Ask the Pros: How to Manage SocialMedia at Your Nonprofit                         Allison Jones, IdealistWill Nolan, Paren...
bigducknyc.com
#duckshop@farra | @bigduck@ajlovesya | @idealist@amyrsward | @NTENorg@parentprojectmd                 bigducknyc.com
What we hope you will learntoday•  How other nonprofits are successfully   engaging their community online•  Tips and tact...
Who’s who?             bigducknyc.com
54,000 fans55,000 followers9,000 fans12,000 followers13,000 fans1,500 followers                   bigducknyc.com
Who do you interactwith on social media?How do you connect thedots between yourdifferent channels?                   bigdu...
What is the mostsuccessful thing thatever happened for yournonprofit on socialmedia?                    bigducknyc.com
What was your biggestfailure (so far) and whatdid you do differentlyafter?                       bigducknyc.com
What are some ways toget your ExecutiveDirector on board usingsocial as part of yourstrategy?                     bigduckn...
Do you try to use yourstaff’s personalpassions and interestsin service of yourorganization’s missionin social media?      ...
Do you have a socialmedia policy or set ofguidelines? How do youget staff to follow it?                    bigducknyc.com
How much time do youspend on managingsocial media for yournonprofit?                   bigducknyc.com
What are the best waysto raise money throughsocial media?                    bigducknyc.com
What are the mostimportant metrics tocapture in measuringsocial media and howoften do you review it?                      ...
What is the best adviceanyone ever gave youabout social media?                     bigducknyc.com
What do YOUwant to know?                bigducknyc.com
Resources•  Reports  - Social Media Decision Guide  - Social Media Policies Workbook  http://www.idealware.org/topics/soci...
http://amazon.com   bigducknyc.com
SOCIAL MEDIA                                                                                                 POSTING GUIDE...
Contact Allison   allison@idealist.org   linkedin.com/in/alljones   twitter.com/ajlovesyaContact Amy  amy@nten.orgL linked...
Contact Will   will@parentprojectmd.org   linkedin.com/pub/will-nolan/4/b77/a63   twitter.com/parentprojectmdContact Farra...
Contact Big Duck  bigducknyc.com  bigducknyc.com/blog  facebook.com/bigduck  twitter.com/bigduck                         b...
Upcoming Workshops4/24: Big Duck Webinar – Mobile Apps forNonprofits4/25: NeighborWorks Webinar – How toCreate a Social Me...
Thanks!     bigducknyc.com
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Ask the Pros: How to Manage Social Media at Your Nonprofit

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Facebook? Twitter? Pinterest? Instagram? With so many channels, it can be hard to know where to start, how to make time for it, or if you're doing it well. Social media has fundamentally shifted the way we communicate and connect with our supporters. Farra Trompeter, Vice President of Big Duck, will moderated a panel of nonprofiteers who manage communities and social media for their organizations. Together they will shared how they use social media to engage their communities.

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Ask the Pros: How to Manage Social Media at Your Nonprofit

