Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Designing MicrocopyTo Improve User Experience
Every web productis a gamble on content
The people come to read the          content
The content is created    by the people
What we’ll cover...1. The 3 roles of microcopy2. Giving microcopy an owner3. A framework for producingmicrcopy that works
3 types of micro copy1. The Interface Microcopy2. The blank slate3.The Content Definition
Where does content fit into the process?
The swiss cheese model of defects                                       Release                                Q.A.       ...
How do we ensure content gets suitable             attention?
A typical requestWhat do we say on the screen where the user has clicked archive, but themessage was already archived by s...
Break it Down
Premium vs freeNew vs returning              Who?Admin vs regular user                          “every user”
Upgrade your planChange your setting                  What?                             You don’t have                    ...
Casual & friendly       Business english                    ToneAbundantly clear                       Cute & funny
“By email immediately”    “On next login”                     TimeOn screen straight      away            During working h...
By on screen flash message       By email?                       How?                                       In their record...
End
Microcopy with Des Traynor
Microcopy with Des Traynor
Microcopy with Des Traynor
Microcopy with Des Traynor
Upcoming SlideShare
Loading in …5
×

Microcopy with Des Traynor

5,797 views

Published on

Published in: Design

Microcopy with Des Traynor

  1. 1. Designing MicrocopyTo Improve User Experience
  2. 2. Every web productis a gamble on content
  3. 3. The people come to read the content
  4. 4. The content is created by the people
  5. 5. What we’ll cover...1. The 3 roles of microcopy2. Giving microcopy an owner3. A framework for producingmicrcopy that works
  6. 6. 3 types of micro copy1. The Interface Microcopy2. The blank slate3.The Content Definition
  7. 7. Where does content fit into the process?
  8. 8. The swiss cheese model of defects Release Q.A. Build Visual Design Submit Wireframe Submit
  9. 9. How do we ensure content gets suitable attention?
  10. 10. A typical requestWhat do we say on the screen where the user has clicked archive, but themessage was already archived by someone on their team so they can’tdouble archive, but it’s not an error, but at the same time it didn’thappen, oh yeah and this happens with canceling emails as well, now thatI think about it...Hmm. Your call. ” Ticket #1374 in Sifter, assigned to Des
  11. 11. Break it Down
  12. 12. Premium vs freeNew vs returning Who?Admin vs regular user “every user”
  13. 13. Upgrade your planChange your setting What? You don’t have permission This can’t be done
  14. 14. Casual & friendly Business english ToneAbundantly clear Cute & funny
  15. 15. “By email immediately” “On next login” TimeOn screen straight away During working hours in their time zone
  16. 16. By on screen flash message By email? How? In their recordsText in app (space?) Audio effect By SMS
  17. 17. End

×