This document discusses pay-per-click (PPC) advertising through Apponix, a company that manages PPC campaigns on platforms like Google, Yahoo, and Bing. It offers search engine optimization to drive traffic from searchers and display ads to show targeted banners across the internet. Apponix also handles marketing on mobile devices and through video, shopping, and remarketing ads. The importance of PPC is highlighted as social media has become the new standard for companies to connect with customers and promote their brand in the digital world.