One Day Your CEO Will Tweet Too

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The slides we used during the "One Day Your CEO Will Tweet Too" presentation at Social Media Camp during Social Media Week NYC 2011. Very brief as we kept it mostly Q&A.

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  • One Day Your CEO Will Tweet Too

    1. 1. one day your ceo will tweet too tessa horehled, senior strategist - digital innovation group @ engauge paul michaud, senior vice president - social media @ citi reach out. @tessa & @ehandnyc
    2. 2. what we’re going to talk about✦ shifting towards social✦ how to make the shift✦ lessons learned✦ guiding data✦ what’s next
    3. 3. quick case study
    4. 4. !"#$%&"$(%"()*+,-.( •  !"#"$%&(%)%*+%,$("*), )-.*/-0+1,(%+%(2*/-0+,$3(4, 5*.%6--7, •  84")$,*0,*99,:-(,$3%,;9".<, )*40.3, •  ;3*(%&,="$3,-$3%(,DEF,#"))"-0,(%+%(2*/-0+, >9%(*$-(,5*.%6--7,?*@%+, •  A3*0@%,.-0$%0$,6%:-(%1, &4("0@1,B,*C%(,$3%, .*#9*"@0,
    5. 5. good arguments

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