The Kano model is a theory of product development and customer satisfaction that classifies product attributes as one of five types: basic, performance, excitement, one-dimensional, and indifferent. It aims to help companies design products that satisfy customers and can be used to develop a user experience strategy. A virtual seminar on using the Kano model to build a winning UX strategy will take place on October 25, 2012 at 1:30pm ET.