Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Engaged Leader: A Strategy for Your Digital Transformation

589 views

Published on

Digital and social technologies have revolutionized relationships—and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. In order to be truly effective today, leaders must adapt to the demands and opportunities of digital leadership. To be a truly honest digital leader requires a metamorphosis: you must connect directly by listening, sharing and engaging using digital technologies. This metamorphosis is not easy, comfortable or painless.

In this keynote, Charlene will explain:

Why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies
How to listen at scale, share to shape and engage to transform
The art of making this transformative mind shift
The science of applying the right tools to meet your strategic goals

  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

The Engaged Leader: A Strategy for Your Digital Transformation

  1. 1. The Engaged Leader A Strategy for Your Digital Transformation Charlene Li Principal Analyst Altimeter, a Prophet company @charleneli
  2. 2. WHAT DOES IT MEAN TO BE
  3. 3. 3 IT’S ABOUT RELATIONSHI PS
  4. 4. DISRUPTIVE LEADERS CREATE MOVEMENTS
  5. 5. An engaged leader is someone who uses digital, mobile, and social tools strategically to achieve established goals as they relate to leading people and managing organizations.
  6. 6. Why Ginni Rometty is an Engaged Leader (even if she never tweets) WHY GINNI ROMETTY IS AN ENGAGED LEADER (EVEN IF SHE NEVER TWEETS)
  7. 7. WHAT KEEPS LEADERS FROM BEING DIGITALLY
  8. 8. “I DON’T HAVE THE
  9. 9. “WHO CARES WHAT I HAD FOR LUNCH?”
  10. 10. “IT’S MARKETING’S JOB.”
  11. 11. “I DON’T WANT TO GET MY COMPANY IN
  12. 12. LISTEN AT SCALE SHARE TO SHAPE ENGAGE TO TRANSFOR M THE ENGAGED LEADER FRAMEWORK
  13. 13. LISTEN AT SCALE SHARE TO SHAPE ENGAGE TO TRANSFOR M THE ENGAGED LEADER FRAMEWORK
  14. 14. “WE HAVE TWO EARS AND ONE MOUTH SO THAT WE CAN LISTEN TWICE AS MUCH AS WE
  15. 15. RED ROBIN LISTENS TO CUSTOMERS VIA
  16. 16. SET ASIDE 15 MINUTES A DAY USE YOUR MOBILE DEVICES TO ADVANTAGE OF “INTERSTITIAL TIME” START WITH TWITTER TO FOLLOW KEY PEOPLE AND TOPICS MAKE LISTENING A HABIT
  17. 17. LISTEN AT SCALE SHARE TO SHAPE ENGAGE TO TRANSFOR M THE ENGAGED LEADER FRAMEWORK
  18. 18. THE SHARING SHIFT: FROM SCARCITY TO ABUNDANCE FORMAL INFORMAL POLISHED AUTHENTIC EPISODIC CONTINUOUS TALKING AT SHARING WITH
  19. 19. UPS’S ROSEMARY TURNER USED TWITTER TO CONNECT WITH TEAM MEMBERS SHARING THAT SHAPES
  20. 20. SHARING THAT SPREADS BILL MARRIOTT CAN’T TYPE – BUT IT DOESN’T STOP HIM FROM SHARING VIA HIS BLOG MARRIOTT WRITES HIS BLOG POSTS ON PAPER PADS OR DICTATES THEM HIS COMMUNICATIONS PERSON THEN HANDLES ALL EDITING AND POSTING
  21. 21. LISTEN AT SCALE SHARE TO SHAPE ENGAGE TO TRANSFOR M THE ENGAGED LEADER FRAMEWORK
  22. 22. FORMER CEO DAVID THODEY TOOK OVER IN 2009 THE NETWORK NEEDED COMPLETE OVERHAUL, WHICH WOULD TAKE FOUR YEARS EMPLOYEES WERE SO EMBARRASSED, THEY WOULDN’T ADMIT THEY WORKED AT TELSTRA AN ILLUSTRATIVE EXAMPLE
  23. 23. EXECUTIVE ENGAGEMENT CREATED NEW STORIES
  24. 24. EMPLOYEES DOWNLOAD AN APP TO THEIR PHONE AND CAN LOG SERVICE REQUEST FOR FRIEND OR FAMILY MEMBER • ESCALATE ISSUES • CLOSES THE LOOP WITH BOTH EMPLOYEE AND CUSTOMER • ALSO PROVIDES UPDATES ON STRATEGY, NEWS UPDATES, ETC. • ALMOST HALF OF EMPLOYEES HAVE DOWNLOADED THE APP TELSTRA’S “BBQ” APP CREATED A MOVEMENT
  25. 25. LISTEN AT SCALE SHARE TO SHAPE ENGAGE TO TRANSFOR M THE ENGAGED LEADER FRAMEWORK
  26. 26. COURAGE YOU ARE DOING IT RIGHT IF YOUR PALMS ARE SWEATY AND YOUR STOMACH IS
  27. 27. CONFIDENCE
  28. 28. HUMILITY
  29. 29. 30 IT’S ABOUT RELATIONSHI PS
  30. 30. THANK YOU! Charlene Li @charleneli charlene@altimetergroup.com

×