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Researching digital distribution

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Patrik Wikstrom - Workshop presenation at the CCIWS13

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Researching digital distribution

  1. 1. Researching digital distribution Patrik Wikström www.linkedin.com/in/patrikwikstrom cciws13
  2. 2. Distribution, Recorded Music Some thoughts...
  3. 3. live licensing recording
  4. 4. Global Recorded Music Sales (physical distribution) millionunits 0 1000 2000 3000 4000 '73 '75 '77 '79 '81 '83 '85 '87 '89 '91 '93 '95 '97 '99 '01 '03 '05 '07 '09 '11'11 LPs CDs MCs
  5. 5. service
 
 product
  6. 6. Trade value, Sweden (MSEK) 0 500 1000 1500 2000 1998 2000 2002 2004 2006 2008 2010 physical streaming digital misc Source: IFPI Sweden 2012
  7. 7. how do online music services compete?
  8. 8. They compete with “context” rather than with “content”
  9. 9. E.g. Spotify Apps
  10. 10. value from context value from access consumer value is increasingly created by context rather than access
  11. 11. 1. Context focused music services

  12. 12. play
 music with
  13. 13. 2. Context focused music artists
  14. 14. Content Context Access Play

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