Augmented reality (AR) is a live direct or indirect view of the real world with added computer-generated input like graphics. AR uses advanced technology to make information about the real world interactive and digitally manipulable. Brands offer AR apps to enhance customer experiences with games, social media, shopping, travel, hotels, and geolocation services. For example, an AR app could provide reviews, maps and forums to plan trips or allow trying on virtual jewelry.

1. Augmented Realit y The Impact on Service Expectation Macha Belkova & Larissa Guzman

2. What is « augmented reality»? Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics. Why use « augmented reality»? With the help of advanced AR technology the information about the surrounding real world of the user becomes interactive and digitally manipulable. Example: In order to view the video scan the QR code

3. What do you need to use Augmented Reality? A Phone & a bunch of Apps

4. What kind of apps do brands offer to their customers using AR?

5. Augmented Reality & Games

6. TWEEP AROUND Tweeps Around is the most popular free augmented reality services that allows you to discover other twitter users around you and see what they are tweeting! Augmented Reality & Social Experience

7. Augmented Reality & Shopping Experience Zugara's Augmented Reality & Motion Capture Shopping App

8. Augmented Reality & Shopping Experience Via virtual product fitting, Boucheron gives you the pleasure of trying on items or jewelry.

9. Augmented Reality & Travel Experience

10. Updated : 13 April 2011 Plan and have the perfect trip with access to real traveller reviews, opinions, photos, maps, and forums that can answer even the most specific. Augmented Reality & Travel Experience

11. Augmented Reality & Hotel Experience

12. Augmented Reality & Geolocation Yelp Augmented Reality app allows iPhone 3Gs owners to shake their phones three times to turn on a view called "the Monocle." This view uses the phone's GPS and compass to display markers for restaurants, bars and other nearby businesses on top of the camera's view.

13. Augmented Reality Experience

14. Macha Belkova & Larissa Guzman How to make a Virtual Experience Differenciation?

16. Augmented Realit y The Impact on Service Expectation Macha Belkova & Larissa Guzman