United States (US) has witnessed new wave of automotive technology startups. Here are 7 auto tech companies with innovations in LiDAR, Speech recognition software, ADAS, Self-driving car .

1. Embitel Technologies International presence:
Automotive Technology Companies in USA, Silicon Valley

2. Embitel Technologies International presence:
This Silicon Valley startup is making its mark in Light Detection and Ranging (LiDAR) sensors – a key
component in self-driving cars.
It says its LiDAR sensors are more accurate, powerful, reliable and cost-effective than any other currently
available in the market.
(Source – Quanergy Systems website)
Quanergy Systems

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Self-driving cars depend on inputs from various sensors, including LiDAR systems, to monitor their
position on the road and measure their relative distance from other objects.
Quanergysays it has invented a version of the LiDAR system that costs $100 – which is one-thousandth
he average market price of LiDAR systems.
The startup has raised $90 million from investors so far, which hints at the growing interest in
autonomous vehicle technology.
According to CEO Louay Eldada, they have investments from Delphi Automotive and Samsung Ventures,
among others – which bring their total funding to about $150 million.
Quanergy’s LiDAR systems are being used by five automakers developing autonomous vehicles, and
consumers can expect to buy a vehicle equipped with this technology sometime in 2018, according to
Eldada.
Quanergy Systems

4. Embitel Technologies International presence:
TriLumina
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Born of the Sandia National Laboratories in New Mexico, TriLumina Corp specializes in VCSEL emitters and
a range of products for LiDAR, including eye-safe semiconductor laser illuminators – said to be among the
most versatile – for solid-state LiDAR systems.
(Source – TriLumina website)

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Their recent appointment of Brian Wong, who is an experienced leader and highly respected in the
semiconductor industry, as the new President and CEO follows news about a major investment by
automotive bigwigs Denso last month.
With investments from Denso and industry big-hitter Caterpillar, TriLumina has raised $9.2 million in funding.
Other key personnel at TriLumina include director of technology Mial Warren, who previously managed the
photonics research group at Sandia, and director of product quality Rich Carson, who worked on VCSEL
technology.
TriLumina

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Driversiti, is a creative startup that aims at simplifying driver-behavior and tracking by using smartphones to
collect real-time data.Its cloud-based platform collects information on vehicle position, highway congestion,
road and weather conditions, ollision notifications, and driver distraction. Sascha Simon, CEO of Driversiti,
founded the startup in 2012. Driversitiis is based in Hoboken, New Jersey, US.
Driversiti
Sascha’s experience in telematics inspired him to
harness technological advances to minimize
inefficiencies and dangers of modern travel. According to
him, “Driversiti primarily enables smartphones to
replace connected vehicle devices to turn them into
‘Situationally Aware’ nodes that create an Internet of
Moving Things.
It eliminates the need to have expensive connected
boxes in cars by allowing the devices themselves to form
an ad-hoc network for vehicle-to-vehicle and vehicle-to-
infrastructure communication.”

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HAAS Alert, founded by former HERE product manager Cory Hohs, is a startup in Chicago, USA.
HAAS Alert is an app that alerts drivers when emergency vehicles like fire trucks and ambulances are
approaching. Working in conjunction with In-Vehicle Infotainment standards like Apple Car Play and
Android Auto, HAAS (Heedful Audio Alert System) sends an audible warning and push notification to the
driver.
HAAS’s main objective is to facilitate the easy passage of emergency vehicles through busy roads. Drivers
are often not aware of an approaching emergency vehicle as cars are well insulated from external noises,
along with other factors like loud music, and driver distraction due to infotainment systems.
HAAS Alerts are being tested in Chicago fire trucks. The system also works with connected headphones,
and smart helmets via Bluetooth, which interrupts playing audio and sends voice alerts about
approaching emergency vehicles.
HAAS Alert

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HAAS Alert
Recently HAAS Alerts participated in Techstars Mobility, a transportation tech-focused accelerator sponsored
by Ford, and went on to be chosen to work with Ford.

9. Embitel Technologies International presence:
Capio
Founded in Silicon Valley at Carnegie Mellon University’s Speech@SV by Dr. Ian Lane, a leading authority in
speech recognition, Capio is developing high-tech natural language processing technologies that are
redefining human computer interaction.
It delivers an unmatched combination of speed and
accuracy for speech recognition, resulting in a human-
like conversational interface that connects with
devices of all types.
Capio’s voice-recognition technology, contained on a
single chip, provides high-quality results without the
need for an Internet connection. Using pattern
recognition, its algorithms can identify extraneous
background noises and learn to ignore them.
Capio says it can embed its chip into any existing
vehicle and will begin delivering to a major automotive
supplier later this year.

10. Embitel Technologies International presence:
Otto
Otto is a technology startup HQ in San Francisco, USA.With a mission to rethink transportation, Otto has just
last month successfully completed the world’s first shipment by a self-driving truck.
This laudable feat was achieved in partnership with Anheuser-Busch and the State of Colorado, with a truck
fitted with cameras, RADAR and LiDAR sensors.
Otto’s systems controlled the acceleration, braking, and
steering of the truck throughout its 120-mile journey without
any human intervention.
With an Otto-equipped vehicle, truck drivers will now have the
opportunity to rest during long stretches of highway while the
truck continues to drive and make money for them.
As of last month, Uber acquired Otto for $680 million, thus
making them one of the strongest autonomous engineering
groups in the world.

11. Embitel Technologies International presence:
PolySync
This Portland, Oregon-based US automotive technology startup founded in 2013, has developed a
middleware platform that lets automakers and other autonomous vehicle startups test, gather data, and
eventually deploy driverless vehicle application.
The founders of PolySync saw an opportunity to develop a solution when they realized their customers were
spending excessive time and resources building back-end infrastructure software for their Internet-
connected, autonomous vehicle systems.
Earlier this year, three cars were running PolySync’s platform at the world’s first autonomous car track day at
Thunderhill Raceway Park in California.
A recent exciting development from PolySync is the launch of an Arduino-based open source kit to help
individuals delve into the world of autonomous vehicles.
This fall, PolySync is joining TechLab at Mcity, a business incubator at the University of Michiganin United
States (US), to test and develop its driverless vehicle technology.

12. Embitel Technologies International presence:
PolySync
Polysync was launched to eliminate that inefficiency with an automotive software platform that
manufacturers can deploy out-of-the-box to control their device sensors, communications, and
control systems.