Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...Allocadia Software
Marketing is notorious for developing their plans in isolation. With increasing pressure to deliver business value, great marketing teams are laser focused on aligning their activities to corporate objectives and revenue targets.
In this webinar, we'll show you how best-run modern marketing organizations are able to align targets and drive growth while managing budgets within a few percent of target, and answer key questions like:
How are we planning our activities against our target? How can we ensure our marketing campaigns, programs and tactics are aligned with revenue growth?
Watch this webinar and learn:
- 5 best practices in marketing planning used by best-in-class enterprise organizations
- How you can build marketing plans aligned to business objectives and global campaign initiatives
- How you can measure the impact of marketing investments, and reallocate spend to high performing programs (including what-if scenario plans to determine investment priorities)
Plan to win: 5 success tips for better quotasAnaplan
Did you know that 50% of organizations create between 5-10 iterations of their sales quotas before they are assigned? Get the process right and plan to win with these five tips for better sales quotas.
Learn more by visiting www.anaplan.com
Like Anaplan on Facebook: https://www.facebook.com/anaplan
Follow Anaplan on Twitter: https://twitter.com/anaplan
Follow Anaplan on LinkedIn: https://www.linkedin.com/company/anaplan
Like Anaplan on Google+: https://plus.google.com/+AnaplanInc/posts
Follow Anaplan on our YouTube channel: http://www.youtube.com/c/AnaplanInc
Introduction Blackwater Tech Microsoft 365 ERP v1.1Julian Samuels
We integrate or create tailored content-driven solutions as a website stand-alone or integrated within Oracle, SAP, Microsoft Dynamics
365, ERP and CRM platforms, e-Commerce platforms, or even App Development adoption to facilitate a roadmap of incorporating omni-
channel marketing strategies in order to optimize your lead pipeline development and client's digital experience to channel KPI targeted successes using the best in breed UK subject matter experts.
This document summarizes a presentation on account planning in Salesforce. It discusses what account planning is, focusing on key customer accounts and understanding the customer's business challenges. It also covers establishing a cadence for account planning, tracking progress, and the role of coaching. The goal of account planning is to create value for both the customer and vendor within the customer's organization by gaining insights into the customer's business and aligning the vendor's solutions to their needs and initiatives.
Marketing Operations teams play a critical role in building alignment across teams, processes and programs in the marketing organization. They manage everything from improving operational efficiencies to streamlining technologies and reporting on analytics to the CMO. But, what does a Marketing Operations professional do all day?
Here are 8 pieces of advices from Marketing Operations professionals in the grind.
At Allocadia, we aim to help marketers be the leaders they need to be. To help us do this, we need to be thoughtful about the team we build and how we all work together. This includes how we work with our customers, partners, and any Allocadia stakeholder. To rally behind this mission, we are guided by these core values at the heart of Allocadia Culture: #RunTogether, #RunToWin, #RunSmart, #RunCreatively, and #RunHealthy. It's all here in our Culture Code!
What Your Prospect Wants from Your Sales ProcessSales Hacker
What You'll Learn:
- Align product, customer success, and sales to match expectations to delivery.
- Communicate the reality of an implementation process.
- Optimize legal resources to build momentum for a smooth negotiation process.
- Lessons from frustrated customers who were promised more than they got—and what they want to hear from future sales teams.
This document discusses how sales managers can use data and insights to improve sales performance. It notes that sales managers are under pressure to meet goals while coaching their team and increasing productivity. A quote is provided that says sales performance management tools make the sales pipeline transparent, allowing managers to anticipate risks and opportunities to improve customer experience and revenue. The document suggests sales managers need a cadence to understand what's happening in their business on a daily, weekly, monthly, and quarterly basis. It promotes a sales performance tool that provides real-time insights and coaching without needing analytics to help managers crush their quarterly goals.
Allocadia Webinar: Win the Race for Marketing Planning Success: 5 Best Practi...Allocadia Software
Marketing is notorious for developing their plans in isolation. With increasing pressure to deliver business value, great marketing teams are laser focused on aligning their activities to corporate objectives and revenue targets.
In this webinar, we'll show you how best-run modern marketing organizations are able to align targets and drive growth while managing budgets within a few percent of target, and answer key questions like:
How are we planning our activities against our target? How can we ensure our marketing campaigns, programs and tactics are aligned with revenue growth?
