plenty of potential for bringing CSR partners on board and using their funds, resources, and support to further your cause.
7 nonprofits on instagram who are getting it rightDonorbox
83% of Instagram users say they discover new products and services on Instagram. This means that they are using Instagram as a channel to take inspiration from. The same study also reveals that by simply being on Instagram, brands can make a positive impression on potential donors/employees/customers.
To get the most out of Instagram, you have to be smart about your approach. Here are insights from some nonprofits on Instagram.
I was part of a panel discussion at Delphique, from the management School, MDI Gurgaon India. Tried to put my conversation in a deck- it does not cover all the rich discussions, but highlights what matters.
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
Presenting at Startup Edmonton for Make Something Edmonton, SiG National Executive Director, Tim Draimin, explores "Making Change Through Social Innovation" - introducing what social innovation is, why it is important, and the opportunity for Alberta to become a social innovation leader.
This research elevates the consumer’s role in co-creation from inventing to playing a role in driving sales through the creation of a mismatch communication strategy. It suggests that to maximize adoption, especially among novice customers, companies need to understand the authentic creation narrative and combine it with their own persuasive message to create a motivation mismatch strategy.
Do Donations, Charities, CSR programs really have any impact long term?
We should rethink the way we give and empower others if we are serious about solving the most pressing problems we face.
The Mobilisation Cookbook: A Greenpeace guide to cooking up people powered ca...MobLab
People powered movements are transforming the world—and our work. Today, nearly everyone has tools for change in the palm of their hand, which is reshaping how organisations like Greenpeace think and operate. Amidst rapid change we’ve often found ourselves talking about mobilisation and people power without a shared sense, a language, for what we mean.
Why do words like “engagement” ring through our offices as often as smartphones? What is “people power,” anyway? Most importantly, why should any of this matter to you and the people you work with?
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people powered campaigns.
Photo-based interfaces [Pinterest, Instagram, Tumblr, etc.] change the way we interact with each -- making our communication less verbal and more visual communication. But what does that mean for brands?
Insights Success “The 10 Most Valuable Waste Management Service Providers in India”, In this issue we have showcased some prominent companies redefining the provision of contemporary services in waste management sector.
14 of the best social responsibility companiesDonorbox
Corporate Social Responsibility (CSR) is a growing trend for businesses and it’s also a great way for nonprofits to diversify their income and reach new donors.
Many nonprofits aren’t reaping the rewards of CSR partnerships, often because they’re not sure how to go about it.
Even if you’re a smaller organization, there’s still plenty of potential for bringing CSR partners on board and using their funds, resources, and support to further your cause.
7 nonprofits on instagram who are getting it rightDonorbox
83% of Instagram users say they discover new products and services on Instagram. This means that they are using Instagram as a channel to take inspiration from. The same study also reveals that by simply being on Instagram, brands can make a positive impression on potential donors/employees/customers.
To get the most out of Instagram, you have to be smart about your approach. Here are insights from some nonprofits on Instagram.
I was part of a panel discussion at Delphique, from the management School, MDI Gurgaon India. Tried to put my conversation in a deck- it does not cover all the rich discussions, but highlights what matters.
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
Presenting at Startup Edmonton for Make Something Edmonton, SiG National Executive Director, Tim Draimin, explores "Making Change Through Social Innovation" - introducing what social innovation is, why it is important, and the opportunity for Alberta to become a social innovation leader.
This research elevates the consumer’s role in co-creation from inventing to playing a role in driving sales through the creation of a mismatch communication strategy. It suggests that to maximize adoption, especially among novice customers, companies need to understand the authentic creation narrative and combine it with their own persuasive message to create a motivation mismatch strategy.
Do Donations, Charities, CSR programs really have any impact long term?
We should rethink the way we give and empower others if we are serious about solving the most pressing problems we face.
The Mobilisation Cookbook: A Greenpeace guide to cooking up people powered ca...MobLab
People powered movements are transforming the world—and our work. Today, nearly everyone has tools for change in the palm of their hand, which is reshaping how organisations like Greenpeace think and operate. Amidst rapid change we’ve often found ourselves talking about mobilisation and people power without a shared sense, a language, for what we mean.
Why do words like “engagement” ring through our offices as often as smartphones? What is “people power,” anyway? Most importantly, why should any of this matter to you and the people you work with?
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people powered campaigns.
Photo-based interfaces [Pinterest, Instagram, Tumblr, etc.] change the way we interact with each -- making our communication less verbal and more visual communication. But what does that mean for brands?
Actitud para conseguir productos que hacen del mundo un sitio mejorSilvia Calvet
Vivimos en un mundo que no funciona: crisis financiera, crisis ecológica, pobreza, consumismo… A nivel personal intentamos contribuir comprando productos locales, biológicos, reciclando, dando soporte a entidades sociales o dando parte de nuestro tiempo a “buenas causas”. En cambio, nos olvidamos de nuestra conciencia social cuando cruzamos la puerta de a oficina.
