Telematics force of change in automobiles

22 Automotive Products Finder | October 2014 | www.automotiveproductsfinder.com
Telematics: Force of
change in automobiles
Telematics is poised to change the way automobiles will be perceived
in the future.
T
he amalgamation of a
smartphone and a conventional
car stereo could be a better
way of defining telematics.
An effective way to describe telematics
would be however to look at it as an
interdisciplinary field encompassing
telecommunications, vehicular
technologies, road transportation,
road safety, electrical engineering
(sensors, instrumentation, wireless
communications, etc), and computer
science (multimedia, internet, etc). An
even better idea of telematics can be had
from the fact that, as a technology, it is
making Google's driverless cars work.
Referred to as vehicle telematics, when
connected to automobiles, telematics is a
convergence of telecommunications and
information processing; a technology
that is firmly behind the invention
of emergency warning system for
vehicles – GPS navigation, integrated
hands-free cell phones, wireless safety
communications and automatic driving
assistance systems. According to Nobert
Schroeder, Head Electric & Electronics,
Volkswagen, 'connected systems' in cars
provide entertainment, information,
comfort and safety. They are modern
car radios that are similar to a laptop,
and contain a hard disc. Stating that by
2028 cars would be able to drive on their
own, Schroader expressed, “Team 2028
at Volkswagen was created to drive the
vision for connected cars.”
Relating to such revolutionary
tasks is the risk of hacking. What if
a hacker hacks into the car's engine
management system, the steering
system, or the braking systems. In the
digital age of current, it is easy to write
the software to work with the hardware.
The challenge is to ensure that there
are no risks involved. Especially when
telematics is going to find increasing
use in autos, and for tasks as mundane
or as unexciting as waste disposal
monitoring. Govindraj Avasarala, Head
– Enterprise Mobility, Vodafone, is of
the opinion that telematics penetration
will grow to 27 per cent by 2019, from
the 5.4 per cent level in 2010. According
to him, it will also encompass organised
retail and logistics, government
initiatives and spending, and other new
possibilities. Set to travel beyond track
and trace, telematics is already finding
use in the most unexpected of places.
Praveen Gedam, District Magistrate –
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www.automotiveproductsfinder.com | october 2014 | Automotive Products Finder 23
Solapur, Government of Maharashtra,
put telematics to good use in mining. To
curb illegal sand mining to be precise.
He had a control centre set up close
to the mining site, which would issue
a bar coded slip to the driver ferrying
sand. This is helping to track the vehicle
from the loading spot to the delivery
spot. Related to fleet management and
vehicle tracking, telematics is catching
up in India, in remote monitoring
of equipment, projects, and even
enterprises. Instances where monitoring
of fuel consumption in equipment is
essential, or where it is necessary to
ensure that a state transport bus does
not deviate from its route. Does not skip
stops. Averred Kumar Pushkar, Director
(IT), Bangalore Municipal Transport
Corporation (BMTC), “Skipping stops,
deviating from the route, excessive
idling and bunching are some of the
issues with ST buses. We collaborated
with Robert Bosch for a pilot project;
installed OBU in buses to capture
engine and vehicle data, and conduct
onboard and server analytics to improve
consumption and enhance vehicle safety
by measuring driver behaviour.”
If BMTC's brush with telematics is
interesting, there are other instances like
street lamps fitted with GPS to monitor
them at Chennai, auto rickshaws fitted
with GPS based tracking device and a
'panic' button at Chennai, and (GPS)
vehicle tracking system that enables
'auto tippers' of East Delhi Municipal
Corporation to monitor waste disposal.
Mark Fosmoen, Technical Sales
Director, Visteon Electronics, is of the
opinionthatembeddedtelematicscontrol
units in automobiles will experience
rapid growth. Not just due to eCall, or
regulatory requirements, but due to a
large chunk of growth coming from 3G
and 4G Long-Term Evolution (LTE).
Telematics, according to Mark, is certain
to go well beyond traditional vehicle
diagnostics, health and emergency
services. Telematics in the form of LTE-
Advanced, according to him, will mark
the next technological step. Said Akhil
Chaudhari, CEO, Binary Semantics
(Fleet Robo), “Social computing is
catching up, and accompanies risk and
safety imperatives.” He stressed on a
need to seek a broad-based collaboration
to address technology interoperability
issues in the area of infotainment and
connected cars. Chaudhari opined that
demands would emerge to be able to
operate a home appliance such that
it is 'ready' for use when the driver or
occupants reach home; creating the need
to integrate various modes and manage
them; and most of all be able to offer a
soothing experience as the time spent in
an automobile is going up.