Watch this webinar and learn:
- 5 best practices in marketing planning used by best-in-class enterprise organizations
- How you can build marketing plans aligned to business objectives and global campaign initiatives
- How you can measure the impact of marketing investments, and reallocate spend to high performing programs (including what-if scenario plans to determine investment priorities)
Plan to win: 5 success tips for better quotasAnaplan
Did you know that 50% of organizations create between 5-10 iterations of their sales quotas before they are assigned? Get the process right and plan to win with these five tips for better sales quotas.
Learn more by visiting www.anaplan.com
Like Anaplan on Facebook: https://www.facebook.com/anaplan
Follow Anaplan on Twitter: https://twitter.com/anaplan
Follow Anaplan on LinkedIn: https://www.linkedin.com/company/anaplan
Like Anaplan on Google+: https://plus.google.com/+AnaplanInc/posts
Follow Anaplan on our YouTube channel: http://www.youtube.com/c/AnaplanInc
Introduction Blackwater Tech Microsoft 365 ERP v1.1Julian Samuels
We integrate or create tailored content-driven solutions as a website stand-alone or integrated within Oracle, SAP, Microsoft Dynamics
365, ERP and CRM platforms, e-Commerce platforms, or even App Development adoption to facilitate a roadmap of incorporating omni-
channel marketing strategies in order to optimize your lead pipeline development and client's digital experience to channel KPI targeted successes using the best in breed UK subject matter experts.
This document summarizes a presentation on account planning in Salesforce. It discusses what account planning is, focusing on key customer accounts and understanding the customer's business challenges. It also covers establishing a cadence for account planning, tracking progress, and the role of coaching. The goal of account planning is to create value for both the customer and vendor within the customer's organization by gaining insights into the customer's business and aligning the vendor's solutions to their needs and initiatives.
Marketing Operations teams play a critical role in building alignment across teams, processes and programs in the marketing organization. They manage everything from improving operational efficiencies to streamlining technologies and reporting on analytics to the CMO. But, what does a Marketing Operations professional do all day?
Here are 8 pieces of advices from Marketing Operations professionals in the grind.
At Allocadia, we aim to help marketers be the leaders they need to be. To help us do this, we need to be thoughtful about the team we build and how we all work together. This includes how we work with our customers, partners, and any Allocadia stakeholder. To rally behind this mission, we are guided by these core values at the heart of Allocadia Culture: #RunTogether, #RunToWin, #RunSmart, #RunCreatively, and #RunHealthy. It's all here in our Culture Code!
What Your Prospect Wants from Your Sales ProcessSales Hacker
What You'll Learn:
- Align product, customer success, and sales to match expectations to delivery.
- Communicate the reality of an implementation process.
- Optimize legal resources to build momentum for a smooth negotiation process.
- Lessons from frustrated customers who were promised more than they got—and what they want to hear from future sales teams.
This document discusses how sales managers can use data and insights to improve sales performance. It notes that sales managers are under pressure to meet goals while coaching their team and increasing productivity. A quote is provided that says sales performance management tools make the sales pipeline transparent, allowing managers to anticipate risks and opportunities to improve customer experience and revenue. The document suggests sales managers need a cadence to understand what's happening in their business on a daily, weekly, monthly, and quarterly basis. It promotes a sales performance tool that provides real-time insights and coaching without needing analytics to help managers crush their quarterly goals.
Account Based Marketing and Account Planning - Better TogetherAltify
The document discusses aligning account-based marketing (ABM) and account planning. It provides definitions of ABM and notes the benefits for salespeople. Survey results show ABM delivers higher ROI than other initiatives for many companies. However, ABM is not fully integrated with account planning processes for most companies. The document advocates aligning activities between marketing and sales such as account intelligence gathering, value proposition development, and integrated campaign planning. It also stresses evaluating ABM results and updating plans continuously.
Two Enterprise-Level Skills to Help Sales Reps Close Bigger: Selling Solution...Sales Hacker
What You'll Learn:
- How to sell solutions to executives and CEOs
- What it means to “project manage a deal to close”
- How to develop project management skills to help you and your team become more strategically minded
- How these skills will help you 2x any deal
This document summarizes a methodology for developing targeted account selling strategies. It outlines seven steps in the process: 1) Assessing the opportunity, 2) Setting a competitive strategy, 3) Identifying key players, 4) Defining a relationship strategy, 5) Turning ideas into actions, 6) Testing and improving the plan, and 7) Implementing the process. It then describes various competitive strategies such as frontal, flanking, fragment, defend, and develop strategies. The purpose is to provide a structured approach to analyzing sales opportunities and communicating unique business value to increase the likelihood of winning deals.
