Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Wi-Fi Stakeholder Diversity: The Problem with Seams

9,325 views

Published on

Presentation at the WiFi Innovation Summit, Nov 25th 2015 Amsterdam. Covers carrier WiFi, monetisation strategies, and whether "seamless" WiFi is useless

Published in: Internet
  • Hi there! Get Your Professional Job-Winning Resume Here - Check our website! http://bit.ly/resumpro
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Wi-Fi Stakeholder Diversity: The Problem with Seams

  1. 1. WiFi & Stakeholder Diversity Who has the user’s best interests at heart? Dean Bubley, Disruptive Analysis November 2015 dean.bubley@disruptive-analysis.com @disruptivedean
  2. 2. About Disruptive Analysis  Tech/telecom analyst house & strategic consulting firm  Cross-silo, contrarian, independent  Forecasting & anti-forecasting  Consultant & advisor to telcos, vendors, regulators & investors  Speaker at 30+ events per year in Europe, US & Asia  Reports on Mobile Broadband, WebRTC etc Twitter @disruptivedean Blog: disruptivewireless.blogspot.com Copyright Disruptive Analysis Ltd 2015November 2015
  3. 3. The Future has broad drivers, beyond networks Copyright Disruptive Analysis Ltd 2015November 2015 Chapter by Dean Bubley: “The Future of the Phone Call” Other Chapters cover: AI & machine-learning Analytics & Big Data Contextual computing Crowds & the Sharing Economy Wearables & quantified-self 3D-printing IoT, Robots & drones Autonomous vehicles Longevity & human enhancement Green Tech Financial systems & money Political & social change
  4. 4. LifestyleChanges Analytics& Machinelearning Retail&eCommerce SmartCities&IoT Opportunity & value arises at intersections Copyright Disruptive Analysis Ltd 2015November 2015 New communications & network capabilities, eg WiFi
  5. 5. Yet much of the industry focus? Copyright Disruptive Analysis Ltd 2015November 2015 ANDSF HOTSPOT 2.0 PASSPOINT EAP-SIM WIFI-CALLING
  6. 6. Or alternatively: “engagement & monetisation” Copyright Disruptive Analysis Ltd 2015November 2015
  7. 7. SPs & venues not the only stakeholders Copyright Disruptive Analysis Ltd 2015November 2015 User Mobile operator Venues Fixed/cable Things OS / OEMEnterprises Broadcasters Internet Automotive City Brand Developers
  8. 8. Regulation & standards good at dealing with….  Standalone services  Well-defined products  Stable standards  National / regional  Service providers  Homogeneous  Similar models  Few in number  Commercial / Govt Copyright Disruptive Analysis Ltd 2015November 2015
  9. 9. Standards/regulations are bad at dealing with….  Generalised capabilities  Fluid products/features  No/changing standards  Non-geographic  Capability providers  Diverse stakeholders  Non-service models  Many players  New motivations Copyright Disruptive Analysis Ltd 2015November 2015 FREE! Cloud- based Mashups P2P & Crowd- sourced X-as-a- Feature Distributed
  10. 10. Diversity vs. Monoculture Copyright Disruptive Analysis Ltd 2015November 2015 Efficient & Productive Diversity & Future Optionality
  11. 11. Not everything wireless is a subscription model Copyright Disruptive Analysis Ltd 2015November 2015 AmenitySubscription service Owned outright Peer-to-peer Sponsored Transactional Also: “Monetisation”
  12. 12. Unexpected routes to digitalisation of society Copyright Disruptive Analysis Ltd 2015November 2015
  13. 13. Myth: WiFi / cellular should be “seamless” Copyright Disruptive Analysis Ltd 2015November 2015 Too-thick “seams” are really bad as well
  14. 14. WiFi-Calling is a red herring Copyright Disruptive Analysis Ltd 2015November 2015 3%
  15. 15. Who is the best advocate for the end user? Copyright Disruptive Analysis Ltd 2015November 2015
  16. 16. The vision for 5G… Copyright Disruptive Analysis Ltd 2015November 2015 Ultra-fast mobile broadband Critical & low latency Super- dense IoT • All-embracing • Many use-cases • Strong arguments for more spectrum, but… • Unintended consequences? • Pre-defines model & stakeholders? • Extends oligopolies to adjacent mkts? • WiFi offload / LTE-U / LAA as example?
  17. 17. Conclusion: Multi-stakeholder WiFi  Innovation comes from diversity, not monoculture  2nd-order stakeholder groups proliferating for wireless  “Service” model is not the only way forward for WiFi  “Seamless” is wrong  Burdensome “engagement” & “monetisation” is wrong too  Beware of assumptions & unintended consequences  Focus on design & genuine user behaviour Copyright Disruptive Analysis Ltd 2015November 2015
  18. 18. Dean Bubley www.disruptive-analysis.com disruptivewireless.blogspot.com @disruptivedean information@disruptive-analysis.com Skype:disruptiveanalysis Copyright Disruptive Analysis Ltd 2015November 2015

×