With the need to confirm to more
standards that are emerging, or will
emerge with time, an automobile is fast
transforming itself into an extension
of the internet – a tool that helps
access cloud data and achieve new
Telematics
penetration will grow to
27% by 2019, from the
5.4% level in 2010. It will
encompass retail and
logistics, government
initiatives, etc."
Pairing a smart phone or navigating, telematics are turning automobiles
into moving information systems.
Tata Motors collaborated with HARMAN to engineer an infotainment system for the Zest.
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Could you elaborate about HARMAN’s
manufacturing and marketing activities
in India?
HARMAN International (India)
was incorporated in 2009 as an R&D
centre providing support to HARMAN
International' global businesses.
To broaden HARMAN’s engineering
footprint for developing audio and
infotainment solutions for automotive,
professional and consumer lifestyle
markets. Representing US$ 5 billion
strong HARMAN International, HARMAN
(India) over the last five years has grown
significantly. In addition to a strong
engineering talent working on global innovation
missions, the Indian operations have emerged as a
significant domestic market across three key business
units – infotainment, professional audio and lifestyle
(home and multimedia, car after-market and luxury
audio). In addition to our two development centres
at Bangalore and Pune, we have recently established
a manufacturing facility and set up a state-of-the-
art acoustics lab at Pune. This facility will initially
focus on the production of next generation audio and
infotainment systems for our OEM customers like Tata
Motors, Fiat and Volkswagen.
What is the product portfolio that HARMAN offers to
Indian car manufacturers?
Our product portfolio consists of infotainment
solutions and car after-market. Our brands include JBL
and Infinity. Globally, we have a very strong presence
in the infotainment space. Some 25 million vehicles on
the road today are equipped with HARMAN audio and
infotainment solutions, delivering the same premium
experience that customers enjoy from our home and
professional audio and multimedia. Our embedded
infotainment solutions offer complete information,
entertainment and communication capabilities –
including premium audio and video, route navigation,
connectivity, cloud services, and advanced driver
assistance systems for a dynamic user experience
wherever a motorist may travel. In India, the HARMAN
infotainment system in a Tata car for example provides
entertainment, navigation and connectivity.
What product innovations have been carried out in
recent times?
As an organisation, HARMAN has always been at
the forefront of innovation. Globally we have over 1,900
patents across all key domains. The Indian engineering
team plays a key role in furthering the company’s
innovation agenda. It was the India team that worked
on two entry level infotainment projects – Nalanda and
Saras – that have found global acclaim. The
company was recently honoured with the
2014 Global Product Leadership of the Year
Award for high-end car audio by leading
industry analysts Frost & Sullivan. Among
the innovations cited were the Ceramic
Metal Matrix Diaphragm (CMMD) speaker
technology, dual voice coil subwoofers,
QuantumLogic surround technology, and
energy-efficient Green-Edge audio, which
delivers premium performance with
more than twice the power efficiency of
traditional systems.
What are the company’s expansion plans
in India?
India is a key market for HARMAN. The company
will continue to invest in growing its presence in
the Indian market. In the lifestyle business alone,
over the last year, along with our distributor, we
have set up more than 13 exclusive HARMAN stores
across the country. We have further strengthened our
product reach in large format retail stores including
Croma, Reliance Digital, and Vijay Sales. We have also
established a presence online through harmanaudio.
com. In the professional audio space, with the
acquisition of Martin, we now have an end-to-end
solution available, including professional lighting.
Will India become a hub for exports?
Currently our manufacturing plant is built to cater
to the demand arising out of the local market.
What are the current and future trends in audio
entertainment in cars?
Globally, we are seeing three major ‘growth’
themes that are really driving technology innovation
at HARMAN. These include Big data – extremely
large sets of data, often measured in terabytes and
exabytes are being gathered or stored in devices or
on the Cloud everywhere, the resultant proliferation
of information-sensing devices and location-aware
mobile devices coincide with the rise of big data;
Smart connectivity – from personal fitness devices that
follow our every movement and transmit the results to
precise fitness tracking apps to cars that notify us well
before a maintenance problem occurs – we are clearly
witnessing a transformative time in electronics with
the arrival of an era of smart devices that connect,
communicate and inform; and the third is User
experience – an area of design focused on the holistic
interaction a user has with a product or a service,
including the user interface (UI) and beyond.
— Huned Contractor
M Lakshminarayan,
Managing Director and
Country Head, HARMAN
International (India).