Webinar | Bridging the Buyer / Seller Credibility GapAltify
Here’s the problem …
Buyers tell us that most sales professionals (64%) don’t understand their business.
Many sellers say that the materials they get from marketing don’t help build credibility during the first sales call.
Marketing leaders suggest that maybe sellers don’t use the materials that they provide in the right way.
Here’s the result ...
Buyers get frustrated, and sellers lose deals.
This is not just a sales and marketing alignment problem; it is a customer alignment problem. How can we help salespeople connect their solutions with the customers’ business problems? Without that connection, sellers lack credibility and lose deals.
Join us as we will dig into this deal-killing issue.
We will show you how to accelerate the salesperson’s experience in the customer’s business, and share the most relevant insights and sales messages; advancing their credibility, and advancing the deal.
We will also demonstrate Dealmaker Align, part of our Smart Sales Transformation suite, and the solution for bridging the buyer / seller credibility gap and resolving the sales and marketing alignment problem.
Sales Engagement solutions are quickly becoming the way sales teams manage their sales process to close more sales, generate more revenue, and improve customer relationships. While they aren’t replacing CRMs, many SDRs now operate out of Sales Engagement platforms as their primary System of Engagement. This vendor-neutral session discusses the benefits and value proposition of Sales Engagement Platforms, along with tips on evaluating and implementing these platforms.
Webinar | Zero to Account Plan in 6 Contact HoursAltify
The likelihood of winning business in an existing customer is 60-70% compared to 5-20% for new customers (source: Marketing Metrics). Yet when it comes to Account Planning, if we’re being honest, we often treat it as a chore to be avoided. Or, addressed once a year and then shelved until the following year.
Billy Martin, Account Planning Evangelist and Senior Manager, Marketing Cloud at Salesforce, has seen serious return from a rigorous account planning structure. He’s willing to share key learnings including how to make Account Planning a natural part of a sales organization’s rhythm on a consistent path to maximizing revenue in Key Accounts. And how to go from Zero to Account Plan in six contact hours.
Joining Billy is The TAS Group’s VP of Strategic Alliances, Mark Handron. Mark has been working hand-in-glove with Salesforce to roll out their Account Planning initiative worldwide.
Watch this and gain insight to key takeaways to maximize revenue in your key accounts.
Allocadia Webinar - How Pitney Bowes Got to Marketing ROI by Starting with th...Allocadia Software
Every year, a top priority for marketers is the ability to measure ROI, but the reality is very few marketing organizations actually produce quality ROI insights. Creating valuable advanced measurements is hard.
This webinar covered how Pitney Bowes, a $3.5B global company, leveraged technology to take control of their marketing investments and gain the confidence of their finance department. They then successfully married investments and returns to create three layers of ROI insights across their entire marketing organization.
Allison Smith Terrey, Vice President of Marketing Operations & Analytics, and Anna Alexander, Manager of Marketing Budget Systems, walk you through the story of how savvy choices around technology and data and gaining executive buy-in helped transform corporate marketing operations into a trusted advisor across the company.
Marketing Technology for the Rest of Us: Run Marketing So You Can Do More Mar...Allocadia Software
This document discusses how marketers now need to both "do marketing" by creating engaging customer experiences, and "run marketing" by managing budgets, analytics, and optimization. It has become difficult for marketers to do both due to the large number of marketing technologies available and their focus on either front-end customer experiences or back-end operations. The document advocates for a marketing performance management solution that can help different teams within marketing, like CMOs, operations, field marketing and finance, to better "run marketing" by gaining insights, aligning plans, and improving visibility into spending so they can spend more time and money on effective customer-facing marketing. It shares success stories of companies seeing benefits from such a solution in building confidence
Sales managers face pressures to meet ambitious goals while hiring and retaining talent. They must focus on forecasting outcomes, coaching their team, and reporting performance to executives. To maximize sales velocity, great sales managers establish cadences to manage their business at an everyday, weekly, monthly, and quarterly level. This includes understanding key performance indicators, identifying pipeline and forecast risks to avoid surprises, and using quarterly business reviews to plan improvements based on prior performance. New technologies promise to provide real-time insights and guidance to help crush quotas through enhanced visibility into forecasts, pipelines, and team results.
