Local restaurants have Just-Eat. Holiday homes have AirBnB. Taxi Drivers have Uber. Car dealers and garages have... the paper? Door drops? Read on to find out how you can REALLY reach your customers as they next research their servicing or repairs. First presented at the Frost And Sullivan 'Urban Mobility 3.0' conference, 25 June 2014

1. From Meerkats to Motoring
Alex Rose - Marketing Director
25 June 2014

2. Reality check: Cars are 7.7 years old
Service Plans?
Warranty?
Connected car?
Utterly Dependent?
The Family Workhorse?

3. Who Are We?
Aggregator / ‘compare the market’ for servicing/repairs
4,600 dealerships, specialists and mobile mechanics
4000 monthly leads, typical vehicle age 4-8 years old
Garages pay a 3.5% commission when they win new business
WhoCanFixMyVan / WhoCanFixMyBike launch this summer!

4. How does Who Can Fix My Car work?

5. How does Who Can Fix My Car work?

6. A day in the life of Mr 2006 Ford Focus

7. 08:00

8. 13:00

9. 13:00

10. 17:00

11. 18:00

12. 20:00

13. 20:00

14. “What just happened?”
5x expectations of today’s online consumer
Social
Local
Mobile
Video
Aggregation
These trends are not new! Meet them and WIN BIG.
4/5 (no video)
$13bn
combined value
5/5
$50-60bn
combined value

15. This was the choice at 20:00
Which is most like your service marketing TODAY?
OR

16. 09:00 – Saturday –The car needs a service

17. 09:00 – Saturday –The car needs a service

18. 09:00 – Saturday –The car needs a service

19. 09:00 – Saturday –The car needs a service

20. Who is doing aftersales well?

21. Who is doing aftersales well?

22. Who is doing aftersales well?

23. Who is doing aftersales well?

24. Who is doing aftersales well?

25. In conclusion
The average car is a 7.7y/o ‘workhorse’…
…but their drivers are smart consumers
They spend 000’s with you but their expectations are
not being met as they are elsewhere in their lives
The big five: Social, Local, Mobile, Video, Aggregation
To move forward, benchmark outside of the automotive
industry