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How to Trust the Cloud

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The idea of moving key parts of your business into the cloud is scary. You lose control, visibility, and a neck to wring when something goes wrong. What does it take to make the leap? More important than the ROI and the many other benefits is the ability to trust the cloud. This presentation focuses n why that is, how to build that trust, what to look for when moving to the cloud.

Published in: Technology, Business
  • Back from giving this talk in Beijing. Got some very positive feedback, in spite of the fact that 80% of the people were Chinese and were listening to a real time translation, and that I had to use a badly converted PPT at the last second, which was missing the font and had entire words off the screen. Still, good times!
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  • im currently working on a presentation for them. i found it funny when i saw this template on here.
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  • @smcnyc I do, why do you ask?
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  • Lenny do you work for neustar?
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  • I don't want to know what's going on behind that server
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How to Trust the Cloud

  1. How to Trust the Cloud 03/25/10 Lenny Rachitsky R&D / Webmetrics/Neustar © Neustar Inc. / Proprietary and Confidential 1
  2. Trust
  3. Trust Cloud
  4. Rate the challenges/issues ascribed to the cloud Security 87.5% Performance 83.3% Availability 82.9% Worried on-demand will cost more 81% Lack of interoperability standards 80.2% Bringing back in-house may be difficult 79.8% Hard to integrate with in-house IT 76.8% Not enough major suppliers 76% 0% 33% 67% 100% Source: IDC Enterprise Panel, 3Q09
  5. Rate the challenges/issues ascribed to the cloud Lack of Security 87.5% Trust Performance 83.3% Availability 82.9% Worried on-demand will cost more 81% Lack of interoperability standards 80.2% Bringing back in-house may be difficult 79.8% Hard to integrate with in-house IT 76.8% Not enough major suppliers 76% 0% 33% 67% 100% Source: IDC Enterprise Panel, 3Q09
  6. Why?
  7. The Cloud is scary
  8. You lose control
  9. You lose visibility
  10. You lose a person to blame
  11. You need to trust the Cloud won’t vanish
  12. Is the Cloud worth it?
  13. Yes!
  14. #!!$(!*(#&"("#!!$(!$(!*" #!!$(!)(!+"("#!!$(!)(')" #!!$(!%(#!"("#!!$(!%(#%" #!!$(!&(!'"("#!!$(!&(!," #!!$(!+('#"("#!!$(!+('&" 2004 #!!$('!(#$"("#!!$('!(*!" #!!$('#(!)"("#!!$('#(''" #!!)(!'('%"("#!!)(!'(##" #!!)(!#(#,"("#!!)(!*(!)" #!!)(!$('!"("#!!)(!$('%" Text #!!)(!)(##"("#!!)(!)(#&" #!!)(!,(!*"("#!!)(!,(!+" #!!)(!&('$"("#!!)(!&(#!" 2005 #!!)(!+(#)"("#!!)('!(!'" #!!)(''(!%"("#!!)(''('#" #!!)('#('&"("#!!)('#(#$" #!!%(!'(#+"("#!!%(!#(!$" #!!%(!*('#"("#!!%(!*('&" #!!%(!$(#*"("#!!%(!$(#+" #!!%(!%(!$"("#!!%(!%('!" #!!%(!,('%"("#!!%(!,(##" #!!%(!&(#,"("#!!%(!+(!#" 2006 #!!%('!(!&"("#!!%('!('$" #!!%(''('+"("#!!%(''(#)" Source: http://www.google.com/insights/search/#q=%22Cloud%20computing%22&cmpt=q (@acroll) #!!%('#(*'"("#!!,(!'(!%" #!!,(!#(''"("#!!,(!#('," #!!,(!*(#)"("#!!,(!*(*'" #!!,(!)(!%"("#!!,(!)('#" #!!,(!%(',"("#!!,(!%(#*" #!!,(!,(#+"("#!!,(!&(!$" 2007 #!!,(!+(!+"("#!!,(!+(')" #!!,('!(#'"("#!!,('!(#," #!!,('#(!#"("#!!,('#(!&" #!!&(!'('*"("#!!&(!'('+" #!!