Blended learning combines online and in-person instruction, reducing costs while providing flexibility. It works by scheduling online meetings that students can easily join from anywhere using their computer or mobile device to view presentations, chat, speak, and record the session. The methodology involves understanding the organization, customers, market and competitors through measuring key factors, developing a strategy to innovate and rebrand, and taking action through coaching and new procedures and advertising.
Top10 Sales Transformation Keys to SuccessDSG Consulting
We’ve watched hundreds of B2B organizations succeed as well as fail at Sales Transformation. Sales Transformation cannot happen in organizations where leaders underestimate the level of change required or underinvest in Sales. Here’s our Top 10 list of how to get change management with Sales Enablement right.
The Science of Sales – End to End Process Readiness Frameworkamber-javaid
The document outlines a framework for mapping out an end-to-end sales process. It involves 10 steps to map out core selling motions, sales process pillars, key stakeholders, and processes/tools that support each stage from prospecting to retaining customers. The goal is to have a comprehensive and interconnected map of the entire sales cycle from lead generation to renewals.
Operating in a Non-Operations Driven Teamamber-javaid
This document discusses operating in a non-operations driven marketing team and provides actionable steps to implement an agile approach. It recommends (1) forming smaller cross-functional teams, (2) rotating project managers to share skills and identify gaps, and (3) using daily stand-ups for quick decision making and efficient communication. The document also suggests expanding the team outside of marketing, centralizing data and knowledge sharing, and selecting collaborative tools to support transparency and workflow.
Optimize Rebate Strategies to Accelerate RevenueApttus
Do you include rebate programs in your quoting, pricing and/or discounting processes? If not, you may be missing an opportunity to maximize your rebate ROI. Rebates are often considered a separate activity owned by marketing or channel sales, but there is power in incorporating them into a more comprehensive strategy, execution and communication. Attend this session to learn how to develop rebate programs that drive real business results.
Don’t miss this unique opportunity to hear from industry leaders as they discuss how connected, data-driven planning is helping them make better business decisions. You’ll also get the chance to meet the folks who design Anaplan products, ask your toughest questions, and swap stories with fellow Anaplanners facing the same challenges as you.
Webinar | Fail Early, Win More. The Strategy Behind Opportunity ManagementAltify
This document discusses opportunity management strategies to increase sales velocity. It suggests focusing on early qualification of opportunities to avoid working deals that should be avoided. Political mapping is presented as a way to assess whether a deal can be won by understanding who the key players and influencers are. Building a customer insight map is also presented as a way to align a company's solutions with a customer's goals, pressures and initiatives to increase the chances of winning deals. The presentation aims to help salespeople work the right opportunities, access the right people and position solutions effectively.
Sales Operations as the Change Agent of the Sales OrganizationApttus
Modern sales operations professionals manage more than tactical operations. They are the change agents of the sales organization, serving vital, strategic roles in organizational restructuring, compensation roll-outs, system deployments and more. Attend this session to learn how leading organizations have leveraged technology to better enable change management in constantly evolving sales organizations and enhance adoption of sales solutions.
Sales Webinar | Time is Not Your Friend - Reduce Sales Cycle LengthAltify
Time is never your friend in Sales. If a Deal is not going forward it is probably going backwards but how do you keep the deal moving forwards and quickly without chasing the customer and driving them away? One of the levers in the Sales Velocity Equation is the length of your Average Sales cycle. In this Webinar we will show how the Combination of Methodology, process and software can help you predict the future to delight the customer with focused activity and impress your manager with quicker, surer wins.
The document provides guidance on using opportunity management to win more deals. It discusses qualifying opportunities, political mapping, understanding customer priorities, and creating an insight map. The webinar aims to help participants increase sales velocity by focusing on the most qualified opportunities and understanding customers' goals, pressures, initiatives and obstacles. It emphasizes the importance of continuous, evidence-based qualification and assessing cultural and political fit to determine which deals are most likely to succeed.
There are 8 developmental stages of writing that children progress through: 1) scribbling, 2) letter-like symbols, 3) strings of letters, 4) beginning sounds emerge, 5) consonants represent words, 6) initial, medial and final sounds, 7) transitional phrases, and 8) standard spelling. Each stage builds on the previous as children's understanding of letters, sounds, and spelling conventions develop. They progress from random scribbles to writing most words correctly with standard spelling.
