- Many consumers and businesses in Europe are satisfied with online transactions but many consumers are concerned about the lack of online dispute resolution options for issues that arise.
- Pilot projects in the EU found that over 40% of people were fully satisfied with communication from companies during disputes and 38% did nothing when issues couldn't be resolved informally.
- The EU has undertaken strategic initiatives since 1985 to improve consumer access to justice and alternative dispute resolution, recognizing the role technology can play to give parties more control over the process.