Netway conducted an iterative process to analyze a client's landing pages and user behavior which led to recommendations for improvements. A/B testing of the original pages versus pages with Netway's recommendations showed a 142% increase in conversion rates, satisfying the client's goals of supporting rapid growth and high conversion rates.

1. ®
Simplifying interfaces. TM
www.netway.eu
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License 1

2. Landing page review
with Netway
February 2010

3. Vente-­‐Exclusive.com
in
a
nutshell
4
to
7
private
sales
per
week,
with
discounts
up
to
-­‐70%

4. Now with more than 600.000 members
and
growing
very
fast
...
and
growing
fast
(60.000
new
members
per
month)

5. To sustain our growth, we’ve rebuild our site from scratch

6. Some landing pages also changed because of this

7. ...which had a negative impact on conversion
This
is
why
we
contacted
Netway

8. Netway
took
us
through
an
iteraEve
process
Understanding
user
behaviour
Who
is
target
audience
What’s
the
user
moEvaEon
Flow
analysis
Behavioural
recommendaEons

9. We
A/B
tested
the
outcome
50%
50%

10. ...with a very satisfying impact on conversion
+142%

11. Creative Commons Attribution 3.0 Licence
®
You are free ...
to copy, distribute, display, and perform the work
... under the following conditions
Attribution. You must give the original author credit.
€ Non-commercial. You may not use this work for commercial purposes.
No Derivative Works. You may not alter, transform, or build upon this work.
• For any reuse or distribution, you must make clear to others the licence terms of this work.
• Any of these conditions can be waived if you get permission from the copyright holder.
• Nothing in this license impairs or restricts the author's moral rights.
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License 11

12. Having the right elements
is not enough …
®
Simplifying interfaces. TM
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License