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What is the size and nature of telematics
market in India and globally?
Telematics has become one of the
fastest emerging markets. The Indian
telematics market is in the nascent stage,
but offers high growth opportunities.
According to research, India’s telematics
market is expected to reach US $113.7
million by 2018, growing at a CAGR of
22.8 per cent from 2013-2018. According
to reports, in 2011, the global telematics
market was sized at around US $ 15
billion. Market revenue is expected to
grow by around 22 per cent per annum
through 2016. The global telematics market is poised to
grow exponentially in the future, with approximately
104 million new cars expected to have some form of
connectivity by 2025.
What is the share of 'auto'-specific telematics
solutions of the overall telematics market?
According to reports, the automotive telematics
market in terms of value is projected to grow to US $
45 billion by 2019, at a healthy CAGR of 35.54 per cent
between 2014 and 2019.
The nature of auto-oriented telematics solutions?
There’s going to be penetration of integrated
telematics in automobiles to be driven by
growing importance of smartphones and
regulations for driver safety. The earliest
generation of telematics in cars constituted of hands-
free calling and screen based navigation. Then it moved
to satellite and portable navigation. Today there’s an
introduction of comprehensive connectivity to the
vehicle apart from seamless integration of mobility
and the web.
What are the technological advancements in the area
of auto-oriented telematics solutions?
Telematics technologies have the potential
to convert vehicles from just a simple mode of
transportation to moving information stations. The
demand for connected vehicles is accelerated by
developments such as collision warnings or remote
maintenance that provide safety and comfort to
the driver and passengers. The telematics service
in automotive industry started in late 90s and has
been re-innovating itself ever since. The automotive
telematics market is estimated to grow rapidly in
all major developing countries as well as developed
countries, which essentially indicate high growth
potential for telematics services. These services are
primarily divided into four major types, i.e., safety,
information and navigation, entertainment, and
remote diagnostics.
Challenges faced in case of automotive
telematics?
The biggest challenge faced here in
India is that there is a dire requirement
of some kind of a mechanism, body or
a certifying agency for standardization
and regulations for telematics industry
including its maps and software. Currently
there is none and all stakeholders have to
come together to get this done.
Your view of the nature of collaboration
by various stakeholders in the area of
automotive telematics?
Effective delivery of connectivity-based services
will require seamless integration of infrastructure by
various stakeholders. The telematics ecosystem can
be divided into three layers: services for end users
(both vehicle-independent and vehicle-centric), the
infrastructure enabling delivery of those services and
the stakeholders who manage them.
Who are the major contributors to the telematics
value chain?
Major contributors to the telematics value chain
include infrastructure and content partners (that
offer hardware, communications and content), and
content providers (include telecom operators and
auto suppliers); navigation and infotainment providers
(include device manufacturers, platform service
provider, etc), and aftermarket connectivity providers
(including platform service providers, auto suppliers
and insurance providers).
Telematics stakeholders that stand to gain the most
from the rise in telematics market?
Those who stand to gain the most include
the automotive sector, telematics service
provider, insurance sector, IT, telecom, and device
manufacturers.
Future of telematics in the automotive space in India
and globally?
The future is very exciting and promising. The
automobile industry globally is implanting more and
more telematics to monitor performance and detect
any flaws in its vehicles, simultaneously meeting
the demands of users for wireless connectivity. The
industry has undergone a paradigm shift, especially
when we see the rising number of accidents and thefts
in the automobile segment. Indian telematics market
will continue gaining momentum.
— Eliza Waghmare
Shivalik Prasad,
Executive Director,
MapmyIndia
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What is the size and nature of
telematics market in India and globally?
The M2M (Machine-to-Machine)
industry is presenting companies
with new ways to increase revenue,
reduce costs and strengthen customer
relationships. While vehicles embedded
with telematics technology are expected
to reach 46 per cent share globally by
the end of 2018, despite telematics
development at a nascent stage in BRIC
economies yet. According to Isuppli,
BRIC region has the fastest growing
auto industry when compared to
western countries.
What kind of technological advancements in auto-
oriented telematics space do you foresee?
Advanced solutions are available for the discerning
segment of customers that ensure seamless integration
with onboard systems of the vehicle. The potential
applications include navigation, tracking, health of the
consignment in case of commercial vehicles, safety,
engine health and even concierge services specifically
tailored to location and customer profile.
What are the challenges encountered in the
automotive telematics space?