A brief overview of the history of writing - who invented the first writing system, where and for what purpose. From Mesapotamia tax records to modern-day emoticons and txt spk : )
Account Based Marketing and Account Planning - Better TogetherAltify
The document discusses aligning account-based marketing (ABM) and account planning. It provides definitions of ABM and notes the benefits for salespeople. Survey results show ABM delivers higher ROI than other initiatives for many companies. However, ABM is not fully integrated with account planning processes for most companies. The document advocates aligning activities between marketing and sales such as account intelligence gathering, value proposition development, and integrated campaign planning. It also stresses evaluating ABM results and updating plans continuously.
Two Enterprise-Level Skills to Help Sales Reps Close Bigger: Selling Solution...Sales Hacker
What You'll Learn:
- How to sell solutions to executives and CEOs
- What it means to “project manage a deal to close”
- How to develop project management skills to help you and your team become more strategically minded
- How these skills will help you 2x any deal
This document summarizes a methodology for developing targeted account selling strategies. It outlines seven steps in the process: 1) Assessing the opportunity, 2) Setting a competitive strategy, 3) Identifying key players, 4) Defining a relationship strategy, 5) Turning ideas into actions, 6) Testing and improving the plan, and 7) Implementing the process. It then describes various competitive strategies such as frontal, flanking, fragment, defend, and develop strategies. The purpose is to provide a structured approach to analyzing sales opportunities and communicating unique business value to increase the likelihood of winning deals.
Webinar | Bridging the Buyer / Seller Credibility GapAltify
Here’s the problem …
Buyers tell us that most sales professionals (64%) don’t understand their business.
Many sellers say that the materials they get from marketing don’t help build credibility during the first sales call.
Marketing leaders suggest that maybe sellers don’t use the materials that they provide in the right way.
Here’s the result ...
Buyers get frustrated, and sellers lose deals.
This is not just a sales and marketing alignment problem; it is a customer alignment problem. How can we help salespeople connect their solutions with the customers’ business problems? Without that connection, sellers lack credibility and lose deals.
Join us as we will dig into this deal-killing issue.
We will show you how to accelerate the salesperson’s experience in the customer’s business, and share the most relevant insights and sales messages; advancing their credibility, and advancing the deal.
We will also demonstrate Dealmaker Align, part of our Smart Sales Transformation suite, and the solution for bridging the buyer / seller credibility gap and resolving the sales and marketing alignment problem.
Sales Engagement solutions are quickly becoming the way sales teams manage their sales process to close more sales, generate more revenue, and improve customer relationships. While they aren’t replacing CRMs, many SDRs now operate out of Sales Engagement platforms as their primary System of Engagement. This vendor-neutral session discusses the benefits and value proposition of Sales Engagement Platforms, along with tips on evaluating and implementing these platforms.
Webinar | Zero to Account Plan in 6 Contact HoursAltify
The likelihood of winning business in an existing customer is 60-70% compared to 5-20% for new customers (source: Marketing Metrics). Yet when it comes to Account Planning, if we’re being honest, we often treat it as a chore to be avoided. Or, addressed once a year and then shelved until the following year.
Billy Martin, Account Planning Evangelist and Senior Manager, Marketing Cloud at Salesforce, has seen serious return from a rigorous account planning structure. He’s willing to share key learnings including how to make Account Planning a natural part of a sales organization’s rhythm on a consistent path to maximizing revenue in Key Accounts. And how to go from Zero to Account Plan in six contact hours.
Joining Billy is The TAS Group’s VP of Strategic Alliances, Mark Handron. Mark has been working hand-in-glove with Salesforce to roll out their Account Planning initiative worldwide.
Watch this and gain insight to key takeaways to maximize revenue in your key accounts.
Allocadia Webinar - How Pitney Bowes Got to Marketing ROI by Starting with th...Allocadia Software
Every year, a top priority for marketers is the ability to measure ROI, but the reality is very few marketing organizations actually produce quality ROI insights. Creating valuable advanced measurements is hard.
This webinar covered how Pitney Bowes, a $3.5B global company, leveraged technology to take control of their marketing investments and gain the confidence of their finance department. They then successfully married investments and returns to create three layers of ROI insights across their entire marketing organization.