  1. 1. Ask the Pros: How to Manage SocialMedia at Your Nonprofit Allison Jones, IdealistWill Nolan, Parent Project Muscular Dystrophy Farra Trompeter, Big Duck Amy Sample Ward, NTEN April 4, 2013 bigducknyc.com
  2. 2. bigducknyc.com
  3. 3. #duckshop@farra | @bigduck@ajlovesya | @idealist@amyrsward | @NTENorg@parentprojectmd bigducknyc.com
  4. 4. What we hope you will learntoday•  How other nonprofits are successfully engaging their community online•  Tips and tactics to improve your social media•  What tools other organizations use bigducknyc.com
  5. 5. Who’s who? bigducknyc.com
  6. 6. 54,000 fans55,000 followers9,000 fans12,000 followers13,000 fans1,500 followers bigducknyc.com
  7. 7. Who do you interactwith on social media?How do you connect thedots between yourdifferent channels? bigducknyc.com
  8. 8. What is the mostsuccessful thing thatever happened for yournonprofit on socialmedia? bigducknyc.com
  9. 9. What was your biggestfailure (so far) and whatdid you do differentlyafter? bigducknyc.com
  10. 10. What are some ways toget your ExecutiveDirector on board usingsocial as part of yourstrategy? bigducknyc.com
  11. 11. Do you try to use yourstaff’s personalpassions and interestsin service of yourorganization’s missionin social media? bigducknyc.com
  12. 12. Do you have a socialmedia policy or set ofguidelines? How do youget staff to follow it? bigducknyc.com
  13. 13. How much time do youspend on managingsocial media for yournonprofit? bigducknyc.com
  14. 14. What are the best waysto raise money throughsocial media? bigducknyc.com
  15. 15. What are the mostimportant metrics tocapture in measuringsocial media and howoften do you review it? bigducknyc.com
  16. 16. What is the best adviceanyone ever gave youabout social media? bigducknyc.com
  17. 17. What do YOUwant to know? bigducknyc.com
  18. 18. Resources•  Reports - Social Media Decision Guide - Social Media Policies Workbook http://www.idealware.org/topics/social-media•  Blogs - www.bethkanter.org - www.johnhaydon.com - http://www.socialmediaexaminer.com - www.bigducknyc.com/blog•  Groups - www.NTEN.org bigducknyc.com
  19. 19. http://amazon.com bigducknyc.com
  20. 20. SOCIAL MEDIA POSTING GUIDE UNDERSTAND YOUR AUDIENCE BEST PRACTICES 9)";%,"@/%$&/6($%&@+0()*(E#G% B70)R%7(&+0)(K%)"$%&/4*(% B0:Y%h($%#:(*0i*8%U/(&$(%:(/#")&#8%% h($%&2()4")8%B7()%&++%jK%&*4")K%"/%0)R8%% k"@D/(%1@#,8%M"%&/(%$7(,8% 0101 !"#$%(3(/,%"$7(/%+&,%-% C")D$%;&#$(%,"@/%45(%"/%$7(0/#8% <(#$%T/(`@()*,%$"%6($%&)+%R((:%0R(#8% c$D#%)"$%&%&1"@$%,"@% a%:0*$@/(%0#%;"/$7%=]]]%;"/+#% M7";%0)$(/(#$%0)%)((+#%"T%"$7(/#%)"$%g@#$%,"@/#8% B0:Y%X050$%+(:/(##0)6%")(#8% C"%@)$"%"$7(/#d% B(%6""+%#$"/0(#% W$7(/#%0R(%5()4")#%e%AB#%&#%5@*7%&#%,"@8% X(##%#$&4#4*#8%."/(%#$&R(7"+(/%#$"/0(#8% X050$%$7(%:(&#%T"/%7(:% b#(%&)&,4*#%;0$7%,"@/%0)R#% c+(&,%R((:%$70#%1(";%$7(%=]J%5&/R8% c)#067$K%6""+8%C&#71"&/+%"1#(##0")K%1&+8% <(%/(#:")#03(% A(#:")+%;0$70)%>I%7/#8%a05%T"/%(##88%% BEST PRACTICES PLAN YOUR CONTENT C")D$%$/(&$%0$%0R(%f&*(1""R% V&/,%*")$()$%e%+")D$%&@$"L:"#$%1($;(()8% S";%5@*7%45(%+"%,"@%7&3(j% !"#$%&$%(&#$%")*(%&%+&,%-% <(%/(&0#4*8%<"*R%"@$%45(8%M4*R%$"%0$8% ."/(%0#%1(2(/%&)+%3&/,%45(#%#067$,8% .")$7,Y%*")$()$%#$/&$(6,% M:&*(%"@$%,"@/%$;(($#% cC%;7&$D#%*"50)6%@:8%M*7(+@(%*&5:&06)#8% N"%5"/(%$7&)%=O7/%E(P*@+0)6%Q/(:0(#G8% .")$7,Y%R(,%5(##&6(#% <(#$%UBAY%ZL[&5K%>:5K%?:5K%H:5%-% C(i)(%R(,%5(##&6(#%T"/%*&5:&06)#%e%(3()$#8% E$(#$%,"@/#(TG%<&+Y%=&5L&5K%=]&5L=:5K%^L:58% b#(%&)%(+0$"/0&%*&()+&/% <(#$%AB#Y%)"")LI:5%-% C";)"&+%&%T/((%")(%&$%B":N"):/"i$#8*"5O(+*&8% E$(#$%,"@/#(TG%<&+Y%<(T"/(%=]&5K%&_(/%:58% l((R,Y%1&$*7%*")$()$%*/(&4")% MaB% B;(($%")%$7(%;((R()+% .&P050m(%45(8%.0)050m(%5()$&%6(&/%#70_#8% X(##%1@#,%5(&)#%6/(&$(/%UBA%1@$%(##%AB#8% M*7(+@0)6%:"#$#%0)%&+3&)*(%W9% 9((:%0$%#7"/$%&)+%#;(($% B0:Y%3&/,%450)6%#067$,%&)+%&3"0+%Y]]%&)+%YH]8% <(";%=>?%*7&/&*$(/#%&";#%5&)@&%AB#8% U7(*R%T((+#%&$%(&#$%>P%:(/%+&,% C")D$%1(%&%+";)(/%-% cT%"),%>PK%$7()%50+%5"/)0)6%e%&$(%&_(/)"")8% EFG%$;(($#%#7&/(+%HIJ%5"/(K%ELG%=HJ%(##8% S";%;0%,"@%5(&#@/(%#@**(##j% !&*(%0)R#%(&/,%E=OI%5&/RG%-% B0:Y%M($%5(&#@/&1(%6"&#8%B/&*R%:/"6/(##8% S067(#$%:/"1&100$,%"T%UBA8%V(/,%()+%W9%&#"8% -%<&#(+%")%/(#(&/*7%1,%C&)%n&//(&%72:YOO+&)m&//(&8*"5%% cT%,"@%#7&/(%$70#%/(#"@/*(%:(&#(%:/"30+(%&%0)R% BW!%NWN!AWfcBM%<k%UAach%VaN%9WAXaaA% $"%72:YOO$":)"):/"i$#8*"5O:"#4)6L6@0+(% $":)"):/"i$#8*"5%% */&06Q$":)"):/"i$#8*"5%http://topnonprofits.com/posting-guide/ bigducknyc.com
  21. 21. Contact Allison allison@idealist.org linkedin.com/in/alljones twitter.com/ajlovesyaContact Amy amy@nten.orgL linkedin.com/in/amysamplewarde twitter.com/amyrsward bigducknyc.com
  22. 22. Contact Will will@parentprojectmd.org linkedin.com/pub/will-nolan/4/b77/a63 twitter.com/parentprojectmdContact Farra farra@bigducknyc.comL linkedin.com/in/farrae twitter.com/farra bigducknyc.com
  23. 23. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck bigducknyc.com
  24. 24. Upcoming Workshops4/24: Big Duck Webinar – Mobile Apps forNonprofits4/25: NeighborWorks Webinar – How toCreate a Social Media Strategy5/1: NTEN Webinar Series – How to GetCampaign-Ready in 12 Months or Less:Your Roadmap to Multichannel Successhttp://www.bigducknyc.com/resources/workshops bigducknyc.com
  25. 25. Thanks! bigducknyc.com

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