1. Avnet Embedded
Introducing: Rorke Data Supports Avnet‟s Open Compute Strategy

2. Data centers are filled with stuff…
Networking
Storage Storage
A B
Micro-server
1
Micro-server
2
Server Server Server Server Server
A B C Micro-server D E
3
Micro-server
4

3. And those things are filled with stuff…
Server A
CPU CPU
RAM RAM
RAID HDD HDD SSD SSD
Controller
FC 1GbE 10GbE IB GPU
BMC DCIM
Power
Mgmt

4. Wouldn’t it be great…
…if you could have exactly what you need?
…exactly when you need it?

5. In taking the standard building blocks…
Server
CPU CPU
RAM RAM
HDD HDD SSD SSD
RAID
Controller
FC 1GbE 10GbE IB GPU
Power
BMC DCIM
Mgmt

6. …we deliver exactly what you need – globally
London Trading
NYC email Server Beijing Hadoop Cluster
Appliance
Networking
CPU CPU Micro-server Micro-server
1 6
Micro-server Micro-server
2 7
SSD
Micro-server Micro-server
CPU 3 8
RAM RAM SSD Micro-server Micro-server
4 9
Micro-server Micro-server
5 10
RAID
Controller Server Server
FC 1GbE
A B
HDD
BMC DCIM Storage
10GbE 10GbE
HDD
A

7. London Trading
NYC email Server Beijing Hadoop Cluster
Appliance
Networking
CPU CPU Micro-server Micro-server
1 6
Micro-server Micro-server
2 7
SSD
Micro-server Micro-server
CPU 3 8
RAM RAM SSD Micro-server Micro-server
4 9
Micro-server Micro-server
5 10
RAID
Controller Server Server
FC 1GbE
A B
HDD
BMC DCIM Storage
10GbE 10GbE
HDD
A

8. London Trading
NYC email Server Beijing Hadoop Cluster
Appliance
25 500 3500
Pre-configured
Fully Configured Custom Tuned
Application
Application Servers Racks
Appliances
NYC London Beijing

9. Globally.
Tongeren, Belgium
Hams Hall, UK
Acton, MA Lond
San Jose, CA NYC
on
Chandler, AZ
Tianjin, China
Nogales, Mexico
Beijing, China (‘13)
Beijin
g
Jundiai, Sao Paulo, Brazil
Joinville, Santa Catarina, Brazil Sydney, Australia

10. Global Integration
Centers
Any OCP solution can be built in any of our corporate-owned facilities
Tongeren, Belgium
Hams Hall, UK
Acton, MA
San Jose, CA
Tongeren, Belgium
Chandler, AZ 395,000 sq. ft Tianjin, China
140 Employees
Nogales, Mexico
190,000 Units/yr Beijing, China (‘13)
ISO 9001
Phoenix, US
228,000 sq. ft
270 Employees
400,000 Systems/yr
ISO 9001 Jundiai, Sao Paulo, Brazil
ISO 14001
ISO 13485 Joinville, Santa Catarina, Brazil Sydney, Australia
Joinville, Brazil
45,000 sq. ft
20 Employees
ISO 9001

11. who we are…
as an independent business unit of the
world’s largest global distributor of
electronic components, computer
products & embedded technologies,
what we do…
we deliver value-added, state-of-the-art
compute, networking & storage
solutions, customized to your unique
business needs.