There are no direct challenges when it comes
to telematics except cost. The meaningful and
actionable data coming out of today’s vehicles can be
a treasure trove when used in conjunction with the
right analytics.
Your views on the nature of collaboration by various
stakeholders in automotive telematics?
A M2M telematics solution for an end consumer
is interplay of solutions from different players across
the value chain. M2M growth estimates in India are
high, but the related ecosystem is yet to keep pace. Add
fragmentation and the lack of standardisation, and the
quality and cost of telematics devices is of concern.
At a nascent stage, diverse players are required to
collaborate to arrive at a specific solution. In such a
scenario, companies like us play a key role by providing
best-of-breed solutions and value-added services for
businesses to benefit. Our engagement with Mahindra
Reva Electric Vehicles is demonstrative of our auto-
oriented telematics solution capabilities. The e2o is a
first-in-line of next-generation global electric vehicles;
is truly ‘connected’. Among a select few to support
telematics, e2o is the first car in its class, which is
connected to its user through a smart phone App.
With our connectivity solutions, e2o owners, using
their smartphones or internet connected computer,
find out the state of charge of the battery;
remotely control the air-con; set schedules
to pre-heat or pre-cool the car before it is
occupied; lock or unlock the doors; find the
nearest charging station; receive alerts on
events like disruption in charging due to
power cuts, or if the door is left unlocked.
Major contributors to the telematics value
chain?
OEMs obviously are the primary
and major chunk of the value chain. In
addition, the peripheral and accessory
providers, dealers, industry associations
and accreditation bodies and system integrators are
other parts of this complex value chain.
OEMs stand to gain the most due to an alternative
business model and revenue stream. They are best
positioned to leverage M2M solutions since they have
indepth knowledge of how a vehicle works and how
M2M solution can be embedded inside it like any
other auto component to create a 'wow' effect. OEMs
are, in fact, already working closely with others in
the ecosystem for electronics and software solutions.
OEMs are also well-positioned to create new revenue
opportunities and enhance consumer experience. They
could bundle telematics and offer fleet management
services to commercial vehicle owners.
How do you look at automotive OEM & aftermarket
telematics solutions?
Most existing M2M solutions for tracking and
tracing are aftermarket in nature; have limited
functionality. M2M technology offers the potential
to move from Trace & Track to smart vehicles by
converging vehicle IT systems, including applications
for navigation and traffic information, which are
useful. In India, there is not much uptake of such
services for reasons like cost and lack of strong
enforcement.
What is the future of telematics in the automotive
space in India and globally?
We believe that telematics could help OEMs unlock
new revenue streams and optimise their potential
through differentiated M2M offerings. We are currently
doing this with many OEMs the world over. With the
Indian market poised to grow, now is the time to
present tailored M2M services. M2M ecosystem is a
complex and long value chain especially in telematics.
— Eliza Waghmare
Naveen Chopra,
Director – Vodafone Business
Services, Vodafone India.
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market in India and globally?
The number of registered vehicles in
India in 2012 was over 160 million. The
current number is close to 200 million,
and includes more than 10 million
commercial vehicles. Of the 10 million
CVs, less than 10 per cent are equipped
with telematic solutions. The demand for
400,000 new buses by 2017 is expected
to increase the size of telematics market
in India. This, according to 6Wresearch,
is expected to reach US $113.7 million
by 2018, growing at a CAGR of 22.8 per
cent from 2013 to 2018. Poised to play
a key role – to build intelligent transport systems by
integrating electronics and IT – the market is likely to
grow five fold in a decade.
Share of 'auto' specific telematics solutions of the
overall telematics market?
Tracking (navigation) currently accounts for 90 per
cent of the telematics market in India.
The nature of auto oriented telematics solutions?
Auto oriented telematics solutions include
passenger transport services (monitoring and
tracking vehicle by operational control centre and
communication), freight management services
(monitoring of cargo carriers), onboard navigations
systems and emergency support systems (OBD
II compliant, with driver interface) and traffic
management services (info, violation detection,
enforcement, toll collection, parking management
system and traffic light control and management).
What are the technological advancements in the area
of auto-oriented telematics solutions?
Auto oriented telematics solutions have gone
beyond tracking and navigation. They are converging
towards in-car infotainment, OBD-II compliant
solutions and vehicle information systems with the
help of integrated sensors to map every movement
and situational information of the vehicle. Typical
advancements include voice recognition to control
'mayday' systems, navigation systems, audio/video
systems, 'plug and play' portable systems, in-car
docking systems to help connect the vehicle to the
internet. Advancements also include employing android
technology and smart device apps to connect with
peers, home and office while driving; smart navigation
systems; smart interface; solutions with hardware and
software application to track, manage and control large
fleet of vehicle remotely, and location-based wireless
fleet-management services for vehicle communications.