Nosotros, como diseñadores, desarrolladores, innovadores… como profesionales que buscamos y desarrollamos soluciones deberíamos hacer más. Necesitamos introducir el factor de ‘Innovación social’ como un elemento más a considerar en nuestro trabajo, en nuestros proyectos.
En esta presentación compartiré ideas y tendencias en innovación social, así como ejemplos de soluciones y productos. Te invito a cambiar tu punto de vista. Introduce más valor a tu producto añadiendo una capa de humana/social/ética, te sentirás mejor mientras trabajas, contribuirás a un mundo mejor, y crearás mejores productos para tus clientes.
Evolution Factory - Changing the World through Responsible Business and Socia...Evolution Factory
Poverty is not only a huge social problem, it’s a missed business opportunity. We'd like to show you how to change the world through responsible business and social innovation by creating (corporate) shared value.
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
Make sustainability sustainable (preview)Fan Foundry
Marketing "green" products often backfires because, much as we'd like all buyers to follow the altruistic "because green is better" thinking, other unaddressed factors intervene to short circuit that thinking, with the result that sustainable solutions fail to gain traction in the hearts and minds of buyers. But it doesn't have to be that way.
One first-timers learnings from the Sustainable Brands conference 2013, San Diego. A "Sustainability 101" for the uninitiated or those looking for a refresh.
Uncovering New Opportunities for the San Diego Zoo through Conservation and B...Sustainable Brands
This presentation reveals how Jump Associates and The San Diego Zoo collaborated together to pin point sustainable growth strategies and initiatives for the The San Diego Zoo. In uncovering conservation and biomimcry as new business opportunities, The San Diego Zoo has now reinvented itself, naturally.
You never felt fully part of this world where you had to make a living. Somewhere along the way, you had your “Blue Marble” moment… seeing that the world is interconnected, sacred, beautiful. And it is under threat. This is the moment where you were called to service...
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
Summary of Sustainable Brands'14
1. Inspirations from the Sustainable
Brands’14
A little something that I found moving and worth taking note
of.
June, 2014
by Anya Liddiard
2. WAIT, WHAT IS THE SUSTAINABLE BRANDS’14?
The Sustainable Brands in San Diego is a conference where companies from
all over the country gathered to talk about corporate social responsibility
(CSR). At this conference they shared their accomplishments, learned from
each other and celebrated their great work.
3. SO, WHAT WILL YOU FIND HERE?
This is a personal collection of brands whose work was inspiring to me,
the quotes that made me go “WOW, well said” and learnings that made
me think, “Why isn’t every company doing this?”
4. What if ... brands succeeded by creating more good than
harm?
What if companies measured their success by how much good they created, not how
profitable they are? It’s not like they wouldn‘t have to care about profitability, they would just
have to find a way to be less harmful.
5. FROM: “Redesigning a Prescription for a Better World: CVS Quits Cigarettes for
Good”, Eileen Howard Boone, SVP of CSR & Philanthropy, CVS Caremark
“[CVS Caremark] our purpose is to help people on a path
towards better health. Does selling tobacco fit our
brand purpose? No.”
CVS made a decision that cost their business $2 billion in annual revenue. I’m sure
they went through rounds and rounds of discussions before committing to this big
undertaking. But, at the end, they gained more than they lost.
6. What if we didn’t use so much water in the process of
making jeans?
Before Levi’s asked this question, they reevaluated their production process and looked for
opportunities to improve. That opened their eyes to problems and pushed to find ways to
solve them. For example, food is being wasted everyday in America. What if restaurants
rethought their business model to solve the problem of food waste?
7. Knowing guides the efforts
We can only repair things that we know are broken. Companies need to
make the effort to identify their flaws and have the courage to fix them. For
Levi’s, this resulted in 770 million gallons of water saved.
FROM: “Redesigning with the Whole Life Cycle in Mind: The Evolution of Product Design &
Composition at Levi Strauss & Co.” by Paul Dillinger, Head of Global Product Innovation, Levi
Strauss & Co.
8. “Design without making a mess.”
To me, this is a perfect definition of sustainability and what a company’s role should be.
FROM: “Redesigning with the Whole Life Cycle in Mind: The Evolution of Product Design &
Composition at Levi Strauss & Co.” by Paul Dillinger, Head of Global Product Innovation, Levi
Strauss & Co.
9. EKOCENTER: Helping communities help themselves
I think this is just an amazing project. It doesn‘t just provides charitable donations to the
community, it gives them resources and teaches them how to self-sustained
themselves. It’s ubuntu. “Are you going to do so in order to enable the community around
you to be able to improve?” - Nelson Mandela.
FROM: “EKOCENTER: Creating Value Through Purpose Driven
Partnerships”, by Derk Hendriksen, General Manager, EKOCENTER
10. Uniliver: Sunlight project
I forgot who talked about this but I had to share this humble and inspiring project.
What I like about it: 1. it involves kids; 2. it encourages us as individuals to take actions
to make a difference.
Join this project
11. “What if ... our vision of the global economy was taking
care of the home of its 9 billion people?”
