The document discusses several principles of sustainable and regenerative business, including using profits to strengthen communities, viewing problems as opportunities, and knowing your market. It provides examples of companies like Patagonia and Grameen Bank that have built successful businesses while solving social and environmental problems. The key message is that business can be a powerful tool for positive change when done with purpose and with the needs of people and planet in mind.

1. Permaculture
and
Business...
isn’t that like ‘Jumbo-Shrimp’ ??

2. The Story
of a
Reformed Capitalist...
isn’t that also like ‘Jumbo-Shrimp’ ??

7. The Myths of
the Evils of
Money, Business
and Profits.

8. Money

9. Money
“Money is to the social fabric
as water is to landscape.

10. Money
“Money is to the social fabric
as water is to landscape.
It is the agent of transport, the shaper and mover of trade.

11. Money
“Money is to the social fabric
as water is to landscape.
It is the agent of transport, the shaper and mover of trade.
Like water, it is not the total amount of money entering a
community which counts; it is the number of uses or duties to
which money can be diverted, and the number of cycles of use,
that brings financial independence to a community.”

12. Money
“Money is to the social fabric
as water is to landscape.
It is the agent of transport, the shaper and mover of trade.
Like water, it is not the total amount of money entering a
community which counts; it is the number of uses or duties to
which money can be diverted, and the number of cycles of use,
that brings financial independence to a community.”
- Bill Mollison, ‘An Introduction to Permaculture’ -

13. Money

14. Money
Is like water...

15. Money
Is like water...
...not enough, it is very hard to live...
...too much, it becomes a destructive force.

16. Profits

17. Profits
Are like oxygen...

18. Profits
Are like oxygen...
...without enough, we suffocate.

19. Profits
Are like oxygen...
...without enough, we suffocate.
Profits are the surplus cash generated
by a well-managed enterprise.

20. Business

21. Business
Is a tool that can be used:

22. Business
Is a tool that can be used:
- to create more income
- to create more options and choices
- to create personal liberty.

23. Profitable = Sustainable
If we cannot pay our bills, we cannot serve the world.

24. Problem = Solution
Problems are Opportunities in disguise.

25. Problem:
The poorest 1/3 of the world’s population do not have
access to credit because they are deemed ‘not bankable’
and therefore are unable to break the cycle of poverty.

26. Problem:
The poorest 1/3 of the world’s population do not have
access to credit because they are deemed ‘not bankable’
and therefore are unable to break the cycle of poverty.
Solution:
if financial resources can be made available to the poor
people on terms and conditions that are appropriate and
reasonable, "these millions of small people with their millions
of small pursuits can add up to create the biggest
development wonder."
- Professor Muhhamad Yunnus, founder of Grameen Bank -

27. Problem:
“Two friends adrift in a sea of poor tastes...
not to mention countless charities and causes
in constant need of funding.”

28. Problem:
“Two friends adrift in a sea of poor tastes...
not to mention countless charities and causes
in constant need of funding.”
Solution:
“My profits will be divided between a number of tax-
deductible charities and causes, some church-related, others
for conservation and ecology and things like that.”
- Paul Newman, actor and co-founder of Newman’s Own -

29. Problem:
“This combination [of a vast increase in climbing activity,
closely paralleled by a corresponding improvement in
technique and equipment] is producing a serious
problem — deterioration of the climbing environment.”

30. Problem:
“This combination [of a vast increase in climbing activity,
closely paralleled by a corresponding improvement in
technique and equipment] is producing a serious
problem — deterioration of the climbing environment.”
Solution:
“We use business to Inspire and Implement Solutions to
the Environmental Crisis.”
- Yvon Chouinard, founder of Patagonia -

31. What problem do you want to solve?

32. What problem do you want to solve?
What need do you want to address?

33. What problem do you want to solve?
What need do you want to address?
What cause do you want to champion?

34. How do you
want to
change the world?

36. Fundamentals of
Sustainable
Regenerative Business.

37. 1) Buy Assets.

38. Assets

39. Assets
Feed you.

40. Liabilities

41. Liabilities
Eat you.

42. 2) Business is a Team Sport.

43. 2) Business is a Team Sport.
None of us is as smart as all of us.

44. What does this look like?
Co-Opetition

45. What does this look like?
Co-Opetition
Energy Cycling [Relationships]

46. What does this look like?
Co-Opetition
Energy Cycling [Relationships]
Energy-Efficient Planning [Leverage]

48. 3) Use Profits to
Strengthen Your Community.

49. Since 1985, Patagonia has contributed more than
$22 million to environmental groups.
Every year, the company earmarks either
1 percent of total sales or 10 percent of pre-tax profits
for environmental causes, whichever is greater.

50. By the beginning of 2005,
the bank had loaned over USD 4.7 billion
and by the end of 2008, USD 7.6 billion to the poor.
The Bank today continues to expand across the nation,
and still provides small loans to the rural poor.
By 2006, Grameen Bank branches numbered over 2,100.
Its success has inspired similar projects in more than
40 countries around the world and has made World Bank
to take an initiative to finance Grameen-type schemes.

51. “We anticipated sales of $1,200 a year and a loss,
despite our gambling winnings, of $6,000.
But in these twenty-six years we have earned over $300
million, which we've given to countless charities.”
- Paul Newman -

53. Fundamentals of
[Effective]
Marketing.

54. 1) Know Your Market.

55. 1) Know Your Market.

56. 1) Know Your Market.

57. 1) Know Your Market.

58. 1) Know Your Market.
When we are in a relationship,
we really know how to push someone’s buttons.

59. 1) Know Your Market.
When we are in a relationship,
we really know how to push someone’s buttons.
What pisses them off?
What excites them?
What do they do for fun?
Where do they hang out?
What are they interested in?
What are they passionate about?
Who is Your Market?

60. 2) Dare to Differentiate.

61. 2) Dare to Differentiate.

62. 2) Dare to Differentiate.
*Stand Out*
CROWD.
from the

63. 3) Create Experiences.

64. 3) Create Experiences.

65. 3) Create Experiences.

66. 3) Create Experiences.

67. 3) Create Experiences.
People Buy Experience, not Products.
The secret to adding value is to find the areas of your
business / market / customers that frustrate you most.

68. Frustration = Value
The secret to adding value is to find the areas of your
business / market / customers that frustrate you most.

69. What pisses you off about your industry?

70. What pisses you off about your industry?
What pisses you off about your customers?

71. What pisses you off about your industry?
What pisses you off about your customers?
What pisses you off about your business?

72. “There are masses of people just waiting to do
business with you...
...when they are so inspired.”
- David Tyreman, author of ‘ WorldFamous: How to Give Your Brand a Kick-Ass Identity’ -

74. “You have everything you’ll ever need
to have everything you’ll ever want...
...already inside of you.”
- Dr. Malcolm Lynch -

75. theGreenBackpack.net