CCI Symposium 14: Roy Green

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CCI in Retrospect and Prospect is an in-depth exploration of CCI's influence, impact and contributions since 2005, as well as its ongoing agenda.

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CCI Symposium 14: Roy Green

  1. 1. UTS: BUSINESS Creative industries, or ‘embedded creatives’ Roy Green
  2. 2. Precarious future Contributions to average incomes growth: Treasury
  3. 3. OECD MANUFACTURING COMPETIVENESS INDEX: AUSTRALIA VS USA AND EURO AREA 1993-2010 (INDEX 2005=100 WHERE AN INCREASE IN THE INDEX VALUE REPRESENTS A DECLINE IN COMPETITIVENESS ) 60.0 70.0 80.0 90.0 100.0 110.0 120.0 1993 94 95 96 97 98 99 2000 1 2 3 4 5 6 7 8 9 2010 AUSTRALIA UNITED STATES EURO AREA Source: OECD Manufacturing Competitiveness Index: Australia vs USA and Euro Area, 1993-2010 (2005=100); increase in index represents decline Competitiveness challenge
  4. 4. Future manufacturing > Global production networks and value chains increasingly prevalent in manufacturing > Emergence of ‘micromultinationals’ which capture value through ‘smart specialisation’ > Competitive advantage not just through new technologies but non-technological innovation > business model innovation, design and systems integration, high performance work and management practices > Such innovation must go beyond continuous improvement and be transformative
  5. 5. Investment in knowledge % of GDP 6.8% 6.1% 5.5% 4.7% 4.1%
  6. 6. National innovation system Government and public agencies Finance and venture capital Research and education institutions Enterprises and workplaces
  7. 7. Business-university interaction contributing to innovation (% firms)
  8. 8. Australia’s Creative Industries Australia’s creative industries contribute $90 billion to GDP (ABS accounts) Embedded creatives are 43% of creative workforce, a 150% increase in 8 years They make an indirect contribution across a range of ‘non-creative’ industries 200,000 employed in software and interactive content development, 25% embedded
  9. 9. “Using creativity and design-based thinking to solve complex problems is a distinctive Australian strength that can help to meet the emerging challenges of this century.” Australia in the Asian Century, 2012
  10. 10. Australian management performance gaps 2 2.2 2.4 2.6 2.8 3 3.2 3.4 3.6 3.8 4 Austra Global countr Operations Metrics Performance Metrics People Metrics Australia Global best
  11. 11. Australian management performance gaps 2 2.2 2.4 2.6 2.8 3 3.2 3.4 3.6 3.8 4 Austra Global countr Operations Metrics Performance Metrics People Metrics Australia Global best 2 2.2 2.4 2.6 2.8 3 3.2 3.4 3.6 3.8 4 Austra Global countr 2 2.2 2.4 2.6 2.8 3 3.2 3.4 3.6 3.8 4 Austra Global countr ‘Instilling a talent mindset’
  12. 12. “That the state of knowledge in any country will exert a directive influence on the general system of instruction adopted in it, is a principle too obvious to require investigation.” Charles Babbage (1791-1871)
  13. 13. ABDC Project on the Future of Management Education
  14. 14. Integrative thinking from… to… Discipline specialisations Integrated programs Leading Communicating Innovating Collaborating
  15. 15. “I like the problem” – Frank Gehry
  16. 16. “Treehouse” sketch UTS BUSINESS SCHOOL
  17. 17. “Thinking of it as a tree house came tripping out of my head on the spur of the moment... But on reflection the metaphor may be apt. A growing learning organism with many branches of thought some robust and some ephemeral and delicate.” Frank Gehry, Dec 2009
  18. 18. Designing from the inside out
  19. 19. The outside will be iconic...
  20. 20. …but the inside is where vision is realised in practice
  21. 21. Open, dynamic and creative societies… are created by the alchemy of artists, entrepreneurs, philanthropists, civic institutions and governments coming together in the right combination at the right moment. And for Australia… this is surely such a moment.

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