Enterprise Rent-A-Car is a large car rental company operating in the US, Canada, UK, Ireland, and Germany. The document discusses Enterprise's value-added services, history, key concepts around service differentiation and the service profit chain. It provides recommendations such as keeping customer records for 3 years, integrating new technologies, improving service encounters and training, and extending service settings.

1. Enterprise Rent-A-Car Enterprise Holdings US – Canada - UK - Ireland - Germany Prepared By: Lawrence Samuels, Erin McCormick, & Sarah Fogle University Of Colorado College of Business: Service Marketing Audit

2. Agenda Description of Value added Service History Key Concepts and Learning Recommendations and Implementations Performance Challenges For Services Bibliography“A Special Thanks”

3. Description of Value Added Service History

5. Relationship Marketing for internal and external Customers

6. Service Profit Chain

10. Mailings at end of record disposal

11. CRM- Sophisticated Marketing in Vehicles

12. Training toward Service Recovery and Practices.