The document discusses innovation in the arts, noting that innovation includes creative work to increase knowledge as well as using knowledge to develop new applications. It defines what qualifies as research and development for tax relief and emphasizes that those who fund and receive funding for the arts have a duty to encourage innovation. There are four dimensions of innovation discussed: innovation in artform development, audience reach, value creation, and business models.
How to Get Started in Social Media for Art League City
Innovation in the arts
1. Innovation in the arts
Hasan Bakhshi,
Director, Creative Industries, NESTA
2. “creative work undertaken on a systematic basis
in order to increase the stock of knowledge,
including knowledge of man, culture and
society, and the use of this stock of knowledge
to devise new applications.”
3. “Your company or organisation can only claim
for R&D relief if an R&D project seeks to
achieve an advance in overall knowledge or
capability in a field of science or technology
through the resolution of scientific or
technological uncertainty… Science does not
include work in the arts, humanities and social
sciences (including economics).”
4. “Those who fund the arts and those in receipt of
funding have a duty to continuously
encourage innovation”
“The boards of cultural organisations, and I
include museums and galleries in my
understanding of this, are – or should be – the
guardians of innovation and risk-taking”
5. Four dimensions of innovation
Innovation in artform development
Innovation in audience reach Innovation in value creation
Innovation in business model
6. ?
Cannibalisation
ion
art
D evaluation of
form?
pt
INACTIO
Disru
N?
EXPERIMENTA
TION
Digital
Model being rolled out for the
NT LIVE
FINDINGS
No evidence& cultural sector
wider arts of cannibalisation
Leading cultural
CHANGE Pilot
through our
High satisfaction amongst digital
institution
Uncertainty DIGITAL R&Daudiences
Rigorous evaluation of digital live
Opportunit broadcasts: knowledge
New including ticket sales
Established business
model ies FUND
relevant for NT and
and audience experience
Challenge others
s
Background picture is Gemma Brockis and Silvia Mercuriali - ‘Still Night’ Still-night, based on Italo Calvino’s Invisible Cities is a forty-minute theatre piece that takes as its protagonist the City in which it is being performed. One of the exciting sides to Still-night is that it spills out of the theatre, drawing a line between watching theatrical performance and watching the outside world – which is not only about seeing the streets as a set, but about becoming an audience to the fabric of modern life. As on-line activity becomes more and more a part of this fabric, it seems increasingly appropriate to Gemma and Silvia, that their work should find some way to spill into the virtual world. Since Still-night has the real world around it as its central interest, it feels like the perfect project through which to develop an on-line presence. Gemma and Silvia said; We anticipate that this presence will be a significant part of the audiences’ experience of the project as a whole and be, in some senses, a show in itself with its own audience. Their involvement will, we imagine, be an integrated part of the show’s development, not just in its early stages but throughout its life, as well as helping us to shape our creative process. A key part of the project will be the sourcing of local stories, images, myths and maps, and then feeding these into the fiction of the piece. As part of the Scratch process, they will be creating a blog which will constantly be up-dated with pictures and story, from the city in which they are working. The first of these will be Lisbon, then London, and this will grow as they perform in more cities. They will mix their findings with comments from the online audience who are viewing and interacting with the blog, and all this will work together to create and develop the piece.
Image is of Public house debate, 1945. An American soldier is amongst the audience listening to the second speaker of the evening, Miss Crooks (not pictured), on the topic of 'America and Britain'. The original caption states that "the few Americans present were unusually tongue-tied, had nothing to say to frank discussion of their qualities".