&(!#(#$"("#!!&(!*(!'" #!!&(!$(!%"("#!!&(!$('#" #!!&(!)('&"("#!!&(!)(#$" #!!&(!%(#+"("#!!&(!,(!)" Interest in “cloud computing” #!!&(!&('!"("#!!&(!&('%" 2008 #!!&(!+(#'"("#!!&(!+(#," #!!&(''(!#"("#!!&(''(!&" #!!&('#('$"("#!!&('#(#!" (from alistair’s talk) #!!+(!'(#)"("#!!+(!'(*'" #!!+(!*(!&"("#!!+(!*('$" #!!+(!$('+"("#!!+(!$(#)" Graph of cloud growth #!!+(!)(*'"("#!!+(!%(!%" #!!+(!,('#"("#!!+(!,('&" 2009 #!!+(!&(#*"("#!!+(!&(#+" #!!+('!(!$"("#!!+('!('!" #!!+(''(')"("#!!+(''(#'" #!!+('#(#,"("#!'!(!'(!#" 2010 #!'!(!#(!,"("#!'!(!#('*"
  15. I.T. Spending - Today Cloud 5.7% Non-Cloud 94.3% Source: Piper Jaffe “The Future is in the Cloud” 2010, http://bit.ly/a0ro8W
  16. I.T. Spending - 5 years Cloud 13.7% Non-Cloud 86.3% Source: Piper Jaffe “The Future is in the Cloud” 2010, http://bit.ly/a0ro8W
  17. Value of Cloud Computing Services $160 billion $120 billion $80 billion $150.1 billion $40 billion $56.3 billion $0 billion 2009 2013 (Projected) Source: Gartner http://bit.ly/aQKb0G
  18. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Monthly payments 75.3% Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% 0% 33% 67% 100% Source: IDC Enterprise Panel, 3Q09
  19. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Cost Monthly payments 75.3% Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% 0% 33% 67% 100% Source: IDC Enterprise Panel, 3Q09
  20. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Cost Monthly payments 75.3% Agility Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% 0% 33% 67% 100% Source: IDC Enterprise Panel, 3Q09
  21. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Cost Monthly payments 75.3% Agility Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Architecture Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% 0% 33% 67% 100% Source: IDC Enterprise Panel, 3Q09
  22. Rate the benefits ascribed to the cloud Pay only for what you use 77.9% Easy/fast to deploy 77.7% Cost Monthly payments 75.3% Agility Encourages standard systems 68.5% Requires less in-house IT staff, costs 67% Architecture Always offers latest functionality 64.6% Sharing systems with partners simpler 63.9% Seems like the way of the future 54% Core 0% 33% Competencies 67% 100% Source: IDC Enterprise Panel, 3Q09
  23. Cost
  24. Key data center objectives for 2010 Cost is #1 Source: Symantec State of the Datecenter 2010
  25. Scaling with and without the Cloud Non-Cloud Cloud Load Jan Feb March Apr May June July Aug Sep Oct Nov Dec
  26. Scaling with and without the Cloud Non-Cloud Cloud Load 60 servers 45 servers 30 servers 15 servers 0 servers Jan Feb March Apr May June July Aug Sep Oct Nov Dec
  27. Scaling with and without the Cloud Non-Cloud Cloud Load 60 servers Wasted capacity 45 servers 30 servers 15 servers 0 servers Jan Feb March Apr May June July Aug Sep Oct Nov Dec
  28. Scaling with and without the Cloud Non-Cloud Cloud Load 60 servers Wasted capacity 45 servers 30 servers Under-capacity 15 servers 0 servers Jan Feb March Apr May June July Aug Sep Oct Nov Dec
  29. Scaling with and without the Cloud Non-Cloud Cloud Load 60 servers 45 servers 30 servers 15 servers 0 servers Jan Feb March Apr May June July Aug Sep Oct Nov Dec
  30. Agility
  31. Agile Software Development
  32. Architecture
  33. Servers Storage CDN Queue's Load balancing Database
  34. Core competencies
  35. The Cloud is Awesome! ...but can I trust it?
  36. Trust, but verify
  37. 4 Layers of Trust...
