Aviva Rosenstein Web App Masters Tour Preview

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The document summarizes how the user experience team at Salesforce helps inspire innovation across the company and manages to keep interface designs aligned across dozens of agile product teams. It discusses how the team communicates critical user experience issues to product executives and keeps developers focused on user needs. The document also describes how the team assesses user experience, finds new ideas to improve the Salesforce user experience, and teaches design thinking to non-designers.

Technology Business

Aviva W. Rosenstein, PhD User Experience Lead Designing User Experiences for the Clouds Preview for the UIE 2011 Web App Masters Tour

Some of the stories you’ll hear: ,[object Object],[object Object],[object Object]

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Keeping UE issues from being swept behind the curtains by Agile Development methods Image by Andrew Bulhak, Some Rights Reserved http://www.flickr.com/people/acb/

Sending clear signals to the right audience Image by William Warby, Some Rights Reserved http://www.flickr.com/photos/wwarby/2460655511

Utility + Usability = User Experience Assessment Utility Usability Score Low Low Red Low Medium Red Medium Low Red Medium Medium Yellow Low High Yellow High Low Yellow High High Green High Medium Green Medium High Green

Where we find great ideas to keep improving the Salesforce user experience

How the Salesforce UE team teaches design thinking to people who aren’t designers… Image by Craig Villamor, Salesforce.com All Rights Reserved

Hear more from Aviva about Salesforce UE at the UIE Web App Masters Tour http://www.uie.com/events/web_app_masters/2011/ Philadelphia – March 21-22, 2011 Minneapolis – June 27-28, 2011

eople spend more and more time on their smartphone and so your users! Building an app can then to be a good idea to keep in touch with them but it’s a fully-fledge process. A multitude of features, designs, ergonomics, technologies and prices are possible… So where should you start? During this 45min Workshop, Philippe Dumont will give you actionable advice on: - Get your objectives right - Build your Mobile App brief - The right Budget for the right development - The 4 phases of your development cycle - Overview of mobile development technologies you can use Philippe is CEO and co-founder of Azetone, a platform that allow to visually analyze, improve and personalize the Mobile User Experience. He previously co-founded MyFanGroup, a mobile and digital marketing agency after heading Marketing and Communications for Microsoft EMEA as General Manager and CMO from 2002 to 2009. He will give you all the tips to build the perfect app according to your budget ;)

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Aviva Rosenstein Web App Masters Tour Preview

1. Aviva W. Rosenstein, PhD User Experience Lead Designing User Experiences for the Clouds Preview for the UIE 2011 Web App Masters Tour

3. Salesforce: Agile, Predictable, On Time Delivery

4. Keeping UE issues from being swept behind the curtains by Agile Development methods Image by Andrew Bulhak, Some Rights Reserved http://www.flickr.com/people/acb/

5. Sending clear signals to the right audience Image by William Warby, Some Rights Reserved http://www.flickr.com/photos/wwarby/2460655511

6. Utility + Usability = User Experience Assessment Utility Usability Score Low Low Red Low Medium Red Medium Low Red Medium Medium Yellow Low High Yellow High Low Yellow High High Green High Medium Green Medium High Green

7. New UE deliverables

8. Where we find great ideas to keep improving the Salesforce user experience

10. Hear more from Aviva about Salesforce UE at the UIE Web App Masters Tour http://www.uie.com/events/web_app_masters/2011/ Philadelphia – March 21-22, 2011 Minneapolis – June 27-28, 2011

Editor's Notes

Image available via CC http://www.flickr.com/people/acb/

Aviva Rosenstein Web App Masters Tour Preview

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