12. “To become the leading provider of IT
solutions by engaging technology
partners and IT solutions companies to
design, deliver and integrate the most
cost effective, power efficient compute,
storage, and networking solutions
available.”
vision statement
Advantages:
• Supplier agnostic
• Global footprint
• Financial strength

13. agnostic “Those who take an agnostic view of technology, make
implementation decisions to choose any specific solution
over another that are driven predominantly by need.”
approach
System-level Data Center-level
DISPLAYS & TOUCH
SOFTWARE INTERFACE STORAGE
MOTHERBOARD
CHASSIS
Unbiased, unrivaled insight and guidance on the Access to leading eco-system partners and
industry’s largest ecosystem of best-of-breed alliances, allows us to choose the optimal insertion
technology brands around the world to ensure point to insure project success. Complete IT
your solution is planned, built and delivered - lifecycle management - from concept, to prototype,
from concept to actuality - with maximum to production, through post-sales support, to
effectiveness, efficiency and ROI. lifecycle upgrades, including post-value recycling,
we are positioned to deliver maximum customer
value. Complete financial services solutions are
available to meet all CapEx & OpEx requirements.

14. A typical Rorke engagement involves
discovery activity in an attempt to:
• Scope the overall project requirements
• Perform “gap analysis” on project deliverables
• Identify/engage optimal partner consortium
engagement
Upon qualification, a dedicated project
management team is assigned to work with strategy
relevant Data Center architects to created
detailed project plans, define specific
BOMs, and interface with Integration Facilities
team to deliver project success.

15. To deliver ocp solutions targeted at the
value-based IT marketplace
• Server (Intel, AMD, ARM, Power)
• Storage (JBOD & NAS – high performance to archive)
• Networking (traditional to IOV )
ocp product
strategy

16. To support our solutions targeted at
the value-based IT marketplace
• Flexible support options
• Same day/Next Business Day (NBD) on-site
• Same day/NBD parts replacement
• 4 Hr., on-site, 7x24 options
• On-site spares options
support
• Global support options strategy
• Call center w/Salesforce.com interface
• Cloud-based self-service tools
• 191 Countries supported via NBD parts delivery
• 19,693 Cities supported via NBD parts delivery

17. Avnet Welcomes Our 2013 OCP Summit Partners

18. the open compute project
Launched in „11 from an internal FB project
• Mission:
Leverage the concept of open source to
data center hardware
• Foundation board members
• Facebook
• Rackspace
• Intel
• Goldman Sachs
• Arista Networks

19. the open compute project
Specs are published on web site
(opencompute.org)
• Innovation subcommittees:
• Data center design
• HW management
• Open Rack
• Open Vault (storage)
• I/O Virtualization
• Motherboard Design
• Certifications & Interoperability

20. the open compute project
Profile:
• Sample benefits by moving to OCP:
• PUE (power usage effectiveness): 1.07 (vs. 1.5-1.9)
• WUE (water use effectiveness): .31 liters/kWH (vs. 1.0)
• 100% outside air evaporative cooling system
• CapEx reduction: 45%

21. General inquiries
ocp@avnet.com
Prequalification & Initial Engagement
Tiffany Nguyen, BDM
Tiffany.Nguyen@avnet.com 408.890.0215
Strategic Engagement & Field Sales Support
Ed Cassell, Director Sales
OCP: Ed.Cassell@avnet.com 818.800.8517
DaWane Wanek, Director ITI/OCP Solutions
contact list Dawane.Wanek@avnet.com 713.589.3596
Chief Technologists
Joel Wineland, Americas
Joel.Wineland@avnet.com 210.483.0884
James Hesketh, EMEA & APAC
James.Hesketh@avnet.com 210.663.7014

22. Avnet Welcomes Our 2013 OCP Summit Partners

23. Avnet Embedded
Introducing: Avnet‟s Global OCP Innovation Labs Strategy

24. Topics:
• Avnet‟s OCP vision statement
• OCP Innovation Labs
• Purpose
• Configs/investment
ocp innovation labs: • Locations
discussion • Timeline
• Ecosystem partners
points

25. “To become the leading provider of open
source solutions by engaging technology
partners and the user community to
design, deliver and integrate the most
cost effective, power efficient compute,
storage, and networking solutions available.”
avnet‟s ocp
vision statement
Advantages:
• Supplier agnostic
• Global footprint
• Financial strength

26. To deliver open source hardware/software
into the community, for “hands on”
enablement:
• platform & configuration testing
• hw/sw validation
• performance tuning
ocp labs:
• community innovation
purpose
The intention is to have local, physical access as well
as VPN remote access to the lab resources.

