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The end of online life

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There’s no such thing as online life. Just life. Your facility is one of life’s vital engine rooms and connectivity the driveshaft propelling it. So often left the other side of the meet-me-room door, what are the emerging trends shaping data center connectivity in our divided and disrupted world? Mattias is CTO of his ‘sub-300ms world’ that directly connects 300 major data centers across 6 continents 24/7/360.

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The end of online life

  1. 1. Did you know?
  2. 2. Full version at www.teliasoneraic.com
  3. 3. Life on Trial!
  4. 4. There’s no such thing as online life. Just life. End users lead disruption. Fast-evolving behaviors, attitudes and expectations. Innovation shifting towards use of technology rather than technology itself. Connectivity is beyond business critical – it’s life critical. The critical path increasingly includes backbone services. A small film with big consequences
  5. 5. What does ‘Just life’ mean for you? CONTENT PROVIDERS Delivering toothpaste: services used twice a day From exceptional customer focus to assured delivery Choose your allies carefully DATA & COLO CENTERS Increasing end-user recognition & expectations Ensure the biggest link is not the weakest link Choose your allies carefully OPERATORS & CARRIERS Expanding and evolving communications landscape From assured delivery to real customer focus Moving brand values and using the ’trust’ opportunity
  6. 6. 06/10/157 DWDM CHANNELS 10G IP PORTS CUSTOMER TRAFFIC GROWN TO TWO THIRDS CONSTANT RATIOS BETWEEN BACKBONE, PEERING AND CUSTOMER TRAFFIC Yes, volumes grow…
  7. 7. CONTINUED ORDER OF MAGNITUDE VOLUME GROWTH Dow Jones Index* Bandwidth Growth** Sources: * Dow Jones index, retrieved April 2015; ** TSIC network traffic. April 2015 2006 2015 …with no ‘go-slow’
  8. 8. But destinations are changing TRENDS Shift to mobile devices
  9. 9. But destinations are changing TRENDS Shift to mobile devices Continued rise of video
  10. 10. But destinations are changing TRENDS Shift to mobile devices Continued rise of video More ‘in-region’ traffic
  11. 11. But destinations are changing TRENDS Shift to mobile devices Continued rise of video More ‘in-region’ traffic One end user transaction results in datacenter x4
  12. 12. But destinations are changing TRENDS Shift to mobile devices Continued rise of video More ‘in-region’ traffic One end user transaction results in datacenter x4 New ‘mega’ data centers
  13. 13. The ‘race to zero’ continues…
  14. 14. Price Service packaging New business models Repair response time Organizational flexibility Product & service features Quality and flexibility Lead times …unless we add value.
  15. 15. NEW PROJECTS DESIGNING IN RELIABILITY AND PERFORMANCE New builds Continue…
  16. 16. MORE PROJECTS DESIGNING IN RELIABILITY AND PERFORMANCE …including North America
  17. 17. June 10, 201518 MORE SKILLED RESOURCES END-TO-END AUTOMATION SKILLED RESOURCES GOOD INVENTORY CLEAR PROCESSES This requires
  18. 18. Old game plan. Flatter curves enabled strict planning rules Peakier, slimmer events demand new network operations Peaks converge, CoS solves short terms issues YESTERDAY TODAY TOMORROW CAPACITY MEDIUM HIGH MEGA DELIVERY MONTHS WEEKS HOURS FLEXIBILITY LOW MEDIUM HIGH FOCUS EVERYTHING SUPPLIER MANAGED Beyond fixed bandwidth
  19. 19. B to B B to C V to B COMMUNICATION SERVICE PROVIDERS INTERNATIONAL CARRIERS VENDORS EQUIPMENT DATA CENTRES Vendor call to action
  20. 20. to fulfilling promises… …through experiences Characteristics: •People centric •Communication between individuals in any channel (read: loss of control of the message) •Deliver an experience worth talking about •Transparency •Walk the talk From giving promises… …through communication Help us on our mission…
  21. 21. …and prevent the death of more heroes
  22. 22. Mattias Fridström VP, Head of Technology

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