1. © 2013
©ScottA.MillerforChevrolet
What’s the user experience
of waiting?

2. © 2013
Is faster more functional—
or is it even better?

3. © 2013

4. © 2013

5. What’s the benefit?
Slow experiences drive
exploration and discovery,
deliberate choices, and
focused attention.

6. Exploration and discovery

7. Deliberate choices

8. © 2013© 2013 Appropriate, Inc.
CONTROLLING THE PACE OF UX
WITH CONTENT STRATEGY
A UIE Virtual Seminar May 30
with Margot Bloomstein