27. OCP innovation lab configurations will be a
minimum half-rack (“shorty”) or full rack
Open Rack components, containing some
or all of the following:
• production v2 servers
• prototype v3 servers
• production Open Vault (storage) ocp labs:
• 10GbE networking switch
• NextIO I/O virtualization appliance
configs
The labs will support both 19” Ash-racks, as well as
the innovative 21” Open Rack. The main
development lab (Eden Prairie) will also support
multiple power footprints.

28. ocp lab locations
(main development lab)
Eden Prairie, MN
Acton, MA
NYC Area
San Jose, CA Beijing, China
Chandler, AZ
Shanghai, China
Hong Kong
 1-2 Racks  2-4 Racks
 Acton, MA  Eden Prairie, MN
 San Jose, CA  Beijing, CH
 Shanghai, CH  Chandler, AZ
 Hong Kong  NYC, NY

29. • Early Jan, „13 (prior to OCP Summit)
• Press release “Lab Launch”
• Eden Prairie, MN
• Q1, CY‟13
• NY
ocp labs: • Beijing
timeline • Q2, CY‟13
• Chandler, AZ
• Acton, MA
• Hong Kong
• Q3, CY‟13
• San Jose, CA
• Shanghai, CN

30. • Compute
• Quanta *
• Wistron *
• Networking
• Quanta
• QLogic
• NextIO
• Pica8 ocp labs:
• Storage ecosystem
• Quanta
•
•
Wistron *
SageCloud
partners
• Racks/Power
• Damac *
• Delta *
• TrippLite
• Validus/ABB
* denotes currently producing OCP products

31. Avnet Welcomes Our 2013 OCP Summit Partners

32. Avnet thanks…
…for being one of our „13 OCP Summit partners.

33. Avnet Embedded
Presents: Our Development Partner Sage Cloud and Our Community Contribution to OCP Summit „13

34. Archive Storage Enclosure
for Open Compute
Jeff Flowers
jflowers@sagecloud.com

35. Acknowledgements
• Contributions to this design from:
• Mark Rees and the engineers at
SageCloud
• Gene Lee and Andy Lee of EchoStreams
• Brice Benard and Sonya Bailey of
Toolless Plastic Solutions
• DaWane Wanek and Joel Wineland of
Avnet Embedded
1/23/2013 SageCloud, Inc. -- Public Release 35

36. Goals
• Designed for storage of long term archive, backup
and big data systems as alternative to KNOX
primary storage design:
• Single redundancy for scale out on multiple copy system
• Higher density of disks
• Power management for spin-up and spin-down
• Efficient airflow for single fan and less power
• Enclosure weight of 35 lbs. (with disk drives) to allow
handling by single technician
• Designed for both 19-inch and OpenRack 21-inch
systems
• Otherwise, compliance with other features in OCP
1/23/2013 SageCloud, Inc. -- Public Release 36

37. Design
• Archive storage is a JBOD enclosure with:
• 20 x 3.5 inch SATA drives
• Connected using LSI SAS expander chip
• Fan control chip with shutoff for PWM fan at back
• Three connections: 12V power, SAS8644 in, SAS8644
out (for daisy chaining)
• LED lights on front for overall activity and error, LEDS on
back for power and SAS connection status, and LEDs on
backplane indicating drive and fan status/error.
• Case built from plastic for light weight, low
vibration, noise reduction, and color design.
1/23/2013 SageCloud, Inc. -- Public Release 37