FROM: “Spiritual Narratives: The Missing Dynamic in Sustainable Transformation” by Pamela Wilhelms,
Executive Coach, Systems Coach, Social Architect, Wilhelms Consulting Group; Jo Confino,
Executive Editor, The Guardian
12. A sad common belief:
I found this point fascinating. It’s so sadly true. Earth gives us life,
everything we eat, drink, wear. And yet, we don’t even think much
about giving back.
FROM: “Redesigning with 3.8 Billion Years of Experience at the Table: The Latest
Applications of Biomimicry” by Dayna Baumeister, Co-founder & Keystone,
Biomimicry 3.8
13. “Ask nature for advice. We are surrounded by a genius -
nature brings 3.8 billion years of experience.”
Nature has been in the business of creating, inventing and developing for centuries. Why
don’t we turn to it for inspiration? I found some incredible examples in Dayna Baumeister
“Biometric 3.8” presentation of how companies take inspiration from nature.
FROM: “Redesigning with 3.8 Billion Years of Experience at the Table: The Latest
Applications of Biomimicry” by Dayna Baumeister, Co-founder & Keystone,
Biomimicry 3.8
14. Ask nature for advice #1: A new way of designing water bottles
FROM: “Redesigning with 3.8 Billion Years of Experience at the Table: The Latest
Applications of Biomimicry” by Dayna Baumeister, Co-founder & Keystone,
Biomimicry 3.8
15. Ask nature for advice #2: Why doesn’t fish grow barnacles?
FROM: “Redesigning with 3.8 Billion Years of Experience at the Table: The Latest
Applications of Biomimicry” by Dayna Baumeister, Co-founder & Keystone,
Biomimicry 3.8
16. Ask nature for advice #3: Sunflower-inspired solar panels
FROM: “Redesigning with 3.8 Billion Years of Experience at the Table: The Latest
Applications of Biomimicry” by Dayna Baumeister, Co-founder & Keystone,
Biomimicry 3.8
17. Ask nature for advice #4: Maybe in your next project you can try taking this
approach.
Your
example
here
18. “It’s not just the products we [Plum Organics] make, but it’s
the actions we take. We wanted to create an positive social
and environmental change... there are 16 million little ones
in America who are starving for real nutritious food.”
Plum Organics developed The Full Effect program that is dedicated to children in need in
America. With every Super Smoothie they sell, one gets delivered to a child in need.
FROM: “Regenerating Commitment: The Purpose-driven
Corporation in Action” by Neil Grimmer, Co-Founder &
President, Plum Organics
19. Yes, businesses need to be better. But what
about people?
I want to share some smart things that were said about our own human behavior.
20. “Let’s be honest with ourselves ... 95% of people try to
change the world and 5% of people change
themselves.”
- Jo Confino, The Guardian
FROM: “Changing the Game” KoAnn Skrzyniarz, Founder & CEO, Sustainable Brands; Jo Confino, Executive Editor, The Guardian;
Andrew Winston, Author, The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, and More Open World; Rick Ridgeway, VP,
Environmental Initiatives, Patagonia
21. “How can we ask other to change if we are unwilling
to first change ourselves? ... I can’t even change my
breakfast habits.”
- Jo Confino, The Guardian
bad good
delicious nutritious
What would you choose?
FROM: “Changing the Game” KoAnn Skrzyniarz, Founder & CEO, Sustainable Brands; Jo Confino, Executive Editor, The Guardian;
Andrew Winston, Author, The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, and More Open World; Rick Ridgeway, VP,
Environmental Initiatives, Patagonia
22. “Any kind of personal responsibility is hard to accept.
People say: “I’m just not convinced that climate change is
real, because I can’t believe what I drive would kill us. It’s a
personal thing to realize that everything I do is
contributing.”
- Andrew Winston, founder of Winston Eco-Strategies and a Guardian Sustainable Business contributor
We avoid our personal responsibility and in many cases don’t even realize how our
actions effect things around us.
FROM: “Changing the Game” KoAnn Skrzyniarz, Founder & CEO, Sustainable Brands; Jo Confino, Executive Editor, The Guardian;
Andrew Winston, Author, The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, and More Open World; Rick Ridgeway, VP,
Environmental Initiatives, Patagonia
23. “There’s an enormous amount of hidden grief about what is
happening in the world. What we’re creating, in fact, that
we are killing species in the world, killing oceans …. We
aren’t encouraging the grief. We like to come up with
solutions and strategy, which is critically important, but it’s
also all about feeling – feeling on a deep level. What is it
really like to have this level of inequality? We need to have
more tears.”- Jo Confino, The Guardian
I think this is great insight into how we can communicate big world problems to people ...
by showing them the truth and making them feel.
FROM: “Changing the Game” KoAnn Skrzyniarz, Founder & CEO, Sustainable Brands; Jo Confino, Executive Editor, The Guardian;
Andrew Winston, Author, The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, and More Open World; Rick Ridgeway, VP,
Environmental Initiatives, Patagonia