  38. Educate
  39. Monitor Educate
  40. Process Monitor Educate
  41. Failover Process Monitor Educate
  42. 1. Educate
  43. 1. Educate • Educate yourself, then others
  44. 1. Educate • Educate yourself, then others • Terms of Service
  45. “Enabling customers to ensure the confidentiality, integrity, and availability of their data is of the utmost importance to AWS, as is maintaining trust and confidence.” -- Amazon Web Services
  46. 1. Educate • Educate yourself, then others • Terms of Service • Reviews
  47. 1. Educate • Educate yourself, then others • Terms of Service • Reviews • Service Level Agreements (SLAs)
  48. Rackspace Amazon Uptime 100% 99.95% Timespan Current period “service year” Time-to-resolve 1 hour Not specified Credits 5% - 100% 10% Notification onus Customer Customer Window < 30 days < 30 days Source: http://www.thewhir.com/blog/Joshua_Beil/020110_Exploring_Cloud_SLAs_Amazon_vs_Rackspace
  49. Rackspace Amazon Uptime 100% 99.95% Timespan Current period “service year” Time-to-resolve 1 hour Not specified Credits 5% - 100% 10% Notification onus Customer Customer Window < 30 days < 30 days Source: http://www.thewhir.com/blog/Joshua_Beil/020110_Exploring_Cloud_SLAs_Amazon_vs_Rackspace
  50. 2. Monitor
  51. 2. Monitor • End-user monitoring
  52. 2. Monitor • End-user monitoring • Key transactions
  53. 2. Monitor • End-user monitoring • Key transactions • Infrastructure components
  54. 2. Monitor • End-user monitoring • Key transactions • Infrastructure components • Resource monitoring • CPU, memory, I/O, network usage, etc.
  55. 2. Monitor • End-user monitoring • Key transactions • Infrastructure components • Resource monitoring • CPU, memory, I/O, network usage, etc.
  56. 3. Process
  57. 3. Process • Training
  58. 3. Process • Training • Escalation processes
  59. 3. Process • Training • Escalation processes • Documentation
  60. Escalation Example Event Level 1 (NOC) Level 2 (Operations) Level 3 (Engineering)
  61. Escalation Example Event Level 1 (NOC) Level 2 (Operations) Level 3a (Engineering) Level 3b (Cloud support)
  62. 3. Process • Training • Escalation processes • Documentation • Automation
  63. 4. Failover
  64. 4. Failover • Backups
  65. 4. Failover • Backups • Drills
  66. 4. Failover • Backups • Drills • Inside the cloud
  67. 4. Failover • Backups • Drills • Inside the cloud • To another cloud
  68. 4. Failover • Backups • Drills • Inside the cloud • To another cloud • Locally
  69. To another Inside the cloud cloud Perfect? Locally
  70. 4. Failover • Backups • Drills • Inside the cloud • To another cloud • Locally • DNS
  71. Query: mysite.com DNS User Server Cloud #1
  72. Query: mysite.com DNS User Server Answer: 1.1.1.1 (Cloud #1) Cloud #1
  73. Query: mysite.com DNS User Server Answer: 1.1.1.1 (Cloud #1) Use Cloud #1 Cloud #1
  74. Query: mysite.com DNS User Server Answer: 2.2.2.2 (Cloud #2) Use Cloud #2 Cloud #1 Cloud #2
  75. Query: mysite.com DNS User Server Answer: 3.3.3.3 (Local) Use Local Cloud #1 Cloud #2 Local System
  76. How to Trust the Cloud Failover Process Monitor Educate
  77. What can we put in the Cloud?
  78. What can can’t we put in the Cloud?
  79. Cloud Inside
  80. Neustar • External Performance Monitoring • 100+ global locations • Real browser • Extensive reports/graphs • Managed DNS • Traffic management • Anycast
  81. Thank you! Lenny Rachitsky lenny.rachitsky@webmetrics.com @webmetrics http://www.webmetrics.com http://www.neustar.biz

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