Challenges faced in case of automotive
telematics?
The key challenges include the need
for privacy, infrastructure, competition
from phones and PDAs, lack of standards,
lack of safety standards, and the need for
investment in diverse areas that underline
the need for different companies in the
telematics ecosystem to collaborate.
Your view of the nature of collaboration
by various stakeholders in the area of
automotive telematics?
The nature of collaboration by various
stakeholders in the area of automotive
telematics has to be directed towards inter-operability,
common standards, customer privacy, and safety and
data security.
Who are the major contributors to the telematics
value chain?
Major contributors include telematics product and
service providers, government and state transport
corporations, telecom companies and auto OEMs.
The telematics stakeholders that stand to gain are
automotive OEMs, automotive electronics firms and
services providers (LBS, Apps and others).
How would you compare automotive OEM &
aftermarket telematics solutions?
Automotive OEM telematics solutions are often
aimed at the higher end of the market, and may
include different models to address a specific target
segment or special edition vehicles. Aftermarket
solutions help meet the end customer needs for a
device (for business or personal use) at a reasonable
cost. A large base of vehicles may need aftermarket
telematics solutions that provide desired mobility,
connectivity and entertainment. The key to aftermarket
telematics solutions is to be able to cater to the needs
of vehicle user not perceived at buying time; address
the monetary needs of the buyer; account for changing
market needs, etc.
What is the future of telematics in the automotive
space in India and globally?
Like internet, telematics is here to stay. In India, and
globally. It is going to be all pervasive. It is also going to
be one of the most critical components in a vehicle, the
way the engine is.
— Bhushan Mhapralkar
Akhil Chaudhary,
CEO, Binary Semantics
(Fleet Robo).
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levels of automation. As the race to
offer a successful interactive mobile
platform heats up, impediments include
costs, mobile devices as competition,
privacy, standards, infrastructure and
safety. Offering an OEM perspective,
Sreegururaj Jayachander, Senior
Manager – Infotronics Technology,
Mahindra, opined that content is king.
Many elements according to him are
involved to ensure a seamless experience
– suppliers, telecom companies, satellite
navigation companies and many others.
If this makes collaboration essential,
infotainment systems in autos run the
risk of obsolescence. There are technical
challenges like country specific
standards capability; other mobile
market globally?
The size of telematics market is
determined by the number of vehicles.
When a large chunk of the market
is concerned, it is telematics, which
connects vehicles and applications
for analysing the functions of
vehicles. Further, the market is
divided into commercial vehicles and
cars for personal use. Within these
two segments, there is a further
classification depending on the type
of vehicles, etc. The telematics market is huge. It is
also highly fragmented. Penetration of telematics in
each fragment is occurring at a different pace. Even in
markets worldwide, the penetration is happening at
different levels.
Share of auto-specific telematic solutions of the
overall telematics market?
The telematic solutions differ from country to
country. But in general, there are two most popular
telematics solutions, which include smart metering
and automotive telematics. The distribution of these
two solutions varies from 20:80 to 80:20 depending on
the countries demand. The telematic solutions have its
application into three major areas like safety (anti-theft
alarm systems and signalling), fleet management, and
services for drivers (navigators).
Technological advancements in the area of auto-
oriented telematics solutions?
Today, the automotive telematics has made it
possible to process large amount of data in real-time.
Information can now be gathered on the vehicles
movement, traffic on roads, etc., due to the invention
of Portable Navigation Devices. The industry is now
focusing on connecting the big data services for
patterns in data and forecasts.
Challenges faced by automotive telematics industry?
The challenge that the telematics industry faces
in not related to the technical aspects, but rather the
consumer behaviour. The problem of low penetration
is associated with lack of understanding. Thus,
the transport telematic solutions provide valuable
information to resolve this issue. Besides, the high
fragmentation of telematics market is an
added challenge. There is a need to develop
large number of customised solutions.
What is your view on the nature of
collaboration by various stakeholders in
the area of automotive telematics?
The telematic solutions are derived from
industries like cellular communication,
computer clusters, data processing
technology, microprocessors and modems.
The progress into each of these segments,
expand the possibilities of telematic
solutions. With the growing market for telematics, the
technology players are now keen into this segment. The
business co-operation among the players has started
taking place, allowing the industry to move at a greater
pace.
