1. The document discusses 10 common mistakes organizations make with performance measures. These include relying solely on financial statements, only looking at monthly or quarterly results, setting goals without ways to measure them, using poor methods like brainstorming to select measures, overreliance on technology to fix measurement problems, using tables instead of graphs to report results, failing to identify relationships between measures, excluding staff from analysis and improvement, collecting too much useless data and not enough relevant data, and using measures solely to reward and punish individuals. 2. Key mistakes are focusing only on lagging financial indicators, short-term results, and goals without measurement; as well as poor methods for selecting measures, not understanding relationships between measures, and not