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The Essential Strategy for Effective Content Delivery
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Beth Powell
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All the concepts presented at Authentic Public Speaking on 2/11/16 at InnerSpace.
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The Essential Strategy for Effective Content Delivery
1.
The%Strategy% CONTENT% DELIVERY% STATE% PREPARATION%
2.
Prepara=on%–%Avoid%the%Big%Three% Too%Much%Informa=on%1# 2# 3# Not%Relevant% No%Point%
3.
4.
The%Strategy% CONTENT% DELIVERY% STATE% PREPARATION%
ARCHITECTURE%
5.
Architecture%% Beginning% Middle% End% TIME% ENGAGEMENT% RAMP#
POINTS#OF#DISCOVERY# DESSERT# • 7%Seconds% • You:I%(5:1)% • “Imagine”% • Historical%Anecdote% • Confession% • Story%(Where?%% %%%%%%%%When?%Who?)% 1%%%%%2%%%%%3% • Story% • Anecdote% • Image% • Metaphor% • Reincorporate% • EMOTION% Source:%As#We#Speak#by%Peter%Meyers%
6.
Architecture%–%Tie%to%Prepara=on%% Beginning% Middle% End% TIME% ENGAGEMENT% RAMP#
POINTS#OF#DISCOVERY# DESSERT# 1%%%%%2%%%%%3% (RELEVANCE)% (NEED%TO%KNOW)% (NEED%TO%FEEL)% Source:%As#We#Speak#by%Peter%Meyers%
7.
The%Strategy% CONTENT% DELIVERY% STATE% PREPARATION%
ARCHITECTURE% VOICE%
8.
Voice% PITCH% VOLUME% TEMPO%
9.
Voice% PAUSE% Communica=on%occurs%in%the%silence.%Use%the%pause.%
10.
The%Strategy% CONTENT% DELIVERY% STATE% PREPARATION%
ARCHITECTURE% VOICE% BODY%
11.
Body% Allow%your%natural# expressions#to%come%through.% 1# 2# 3# Have%connected%conversa=ons.% Start%in%heroic#neutral.%
12.
The%Strategy% CONTENT% DELIVERY% STATE% PREPARATION%
ARCHITECTURE% VOICE% BODY% MOTION%
13.
The%Strategy% CONTENT% DELIVERY% STATE% PREPARATION%
ARCHITECTURE% VOICE% BODY% MOTION% BELIEFS%
14.
Beliefs% What#are#you#saying#inside#your# head#that#makes#you#unnatural#in# the#spotlight?# a) #…before#you#go#out#to#speak# b) #…while#speaking# c) …aCer#you’re#done#
15.
Beliefs%–%Over%Dinner% What#new#belief#can#I#choose?#
16.
RAMP%it%up!% Beginning% Middle% End% TIME% ENGAGEMENT% RAMP#
POINTS#OF#DISCOVERY# DESSERT# • 7%Seconds% • You:I%(5:1)% • “Imagine”% • Historical%Anecdote% • Confession% • Story%(Where?%% %%%%%%%%When?%Who?)% 1%%%%%2%%%%%3% • Story% • Anecdote% • Image% • Metaphor% • Reincorporate% • EMOTION%
17.
Our%Strategy% CONTENT% DELIVERY% STATE% PREPARATION%
ARCHITECTURE% VOICE% BODY% MOTION% BELIEFS%
18.
About%Me% Michael#Terrell# Leadership%and%Execu=ve%Coach% Managing%Partner,%Terrell%Leadership%Group% www.terrellleadership.com% @michaelterrell%
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