Allison Smith Terrey, Vice President of Marketing Operations & Analytics, and Anna Alexander, Manager of Marketing Budget Systems, walk you through the story of how savvy choices around technology and data and gaining executive buy-in helped transform corporate marketing operations into a trusted advisor across the company.
Marketing Technology for the Rest of Us: Run Marketing So You Can Do More Mar...Allocadia Software
This document discusses how marketers now need to both "do marketing" by creating engaging customer experiences, and "run marketing" by managing budgets, analytics, and optimization. It has become difficult for marketers to do both due to the large number of marketing technologies available and their focus on either front-end customer experiences or back-end operations. The document advocates for a marketing performance management solution that can help different teams within marketing, like CMOs, operations, field marketing and finance, to better "run marketing" by gaining insights, aligning plans, and improving visibility into spending so they can spend more time and money on effective customer-facing marketing. It shares success stories of companies seeing benefits from such a solution in building confidence
Sales managers face pressures to meet ambitious goals while hiring and retaining talent. They must focus on forecasting outcomes, coaching their team, and reporting performance to executives. To maximize sales velocity, great sales managers establish cadences to manage their business at an everyday, weekly, monthly, and quarterly level. This includes understanding key performance indicators, identifying pipeline and forecast risks to avoid surprises, and using quarterly business reviews to plan improvements based on prior performance. New technologies promise to provide real-time insights and guidance to help crush quotas through enhanced visibility into forecasts, pipelines, and team results.
Blended learning combines online and in-person instruction, reducing costs while providing flexibility. It works by scheduling online meetings that students can easily join from anywhere using their computer or mobile device to view presentations, chat, speak, and record the session. The methodology involves understanding the organization, customers, market and competitors through measuring key factors, developing a strategy to innovate and rebrand, and taking action through coaching and new procedures and advertising.
Top10 Sales Transformation Keys to SuccessDSG Consulting
We’ve watched hundreds of B2B organizations succeed as well as fail at Sales Transformation. Sales Transformation cannot happen in organizations where leaders underestimate the level of change required or underinvest in Sales. Here’s our Top 10 list of how to get change management with Sales Enablement right.
The Science of Sales – End to End Process Readiness Frameworkamber-javaid
The document outlines a framework for mapping out an end-to-end sales process. It involves 10 steps to map out core selling motions, sales process pillars, key stakeholders, and processes/tools that support each stage from prospecting to retaining customers. The goal is to have a comprehensive and interconnected map of the entire sales cycle from lead generation to renewals.
Operating in a Non-Operations Driven Teamamber-javaid
This document discusses operating in a non-operations driven marketing team and provides actionable steps to implement an agile approach. It recommends (1) forming smaller cross-functional teams, (2) rotating project managers to share skills and identify gaps, and (3) using daily stand-ups for quick decision making and efficient communication. The document also suggests expanding the team outside of marketing, centralizing data and knowledge sharing, and selecting collaborative tools to support transparency and workflow.
Optimize Rebate Strategies to Accelerate RevenueApttus
Do you include rebate programs in your quoting, pricing and/or discounting processes? If not, you may be missing an opportunity to maximize your rebate ROI. Rebates are often considered a separate activity owned by marketing or channel sales, but there is power in incorporating them into a more comprehensive strategy, execution and communication. Attend this session to learn how to develop rebate programs that drive real business results.
Don’t miss this unique opportunity to hear from industry leaders as they discuss how connected, data-driven planning is helping them make better business decisions. You’ll also get the chance to meet the folks who design Anaplan products, ask your toughest questions, and swap stories with fellow Anaplanners facing the same challenges as you.
Webinar | Fail Early, Win More. The Strategy Behind Opportunity ManagementAltify
This document discusses opportunity management strategies to increase sales velocity. It suggests focusing on early qualification of opportunities to avoid working deals that should be avoided. Political mapping is presented as a way to assess whether a deal can be won by understanding who the key players and influencers are. Building a customer insight map is also presented as a way to align a company's solutions with a customer's goals, pressures and initiatives to increase the chances of winning deals. The presentation aims to help salespeople work the right opportunities, access the right people and position solutions effectively.
Sales Operations as the Change Agent of the Sales OrganizationApttus
Modern sales operations professionals manage more than tactical operations. They are the change agents of the sales organization, serving vital, strategic roles in organizational restructuring, compensation roll-outs, system deployments and more. Attend this session to learn how leading organizations have leveraged technology to better enable change management in constantly evolving sales organizations and enhance adoption of sales solutions.