38. Storage Enclosure Features
NOTE: Top view. Not to scale.
One bicolor LED per
Disks inserted vertically disk on backplane Backplane at bottom of pod with
in trayless holder visible from laid out in major chips toward rear.
(details in next slide) drive order (4x5)
Vents to allow
cool air intake
Fan(s) blowing out hot
distribution around
air with status LED on
disks.
PCB.
Disk Disk Disk Disk Disk
Disk Disk Disk Disk Disk Handles on each
FRONT end for easy
Disk Disk Disk Disk Disk carrying.
Two LEDs on
front: Disk Disk Disk Disk Disk
power/activity
Connectors for
and failure.
12VDC and
Power button on
2 x SAS 8644 all with
front of cabinet.
status LEDs visible
Top of pod (not shown) removed Plastic case designed for Fan control module on backplane
preferably without tools. Top serves data center (including with thermal sensors around the
to secure drives while allowing top European standards. board.
ventilation.
1/23/2013 SageCloud, Inc. -- Public Release 38

39. Trayless Disk Holder
NOTE: Side view. Not to scale.
Top of pod has bumper securely
Top of Pod holds down drive when tiop
attached.
Drive slots provided by two molded
parts with drive slots at top and
bottom. Gap between long size of
drives 0.10 inch for ventilation. Gap
between short size of drives 0.5
inches for removal.
Disk
Drive backplane board. Pod
designed to withstand same shock
as disk drive (half sine wave) 300
for 1ms or a drop of 12 inches.
Rubber bumper
Drive connector
supported by bottom of
to PCB.
pod to take drive weight.
1/23/2013 SageCloud, Inc. -- Public Release 39

40. Enclosure Drawing
1/23/2013 SageCloud, Inc. -- Public Release 40

41. Enclosure Drawing
1/23/2013 SageCloud, Inc. -- Public Release 41

42. Dimensions
• Outside enclosure base dimensions (excluding
handles):
• Height = 168.7 mm (6.64 inches)
• Width = 142 mm (5.59 inches)
• Depth = 759.5 mm (29.8 inches)
• Designed to allow three enclosures in 4U of rack
space
• Custom shelf with cable arm for power and SAS cable
• Attaches to front and back of shelf lip
• Weight around 35 lbs. with disk drives inserted
• Ambient operating temperature +5 C to +40 C
1/23/2013 SageCloud, Inc. -- Public Release 42

43. Power Management
• Power budget of 170 watts nominal operating with
peak design of 450 watts during drive spin-up
• Power usage is monitored by software
• Full software control over power:
• Drives do not spin-up until command to avoid initial surge
• Spin-up of drives can be done with maximum power limit
• Automatic spin-down after inactivity timer available
• All power components have 93% or better
efficiency
• PWM fan controlled based on enclosure and drive
temperature sensors
1/23/2013 SageCloud, Inc. -- Public Release 43

44. SAS Connections
• Uses LSI SAS 2x28 expander chip for 20 x SATA
drives and 2 x SAS4 connections
• Uses new SAS 8644 connectors for future 12Gbps
speed
• Supports standalone SES2 and SMP functions
• SAS chip implements power management and fan
control functions
• Work in progress on dual-ended SAS initiator
design for higher availability
1/23/2013 SageCloud, Inc. -- Public Release 44

45. First Mechanical Prototype
1/23/2013 SageCloud, Inc. -- Public Release 45

46. Availability
• First prototype produced for mechanical design and
testing underway
• First working prototypes early March 2013
• Production release expected October 2013
• Full 3D STEP plastic design, backplane
schematics, and LSI SAS firmware will be available
for manufacturers after testing
• OWF contributor license signed by SageCloud
1/23/2013 SageCloud, Inc. -- Public Release 46

47. SageCloud Support
• SageCloud will continue to contribute and support
the OCP archive storage efforts
• SageCloud also providing open source Linux
software for use with enclosure:
• Power management functions in drivers
• ZFS file system
• SageCloud provides commercial software and
support for large scale private clouds of cold
storage
1/23/2013 SageCloud, Inc. -- Public Release 47

48. Avnet Welcomes Our 2013 OCP Summit Partners