Major contributors to the telematics value chain?
Today, the entire industry is working in close
cooperation to reinforce telematic solutions. Among
all, the communication channel operators are the
major players. This is because, the availability of
valuable communication depends on the ability to
create and distribute telematics solutions.
How would you compare automotive OEM &
aftermarket telematics solutions?
The OEM market lags behind the secondary market.
Secondary market uses the latest available solutions,
while OEMs has a cycle of development for nearly 7
years. On this basis, the solution offered by secondary
market migrates to the primary market, which is highly
noticeable.
What is the future of telematics in automotive space?
In the near future, almost all the cars will be
designed with telematics functions. This will expand
the possibilities of creating various applications with
advanced features. With the steady expansion of
functionality, the cost of equipment and services are
expected to reduce. Most of the insurance companies,
service stations, logistics companies, vehicle
manufacturers, etc will use the data from telematics
devices.
— Eliza Waghmare
Stanislav Emelianov,
Deputy CEO, Omnicomm.
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devices as competitors, and the need
to keep the interface simple. Above all,
create a right solution for the right user.
The BMW i3 and i8, for example,
includetheHARMAN'sConnectedDrive
infortainment system, which includes
innovative mobility services. At the
centrepiece of BMWi Navigation
Professional is the Driving Range
Assistant with server-based calculated
dynamic range map, which takes into
account all factors that are important
for route navigation: battery charge
level, driving style, traffic conditions
and topographic nature of the route, not
just simply the distance to a destination.
The system's ability to manage battery
life in an electric vehicle is unique to the
market and gives consumers the easiest
and most convenient driving experience
possible. HARMAN infotainment
solution in the Porsche Macan and 911
Targa enables drivers to plug-in an audio
player or USB stick, or hook up their
smartphone via Bluetooth and access the
Internet via their phone, which provides
access to the exciting world of digital
radio (2-DAB+ in Europe, and SDARS
Digital Satellite Radio in the USA
and Canada). Drivers and passengers
can also connect to Aha radio, which
seamlessly organises and integrates
selected content from the web for
storing on phones and in cars, making
it easily accessible from anywhere.
According to Vishnu G S, Senior
Manager, HARMAN International,
“Usage based insurance is one area that
will make motorists fit telematics on
their cars.” “Accidents are on the rise,
and insurance costs are going up,” he
added. While Vishnu also floated an
idea where drivers are rewarded for their
safe driving, thus building an engaging
telematics system, M Lakshminarayan,
Managing Director and Country Head,
HARMAN International (India),
touched upon the two entry-level
infotainment projects by his R&D team
– Nalanda and Saras – that have found
global acclaim. He also mentioned about
three major trends in the infotainment
and telematics space that are emerging.
First: Large sets of data being gathered
or stored in devices or on the cloud as
a result of proliferation of infotainment
sensing devices as location-aware
devices coincide with the rise of big-
data. Second: Smart connectivity that
connects, communicates and informs.
Third: Products and services that include
user interface and beyond.
With connectivity to access cloud
data rising, new levels of automations
are being reached. Said Shivalik Prasad,
Executive Director, MapmyIndia,
“Telematics technologies have the
potential to convert vehicles from just a
simple mode of transportation to moving
information stations.” “The demand for
connected vehicles is accelerated by
developments such as collision warnings
or remote maintenance that provide
safety and comfort to the driver and
passengers,” he added. Advancement
in telematics is broadening the scope
of 'Internet of Things'. Devices self-
installed or plugged into a vehicle's
onboard diagnostic (OBD) port, or
professionally-installed black boxes are
already transmitting driving behaviour
and mileage data directly to carriers'
back office. As a result, many carriers
and brokers worldwide are leveraging
telematics data to create more precise
rating variables that underpin new
usage-based insurance (UBI) products
as Vishnu explained earlier. Such is the
effect of Internet of Things, telematics
turns the dashboard into an infotainment
system and connectivity reaches into the
cabin. A family car becomes yet another
piece of 'The Internet of Things'. From
travel patterns to traffic snarls, speed
records to cross-matching entertainment
decisions with physical contexts,
the potential data land grab here is
impressive. Consider the amount of video
being captured by rear-view parking
cameras and dashboard recorders. The
big data aggregator in the cloud will be
an invisible passenger.The drive towards a 'truly' connected automobile is transforming it into an extension of internet.
Usage-based insurance could be the biggest bait for motorists to take to telematics.
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Telematics force of change in automobiles

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