Sales Webinar | Time is Not Your Friend - Reduce Sales Cycle LengthAltify
Time is never your friend in Sales. If a Deal is not going forward it is probably going backwards but how do you keep the deal moving forwards and quickly without chasing the customer and driving them away? One of the levers in the Sales Velocity Equation is the length of your Average Sales cycle. In this Webinar we will show how the Combination of Methodology, process and software can help you predict the future to delight the customer with focused activity and impress your manager with quicker, surer wins.
The document provides guidance on using opportunity management to win more deals. It discusses qualifying opportunities, political mapping, understanding customer priorities, and creating an insight map. The webinar aims to help participants increase sales velocity by focusing on the most qualified opportunities and understanding customers' goals, pressures, initiatives and obstacles. It emphasizes the importance of continuous, evidence-based qualification and assessing cultural and political fit to determine which deals are most likely to succeed.
There are 8 developmental stages of writing that children progress through: 1) scribbling, 2) letter-like symbols, 3) strings of letters, 4) beginning sounds emerge, 5) consonants represent words, 6) initial, medial and final sounds, 7) transitional phrases, and 8) standard spelling. Each stage builds on the previous as children's understanding of letters, sounds, and spelling conventions develop. They progress from random scribbles to writing most words correctly with standard spelling.
A brief overview of the history of writing - who invented the first writing system, where and for what purpose. From Mesapotamia tax records to modern-day emoticons and txt spk : )
The document discusses the development of writing systems from early pictographs and ideograms to modern alphabets. It traces the evolution of some of the earliest writing found in Mesopotamia in the 4th millennium BC in the form of pictographs on clay tablets. Over time, these early symbols became standardized into proto-writing systems and eventually into the logographic cuneiform script used by Sumerians and Akkadians. The document also examines other ancient writing systems including Egyptian hieroglyphs and the Phoenician alphabet, considered the first fully developed syllabic system.
The document outlines the typical stages of writing development in children, starting from preliterate drawing and scribbling, progressing to using letter-like forms and random letters, then transitional writing using invented spelling, and finally conventional spelling as fluency is achieved.
The 25 Must-Read Content Marketing Presentations of 2013David Laubner
2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more),
Please let me know of any corrections or missed presentations that should be here.
This document provides a history of writing, beginning with early cave paintings over 30,000 years ago. Around 4100-3800 BCE, tokens began to represent records of land and cattle in Mesopotamia, marking the beginnings of a written language. The Sumerians in Mesopotamia developed one of the earliest writing systems around 3,000 BCE using pictographs inscribed in clay that eventually became the cuneiform script. They kept records and developed laws, calendars, and the first city-states. Egyptian hieroglyphs also emerged around 3100 BCE as pictures that represented sounds. Semitic peoples adopted Sumerian signs, while the Phoenician alphabet influenced Greek and ultimately Latin and Cyrillic
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
A presentation originally created in 2006, and updated in 2014 with 8 NEW SLIDES and tips on how to promote, market and distribute your content marketing online.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
The document provides guidance on creating effective sales compensation plans, outlining a process for analyzing past plan performance, designing new plans aligned with company strategy, modeling costs, documenting the plans, and rolling out and implementing the new plans. It promotes the Makana Motivator software for automating sales compensation planning and payments. The presentation emphasizes establishing clear and measurable goals, balancing incentives between individual and team performance, and providing motivational plan documents.
What's an ABM Solution Really Worth? Understanding the Total Economic Impact ...Demandbase
What’s an ABM solution really worth? Find out using Forrester’s Total Economic Impact™️ framework, and learn how to apply it to your own organization.
Join Demandbase’s VP of Product Marketing, Jackie Palmer, alongside guest speaker and Forrester consultant, Amy Harrison, as they share the financial and business impact interviewed customers realized by using Demandbase as their Go-To-Market solution. Demandbase customer, Suzzette Giron, Senior ABM Specialist at Achievers, shares her team’s experience and outcomes as well.
Hear more real customer stories and learn the details of the commissioned Total Economic Impact study conducted by Forrester Consulting on behalf of Demandbase.
The document discusses PPC optimization and introduces the WebTrends Ad Director solution, describing how automated systems can more effectively optimize large search advertising campaigns through statistical modeling and machine learning compared to manual or rules-based bid management. Case studies are presented showing how WebTrends Ad Director increased conversions, revenues, and other metrics for customers in lead generation and ecommerce. SEM managers are advised to focus on strategic functions like keyword expansion while letting machines handle optimization.
