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12 unknown facts about Netflix
1. 12 UNKNOWN FACTS ABOUT NETFLIX
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Netflix has become the world’s intravenous line for filmed
entertainment. And like any media empire, it has a few stories of its own
to tell. Take a look at some lesser-known, non-buffering facts about the
streaming giant.
2. 1. EARLY NETFLIX SUBSCRIBERS GOT A LOT OF CHINESE
PORNOGRAPHY.
In 1998, Netflix was still in the business of selling as well as renting
DVDs. To try and offer consumers something new, co-founder Marc
Randolph decided to offer footage of President Bill Clinton’s Grand Jury
testimony about his involvement with Monica Lewinsky. But according
3. to the book Netflixed, the duplicating house had a mix-up: out of the
1000 customers who ordered Clinton's interview, a few hundred received
discs full of hardcore Chinese pornography.
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2. NETFLIX WAS ORIGINALLY CALLED KIBBLE.
Choosing a name for the company was a drawn-out process.
Directpix.com, Replay.com, and other names were considered; so was
Luna.com, which was the name of Randolph’s dog. When the company
was being incorporated, he named it Kibble.com until they could decide
on something permanent.
3. NETFLIX EXECUTIVES USED TO MAKE HOUSE CALLS.
From the beginning, Netflix has been preoccupied with seeing how users
interact with its software in order to select titles. In the late 1990s,
subscribers near the company’s location in Los Gatos, California were
reached via telephone and asked a series of questions. Then staffers
would ask if they could stop by to watch them use the site. Surprisingly,
4. most agreed. Netflix brought them coffee, a small investment for gaining
valuable information about their usage.
4. NETFLIX GOT DENNIS QUAID TO SING.
For a 2006-2007 publicity tour, Netflix decided to screen films in
thematically-correct locations: For example, Field of Dreams was shown
in the “real” Iowa cornfield-slash-baseball diamond featured in the
movie. But the company also wanted actors to make appearances. Their
approach: offer to let those with bands perform for the crowds. Kevin
Costner, Bruce Willis, Dennis Quaid, and Kevin Bacon all agreed to the
barter deal. Quaid and his band, The Sharks, played in New Orleans
before a screening of his film The Big Easy.
5. NETFLIX HAS MADE A SCIENCE OUT OF SPOILERS.
Because so much of Netflix’s high-profile content can be “binged” in a
single weekend, the company commissioned cultural anthropologist
Grant McCracken to examine how spoilers affect a person’s viewing
habits. McCracken identified classifications of spoiler-prone people by
whether they ruin a plot twist intentionally or hold it over others. (Some
people are “Coded Spoilers,” too self-aware to let anything slip. These
people are your friends.) His verdict? Some people enjoy the power they
get from having knowledge of spoilers. But if a show is good enough,
knowing about key scenes won't dissuade viewers from watching.
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5. 6. NETFLIX STAFFERS THINK YOU DECIDE ON A MOVIE IN
TWO MINUTES.
BMCENT1/ISTOCK EDITORIAL VIA GETTY IMAGES
Netflix spends more than $150 million on improving their
recommendation system every year, trying to arrange selections based
on what they think you might like. That kind of personalized menu is
necessary: The company estimates that users spend only two minutes
browsing for a title before choosing one or opting for another diversion
entirely.
7. NETFLIX STAFFERS ALSO THINK YOU MIGHT BE KIND OF
A LIAR.
6. You can stop trying to impress Netflix with the streaming version of
keeping Ulysses on your coffee table. In a 2013 WIRED interview,
Carlos Gomez-Uribe—the company's vice president of product
innovation from 2010 to 2016—noted that viewers often report viewing
documentaries or esoteric foreign movies. “But in practice,” he said,
“that doesn’t happen very much.”
8. THE FIRST "NETFLIX ORIGINAL" WAS AN ABSTRACT
TEST FOOTAGE SHORT.
In order to test frame rates and how their streaming service handles
different kinds of content, Netflix produced 11 minutes of test footage in
2011 that can be viewed by typing “example show” in their search
engine. Cut together (as seen above), the shorts become a very strange,
very abstract art film, with an unidentified man juggling and reciting
Shakespeare. (But not, sadly, juggling while reciting Shakespeare.)
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9. NETFLIX BINGE-WATCHING MIGHT CORRELATE WITH
DEPRESSION.
A 2015 study by the University of Texas found that respondents who
claimed to binge Netflix shows were more likely to suffer from
depression, lack of self-control, or loneliness. The good news? The
sample group was small—only 316 people—and the university’s
definition of “binge-watching” was as low as two episodes. Amateurs.
10. THERE’S A SECRET NETFLIX MENU.
7. WUTWHANFOTO/ISTOCK EDITORIAL VIA GETTY IMAGES PLUS
No, not that kind of secret menu. Pressing Shift + Alt + a left mouse
click brings up a troubleshooting menu that allows you to adjust the bit
rate of a stream so it doesn’t buffer. (On a Mac, it's Shift + Option +
click.) The picture quality won’t be as good, but it’s better than a
pixelated Demogorgon.
11. THERE WAS ONCE A GLITCH IN THE NETFLIX MATRIX.
In 2014, Netflix’s content descriptions became odd amalgamations of
two different titles to create one completely nonsensical listing. The
summaries were quickly fixed, but not before someone took several
screen shots of the mishaps.
8. 12. YOU'LL SOON BE ABLE TO STREAM NETFLIX IN A
TESLA.
JUSTIN SULLIVAN, GETTY IMAGES
In July 2019, Tesla founder Elon Musk informed Tesla owners they
would soon be able to stream both Netflix and YouTube in their cars, an
attractive option for anyone looking to keep passengers occupied. But
there's a catch: The services only work when the cars are parked. The
feature will be available in newer-model cars at a date to be determined.
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