This document provides an overview of WebTrends Ad Director, an automated system for optimizing pay-per-click (PPC) campaigns. It discusses the problems with traditional rule-based bid management tools and outlines how WebTrends Ad Director uses statistical modeling and machine learning to optimize bids across many campaign elements. Case studies show the system increased revenues and conversions for customers while reducing costs compared to manual optimization. The document argues SEM managers should focus on strategic functions while letting automated systems optimize routine tasks.
How We Do It: Proven Website Personalization StrategiesOptimizely
Join us to learn the strategy behind Optimizely’s own personalization and experimentation program. You’ll leave with insights and tactical examples you can implement right away.
In this webinar you’ll learn:
- Why it’s important to incorporate experimentation into your personalization program to avoid common personalization pitfalls
- What metrics you should track to prove funnel impact and website engagement
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2. About Makana Solutions
“the most innovative product I’ve seen
lately…they really understand how
people design plans and work.”
James Hollincheck Research VP
“Plan design is a key element of
effective sales compensation, which
drives sales behavior. Salesforce users
“We believe CEO Cobb's significant knowledge can take advantage of a dedicated sales
of and insight into the sales compensation comp planning solution via the
industry….will help land Makana Solutions a AppExchange with Makana Motivator.”
solid position in the expanding market.”
George Hu, CMO
Judy Hodges, Research Analyst
3. Create Great Sales Comp
Create Great Plans Planning to Payment
• See the big picture • Create Great Plans
• Access built-in best practice • Calculate payments
• Anticipate incentive costs • Share commission statements
and management reports
• Generate graphical plan
documents
5. Makana Solutions, Inc.
Brilliant plans
energize the
team to achieve
the strategy.
Makana
Motivator helps
companies
build brilliant
plans quickly.
6. Welcome to the Webinar
Speakers today:
Linda Stillwater, HR Manager
AutoSmart America
Teanna Spence, Compensation Director
Makana Solutions
7. AutoSmart America
• http://www.autosmartamerica.com/
• Smarter Choices for Cars and Credit
• Locations in Detroit, Michigan
• Great reputation built on relationship
of sales people
8. AutoSmart Economic Challenges
• Economic Challenge
o Detroit, MI: 2008
o Auto Industry Hub
o Unmotivated Teams
o Decreasing Revenues
9. Detroit Status
• Unemployment Rate: 10.6% (Dec 2008)
• +3.2% over Dec 2007
• 1 in 3 Detroiters is in Poverty
• 4000 Independent Auto Dealers
nationwide closed in 2008
11. AutoSmart Payment Challenges
• Paying
• Confusion over commission payments
• Had 2 people in payroll working on
payments every month
12. Let the Search Begin…
• Found Makana through a Google search
– easy plans
– clear communication
– motivate team
– inexpensive solution
13. Why Makana?
• What used to take 2-5 days now takes
hours
• Easy to Communicate with Graphs
• Individual plans are easy to create
• Payment process takes 1/8 the amount
of time
14. Results
• Saved 3 days a month on payroll
• More motivated team
• Easy to compare two different plans
around year- end
• Easy to forecast cost of compensation
• Providing more clear goal to focus on
15. Poll Question
• How do you plan to change sales comp
this year?
– Compensate on profitability vs. revenue
– Drive sales in new markets
– Motivate higher sales productivity
– No changes to plans
16. Poll results
How do you plan to change sales comp
this year?
Changing Compensate on
Compensation Profitability vs.
Mix Revenue
46% 38%
No changes
Improve Sales
planned
Productivity,
15%
46%
Drive Sales in
New Markets
31%
17. Aligning Strategy and Behavior- Demo
• Strategy
– Target the right points to achieve results
• Measurement
– Clear Plan Documentation
– Communicate expectations with Plans
• Administration
– Faster payments of plans
– Rep Portal
18. Follow up
Makana Motivator Additional Information
• More Best Practices
• Planning
– Sample plans
– Motivator Express
– Sample reports
– $19/month – Webinars
• Planning to Payment – Surveys
– www.makanasolutions.com/resources
– Motivator Pro
– $29/month per payee
– Request an online
demonstration
– info@makanasolutions.com
– (877) 881-0001